There are several ways to use social media sites to promote your business. It’s no surprise that most individuals have a profile on at least one platform these days. They utilize Facebook, Instagram, Twitter, and other platforms to stay in touch with friends and family.

Individuals aren’t the only ones using social media. Businesses have joined the movement with their accounts to interact with their consumers. These same firms may also use social media to expand their presence and locate more of their target audiences.

As a free-lance insurance agent or a small insurance agency, you must be where your consumers and target audience are. To generate more leads, businesses are turning to social media. While conventional lead-generation techniques such as networking gatherings and direct mail can still be effective, you may reach out to a larger number of people for less money using social media platforms.

‌Here are 12 tips to help you expand your presence and stand out from the competition:

Set Goals

Setting social media goals is just as important with insurance as with any other business. Those objectives offer you something tangible to shoot for and provide the roadmap you need to reach them. You don’t want to overlook or postpone this process regarding your insurance social media marketing efforts.

Goals can assist you in determining which actions to take to satisfy the demands of your agency. They may also assist you with assessing your return on investment (ROI). You can check whether or not your social media activities are producing a difference for your company by setting objectives. You can assess what’s moving the needle in terms of engagement, website traffic, and leads generated with a more data-driven strategy.

Are you unsure about what sorts of objectives you should set for your social media accounts? Here are a few options to consider that might assist you in moving forward:

• Five hundred new people visit your website from social media platforms each month.
• Increase your post engagement by half
• Expand your audience by 25%
• Boost page and post impressions by 100%
• Create 50 social media leads from your accounts.

Import Your Existing Contacts

With most individuals having at least one social media profile, many of the people you’ve already connected with are probably on the same platforms as you. You may have hundreds, if not thousands, of individuals with whom you haven’t connected on social media who are already part of your contacts. Don’t pass up out on those valuable connections.

Don’t be concerned about the expense of importing contacts. Most social networks, including Instagram, LinkedIn, and Twitter, allow you to add a certain number for free. Import your contacts from Gmail, Outlook, and phonebooks into your social networking accounts. You’ll be shocked at how many relationships you’re missing.

Update Your Information on Your Social Media Accounts

You should be on the same social media platforms as your target audience, as a company. You’ll also want to keep your accounts active, so don’t take on too much work where you may become overwhelmed. While you should maintain profiles on a few platforms, you don’t have to be on them all. Know where your target audience is and which channels are the most effective for reaching them.

When it comes to the insurance market, Facebook and LinkedIn are excellent starting points. With the appropriate strategy, you may also have a lot of luck on Twitter and Instagram. Decide which platforms you wish to prioritize and remove any outdated company accounts you’re no longer utilizing to avoid misleading potential new followers. If you’re using a popular social network like Facebook, be sure to establish a business account to take advantage of any of the fields that will be beneficial for your fans to contact you.

Make sure your information is correct and complete on each platform you use. You’ll also want to make sure your profiles are professional-looking. Keep in mind that your social media profile may be the first impression a potential customer has of you. The photo you choose for your profile image should be a recent, professional shot. You should also include a short bio that explains who you are and what you can provide to visitors.

Create and Share Engaging Content

According to some research, people like to repost (broadcast) other people’s information on social media. As a company, it’s a simple and effective approach to stay at the top of your followers’ feeds. However, it isn’t all you need to achieve with your brand.

To establish yourself as an expert, you must also develop and publish your material. Creating engaging articles about your specialty(s) demonstrates your understanding and awareness of current news and information in the insurance sector. But what exactly does this entail?

Content that is interesting to your target audience engages them more. The goal here is to take a different approach to the types of material you post on your social media platforms. However, every platform has its own set of guidelines. However, the platforms have distinct features that set them apart. For example, Instagram is visual, while Twitter relies on text. Facebook is a fantastic platform for both written and visual content. A professional, data-driven approach typically works best on the social media platform LinkedIn.

Another thing to bear in mind is that while you’re marketing your insurance firm on social media, you don’t want to be overly salesy. You want to sell yourself without making a sales pitch. Instead, you should aim to educate and provide value for your followers. Consider creating a blog article and sharing it with a little description of the post and a link to read the entire article.

You might also briefly talk about your success, such as honors or new hires on your team. Alternatively, you could offer the occasional interesting piece of information about your personal life, such as hobbies, travel, and more. After all, social media is about people first and foremost. People, especially those in your target market, want to interact with individuals, not businesses. Sharing personal information with your audience makes you more relatable. It reveals who you are and what you stand for as a person to them. Remember to strike a balance. It’s fine to disclose some personal information, but you don’t want to overshare or make your business social media sites all about you. ‌

Make Video Content

Posts that are long and include pictures are great for interacting with your target market on social media. On the other hand, video material has grown in popularity in recent years.

When it comes to uploading video material, there are a few alternatives. You may develop and publish a finished film or take advantage of a platform’s live streaming capabilities. You can engage with your audience in real-time via live streams.

Continue to keep your films more informative and less commercial. You’ll also want to ensure that any videos you submit are current and relevant to your particular niches.

