Contractor marketing becomes even more important as the Internet becomes a key stepping stone in the buyer’s path. If you want to acquire leads online, you’ll need to create a digital marketing campaign.
There are a ton of ways to market your contracting business online. You just need to get creative and think outside the box.
To help you out, we’ve put together a list of 15 contractor marketing ideas for 2022:
If you’re searching for contractor marketing ideas to get you started, keep reading to learn about 15 contractor marketing ideas:
1. Create a modern and updated website
Your website is the core of your digital marketing strategy. When you conduct an online marketing campaign, you aim to get people to visit your website. It’s critical that you have a good website so that you can retain these leads on your site for longer.
The top contractor marketing strategy we’ve discussed emphasizes on improving and updating your website. A person’s perception of your firm is based on the look of your website. You must invest in the design of your website if you want to make a good first impression on people.
You should choose colors that represent your business. Color selection is crucial since it aids in the creation of brand recognition. Your color scheme will be connected with your business, which will assist you achieve greater brand recognition.
Consider the same font types, layouts, and color palettes on your website. Use the same font styles, images, and colors on your website as you did before. Brand recognition is aided by consistency.
2. Drive valuable traffic to your site through search engine optimization (SEO)
Every year, Google processes around 1.2 trillion queries.
People search for information, businesses, and items on a daily basis. People are looking for a construction company just like yours, so it’s critical that you improve your listing to show up in front of these potential customers.
To improve your site’s visibility in search results, you must invest in search engine optimization (SEO). Search engine optimization is the practice of increasing the rank of your website to make it more visible in search results, allowing you to obtain more relevant leads.
Start by picking the appropriate keywords if you want to appear in search results for your field, goods, or services. Keyword selection is crucial to SEO because it determines which search results include your website.
Long-tail keywords are the best way to find more traffic. These are phrases like “contractors in Harrisburg, PA,” “commercial flooring contractors,” or “construction firms in Harrisburg, PA.”
Keywords are the words and phrases that visitors type into search engines in order to find your website. Your keywords, like your brand name, help your website show in relevant search results. If you want to appear in the proper search results, you must pick relevant keywords that will assist you do so. A flooring contractor, for example, wouldn’t utilize phrases relating to roofing contractors as keywords.
There are several improvements you may make to improve your site’s ranking. You may enhance page speed, user design, and navigation, among other things. All of these elements work together to provide a good user experience that helps leads stay on your website longer.
When leads spend more time on your page, it conveys a positive signal to Google that your page is relevant. Because Google will trust that your page is relevant to the findings and should be seen by more people, you’ll enhance your page’s ranking.
Takeaway: SEO is an important aspect of Internet marketing for contractors. This approach can help you boost website traffic and gather more valuable leads who are seeking for a contractor.
3. Claim your Google My Business listing
When consumers perform searches for local businesses on Google, the search engine generates a list of local firms that meet their criteria. The local SEO 3-pack is a box in which these results are displayed.
It’s a list of three businesses that are most suitable for the user’s search query, taking into account the user’s current location and past searches.
This is your Google My Business page. It’s critical that you claim this listing so that more clients can discover you. Fill out all of the information after claiming your listing. This includes your contact information, photographs, and address.
You’ll get more leads to your page by completing it. Your Google My Business profile will provide all of the information they need, making them more likely to engage with your listing. If they want additional information, they can go to your website instead.
As a contractor, claiming your Google My Business listing is one of the most effective marketing techniques for your construction business. Make sure to optimize your Google My Business profile for search and traffic for the finest results.
Takeaway: To help you appear in more local searches, claim and optimize your Google My Business listing to increase exposure.
4. Obtain new leads through pay-per-click (PPC) ads
Invest in pay-per-click (PPC) advertising to acquire new, high-value construction leads. PPC is a fantastic contractor advertising concept since it allows you to reach people who are more likely to convert and become leads. Users who view advertisements are 50 percent more likely to convert than organic users.
Choose the proper keywords to begin using PPC. Similar to SEO, stick to long-tail keywords. They’ll not only bring in more traffic, but they’ll also help you keep your CPC low.
After you’ve decided on your keyword list, bid for ad space. You’ll choose a maximum bid (or CPC), which is the maximum amount you’re willing to pay each time someone clicks on your ad. Your placement will be determined by your advertising maximum bid and quality score.
It’s preferable to have a high-quality score rather than a maximum offer. Google is concerned with providing the most relevant search results to users. That explains why you can’t buy your way into a great ad position. nAfter you’ve launched your campaign, you may begin reaping the benefits.
When it comes to finding construction marketing ideas, PPC is one of the most effective approaches for generating leads. You may reach more valuable leads interested in your company with PPC advertising.
Takeaway: If you want to get more conversions from your PPC campaigns, invest in them.
5. Connect with your leads through social media marketing
For contractors, social media is one of the most effective advertising and marketing tools. This is one of the few channels that allows you to interact with your audience right away. You can provide content to your audience and engage with them if you invest in social media marketing.