You might discuss industry news if you provide health insurance or Medicare, for example. You might talk about the distinctions between various sorts of life insurance or the advantages of purchasing one. You might advise consumers on how to save money on automobile insurance. You can discuss various subjects in your niche that will help you demonstrate your expertise and entice your readers.

Keep in mind that you may not be able to assess the return on your investment from your videos. They could see them, but they might not be looking for any of the insurance policies you offer at the time. On the other hand, your videos allow you to stay at the top of their thoughts. Your audience is more likely to turn to you when they require what you have because they already know and trust you as a reliable and credible source.‌

Focus on Your Area of Expertise

When it comes to social media, you should be an expert in at least one business sector. At the same time, you should provide other goods across various lines of insurance. You don’t necessarily need to know as much about these goods as you do in your core area of expertise, but you should be knowledgeable enough to deliver your clients the level of service they expect.

Engage with your audience by providing value-added and unique content. This will help you develop credibility and trust with your readers and establish yourself as an expert in that field. If you want to reach out to your audience and inspire them, you need to provide unique, interesting material.

Also, don’t be scared to branch out. Once you’ve created a sufficient number of articles, go back through them all and notice which ones have received the most traction from your audience. You may utilize those posts as starting points for adding new material or to provide updated information as time goes on.

Include a Call to Action (CTA)

A call to action (CTA) is a good idea if you’re producing articles to encourage your audience to undertake certain actions. You can’t just sit there and hope that your followers will act. If you want them to do anything, include a CTA, so they know where to go.

Your call to action (CTA) should be as precise as possible. It’s usually near the end of a blog article or webpage, although it may appear anywhere on a website or in a social media post. The majority of calls to action typically range from a few words or phrases to a couple of sentences. 

Instill a sense of urgency in your audience. For example, you might ask them to “get started right away” or mention a specific deadline. Give the impression that there’s a limited time in which they can contact you. That may encourage more of your followers to respond to more of your calls to action.

Keep Things Positive

Your professional attitude and overall personality should be reflected in your social media postings and interactions with your followers. Keep things upbeat. It’s really easy to go overboard, and it’s important not to do so. It is also crucial not to offend by using the language of a certain faith, politics, or race, and anything else that others might consider improper. 

Create two accounts if you have worries about not being able to express your viewpoint: one for your insurance company and another for personal use. Your Facebook business account is where you share content, advertise your firm, and make important connections to develop your business. The only reason to have a personal account is if you want to say or share anything you choose with it, so be cautious about sharing your personal accounts with strangers.

Post Regularly

More posts resulted in more interaction when social media was new. That old thinking, however, is no longer true. People spend a lot of time on various platforms these days, so over-posting may quickly induce fatigue or annoyance in your followers. So, what can you do?

It’s critical to strike a balance. You want to maintain open and regular communication with your fans, but you don’t want to share too much that it appears like you’re desperate. Neither will a once-a-week posting. The ideal frequency is three to four times each week. Analyze your posts’ data to identify patterns that work best for you.

Leverage Social Media Management Tools

It may be difficult to maintain a social media presence. You only have so many hours in a day. The more you try to do everything yourself, the harder it becomes. Running a business, posting to social media, managing other marketing initiatives, and maintaining a personal life might all become quite demanding.

Fortunately, several social media software can make things much simpler. Software like Sprout Social, Buffer, and Hootsuite allow you to cross-post across multiple platforms and schedule your postings from within one interface. You can perform all of this from a single location, saving you the trouble of having to sign in to multiple accounts.

Join Groups

Businesses may participate in specialized groups on social media sites like Facebook and LinkedIn, which provide hundreds of chances to join organizations that specialize in a variety of industries, themes, locations, and communities. Make the most of them. Find organizations relevant to your target audience and provide useful information in the communities where you operate by utilizing the search bar.

It’s critical to interact with others in each group you join. It’ll be more difficult for people to learn about your company and what you have to offer if you only join groups but don’t participate. It’s also much more difficult to establish oneself as an industry leader. Don’t be scared to jump into discussions and offer your own views; simply bear in mind that you should avoid posting about insurance just for the sake of it. Make sure you add value to the conversation when you’re commenting.

Run Social Ads

It is not necessary to run sponsored advertisements to be successful as an insurance agent on social media. Remember that organic postings reach a considerably smaller number of people than they used to. As a result, you might want to consider setting aside a portion of your budget to improve your posts and utilize sponsored advertisements to get your name in front of more people. 

Now, while social media advertising may be a useful tool, they aren’t a magical solution that will instantly improve your engagement and net you more leads. They’re another weapon in your kit.

To Summarize

Social media is a powerful marketing tool that can build closer relationships with existing clients, find new clientele, and improve what you offer. You don’t have to pay to establish or grow your presence on social media. Bear in mind the importance of posting regularly and leveraging software tools for convenience. Furthermore, it’s unnecessary to run ads, but you might consider them if your posts aren’t reaching the number of people they once did.

Utilizing these tips and strategies makes it possible to develop a strong social media presence for your insurance agency. Follow these tactics regularly, provide excellent customer service, and you’ll be well-positioned to succeed in today’s business world.