Choose your social networks to get started using social media for contractor marketing. There are several popular platforms to select from, such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn. To ensure that you reach your target audience, use networks that they prefer.
After you’ve selected your platform, you may begin publishing material. The type of material that may be posted on a platform is determined by the platform. Some platforms allow for a wide range of content, while others focus on specific types of material, such as photographs or videos.
Paid social advertisements are also available. Each social networking site has its own paid form of promotion. To find out what sorts of advertising you can use, check out the social media network.
Takeaway: You’ll be able to find more lucrative leads for your company by using social media. You’ll be able to engage with your audience and provide them with useful material that they’re interested in.
6. Nurture contractor leads to conversion with email marketing
If you’re searching for construction marketing ideas, email marketing is a excellent strategy for your company. This approach supports the development of leads into conversions. In reality, for every $1 spent, you may expect to receive $44 in return.
need a list of subscribers. The simplest method to acquire one is through your website. You might develop an email sign up bar to aid in the collection of organic emails, or give away a free report.
It may seem like a simple remedy, but buying emails won’t help your business. You might only have a few individuals interested in a contractor, whereas the rest of the “subscribers” will either block your emails, mark them as spam, or ignore them.
This construction company marketing concept will help you get the most out of your list of email subscribers by sticking to organically obtaining them. You can send them special offers, industry news, and promotional discounts to entice them to interact. It’s a fantastic method to connect with your audience.
You can also personalize your emails for particular subscribers. Your audience will only receive information that matters to them as a result of customizing the email experience. They’ll have a better experience with your company, and they’ll be more likely to select your contract firm as a result of it.
Takeaway: You’ll engage leads interested in your business if you invest in email marketing. As a contractor marketing strategy, it’s a fantastic way to expand your firm while also increasing brand recognition.
7. Share your contractor knowledge with content marketing
Contractors should employ content marketing in their Internet marketing efforts because it is an essential component of other methods. It aids with SEO, offers material for social media posts, and allows you to link to something in your emails, among other things.
important tool for fostering your company’s client base. To begin using content marketing, you must first come up with subjects. You may utilize keywords to find topics that are relevant to your audience and rank well in beneficial search results.
Then, once you’ve decided on the topic, pick a format. You may produce blog entries, films, infographics, and ebooks to give your audience with useful information. To keep your material interesting and engaging for your readers, use a wide range of formats.
When creating content, keep in mind what it can do for your audience. Your goal as a writer is to provide your readers with the answers they seek. To encourage qualified visitors, concentrate on writing about themes relevant to your business.
When visitors read your material, they’ll get to know your company. They’ll become acquainted with your brand as they navigate your contractor website. While they may not immediately engage you, people will recall your firm when they need it.
You’ll get more valuable traffic to your page by investing in content marketing as part of your contractor marketing strategy. It’s a fantastic method to connect with and draw visitors to your audience.
Contractors may benefit from content marketing, which can help them develop their business in more ways than one. If you want to create an effective Internet marketing plan, you must invest in content marketing.
Takeaway: Content marketing is an effective approach for sharing your expertise with your audience and establishing yourself as a thought leader in your area.
8. Use marketing tools to manage your digital marketing campaigns better
When you’re managing several campaigns, keeping track of everything becomes difficult. Marketing tools are your firm’s answer if you’re seeking for marketing ideas for contractors that save time.
You can use marketing tools to keep your campaigns organized. There are several different tools available to assist you with various initiatives. Let’s have a look at a few of them:
- MyEmailFX: With this tool, you can design and send personalized emails to your subscribers, as well as manage them over the course of your marketing campaign.
- Buffer: With this social media tool, you may schedule and monitor social media postings while also receiving alerts when people engage with your material.
- MarketingCloudFX: It’s all in one program that makes it simple to manage any aspect of your campaign, from customizing it to tracking outcomes and learning more about your target audience.
- Canva: Canva is a fantastic resource for creating designs for your website. You may create social media and email images as well as infographics for your site with Canva.
There are numerous social media management solutions, marketing management solutions, and content marketing tools available to assist you manage your campaign. It’s a fantastic method to keep track of your campaign’s progress and achieve the best outcomes.
If you don’t want to deal with many marketing tools, WebFX’s staff of 200+ professionals can assist. We have over 20 years of expertise in developing digital marketing initiatives that deliver results.
Takeaway: Use marketing technologies to help you keep your campaigns organized if you want to run more efficient and effective campaigns.
9. Manage reviews for your construction business
It’s important to remember that successful business owners are constantly mindful of their brand. People look to reviews for a sense of how others perceive their company. It’s critical that you maintain control of your reviews so new leads choose your firm.
It’s entirely possible that you’ll receive both positive and negative feedback. Negative evaluations aren’t the end; rather, they are expected by consumers. The most essential thing to remember when dealing with negative reviews is to remain calm.
When you get positive comments, leave your feedback. Thank people for their kind words. Address any issues raised in negative reviews.
Clients want to know that they are more than another customer in your construction company. They want to feel appreciated. Acknowledging their experience or concerns is a good way to show clients that you care.
If you don’t have the time to handle evaluations, consider investing in review management solutions. These services can assist you in managing reviews and maintaining past and current customers pleased while also attracting new clients.
Takeaway: If you want to increase your company’s visibility and reputation, invest in review management software to help you manage customer reviews.
10. Use analytics to monitor your campaigns’ success
When it comes to marketing contractors, you’ll find a lot of helpful suggestions. When you’re putting all of your new marketing strategies into action, you should take responsibility for another fantastic contractor marketing concept: analyze your campaigns with analytics.
Each digital marketing technique has its own set of data that you may track to evaluate the success of your campaign. You can keep an eye on a few variables depending on the sort of campaign you’re running.
You can see metrics such as impressions, click-through rate, dwell time, and conversions. You may monitor these various data points to learn how your campaign is doing.
The success of your campaign may be tracked through analytics. You’ll discover which sections of your campaign are effective and which need to be improved. It’s a fantastic chance for you to learn more about your campaigns and how you can make them succeed.
You’ll spend your money more wisely if you monitor your campaign data. You’ll be able to create more effective campaigns, resulting in improved business results. It’s one of the greatest marketing ideas for contractors since it improves all aspects of digital marketing.
Takeaway: If you want to make sure your marketing campaign has the most beneficial outcomes, keep an eye on your analytics to see where it succeeds or fails.
11. Use account-based marketing to target important leads
Account-based marketing is the answer if you’re searching for one of the most useful contractor marketing ideas. With this contractor marketing strategy, you concentrate on targeting specific firms that you want to convert into customers for your company. All of your marketing efforts are focused on developing a campaign to attract targeted accounts.
Account-based marketing allows you to be more focused on specific accounts. Instead of sending generalized communications to try and attract clients, you focus on developing a customized marketing plan that targets certain clients.
It is simple to assess the success of your campaign using this approach. Because you’re concentrating on a limited number of accounts, it’s easier to read and comprehend your campaign’s performance.
Takeaway: You can use account-based marketing services to direct your campaign’s focus on leads that are most relevant to your business.
12. Use geofencing advertising to reach leads
Geofencing advertising is a fantastic contractor marketing strategy for generating new leads. You create an invisible “fence” when you employ geofencing. This barrier typically surrounds a facility, such as your company’s, and is often invisible.
When people come into your fence, they may receive a notification about your contractor business or see a social media ad connected to it. This might entice them to visit your establishment or prompt them to contact you.
As a freelancer, you’ll want to focus on trade shows, conferences, and other gatherings where leads can be found. It’s an excellent approach to pique people’s interest in your business or introduce them to it for the first time.
Takeaway: Geofencing is a wonderful way for you to reach your target audience where they’re most likely to be thinking about contractors.
13. Use video marketing to engage your audience
Video marketing is one of the most effective strategies for engaging your audience and getting them to understand information. These videos are an excellent method for audiences to get vital information in a fun way. It’s a fantastic chance to show previous work, explain difficult topics, and increase brand awareness by posting these videos.
When you’re trying to market your company as a general contractor, the most important thing is to develop films that are both educational and helpful for your target audience. It’s a fantastic chance to pass along information that your audience would benefit from. Your videos might assist them in absorbing a lot of knowledge at once.
In fact, one minute of video may be broken down into 8 million words! It’s a great method to give your visitors a lot of information while still keeping them interested.
Takeaway: Video marketing piques your audience’s attention and entices them to learn more about your contracting firm.
14. Use website call tracking to help you maximize the impact of your data
When it comes to digital marketing, you want to make sure that you’re getting the most out of your data. If you have a lot of customers who contact your company to inquire about your services, call tracking is an excellent method for collecting information on where leads come from and logging all the data so you can better understand your audience.
Call tracking allows you to examine how your customers discover your company. To track how leads get to your business, use several phone numbers. It enables you to evaluate which components of marketing drive visitors to your site.
Use high-quality program to maximize the effectiveness of call tracking. We provide MarketingCloudFX software that allows you to see a lead’s journey to discover your firm, call recordings, and more. You’ll have a better understanding of your target audience and their path.
Takeaway: Website call tracking is an important tool for you to understand which elements of marketing are generating valuable leads for your contractor firm.
15. Use recruitment marketing to build a better team
If you want to develop your team, contractor marketing ideas are a fantastic way to do it. Recruitment marketing is an excellent method for growing your workforce so that you may continue to develop.
When you invest in numerous marketing techniques, you’ll need human resources to operate them. You’ll also want someone to assist you service all of the new clients that come as a result of your marketing efforts. Recruitment marketing can help you identify suitable people for your company to develop.
Takeaway: If you want to continue developing your client base as your company grows, invest in recruitment marketing to aid in the selection of suitable individuals.
Begin putting your contractor marketing ideas into action
Marketing your contracting business is critical for both online and offline success. You must invest in your digital marketing strategy if you want to obtain valuable leads and increase your income.
So, now that you know what to look for when hiring a contractor, get started on implementing your marketing strategies for contractors!
