Social media is a crucial engine for brand development for almost every business, and it is beginning to reclaim its place in the marketing industry. It’s a type of viral growth, which we’ll discuss below. Its domino effect may produce numerous waves of word-of-mouth marketing for many businesses, increasing brand equity and conversions to boost revenue if done correctly. However, it can’t do so naturally unless your content produces engagement. So, what sorts of social media content suggestions can help you generate more engagement?

Let’s get started with 15 guaranteed methods for increasing social media interaction!

1. Do a daily, weekly, or monthly series of postings 

Do you wish your social media feed appeared more like a group of disjointed postings than a collection of them?

Start a series where you can regularly engage with your fans and followers. Then, with time, establish a habit among your audience to anticipate seeing certain things from your company by delivering timely, relevant information.

You might, for example, start the week with a Stories series. Then, every Monday, you can share information and insights about the following seven days. Finally, on Friday, you may wrap up the week with important takeaways, which include excerpts and material from your top social platforms that your followers might have missed.

A fixed strategy allows your neighborhood to anticipate what’s coming and provides a helpful approach to end the week. A template may also be used, which comprises a variety of samples from various businesses, allowing you to quickly and easily create it.

2. Hold a competition or a giveaway

People seem to be in a never-ending quest for the term “free.”

Running a contest from time to time is one of the most efficient social media marketing tactics for encouraging interested follower participation.

A contest is the most popular content topic on Instagram, accounting for more than 91% of all Instagram posts with over 1,000 likes or comments. On the other hand, those that regularly host competitions are expected to develop 70% faster than those who do not.

A contest is not limited to the use of a third-party system or service. You’ll only need a combination of the following:

• Hand out something: The reward for your contest should be associated with your brand in some way, such as free items or membership. Freebie-seekers are unlikely to become long-term fans if you give out big-ticket, unrelated things.
• Terms and conditions: These are required for your contest to ensure that you are protected legally. You may find a variety of templates helpful when determining what you’ll need. Finally, these factors will make your contest seem more genuine and less like a possible hoax.
• The contact point: Make sure your terms and conditions page includes an email address for consumers to contact you if they have any queries or issues.
• Asking fans to talk about your brand on social media through user-generated content or a hashtag is the greatest approach to get people excited. After all, the purpose of a giveaway is not only to distribute free things but also to raise brand recognition.

3. Host an AMA (Ask Me Anything)

The Ask Me Anything (AMA) series, which is common on Reddit, is an excellent method to educate and interact with your followers. Q&A sessions are typically part of AMAs, during which you share your knowledge, experiences, and viewpoints with your audience.

You might be able to host an AMA if you have overcome adversity or have influence in your field. Such events may be interesting for both audiences and companies, from sharing success stories to dealing with personal issues.

Why should you do an AMA? What’s the purpose of it? Take a look at how this AMA fulfills the following brand requirements:

• You may share parts of yourself with your clients, allowing them to better understand who you are as a person.
• You increase brand awareness without being pushy about it.
• You develop a greater understanding of your target audience’s issues and interests.
• Encourage each member of your staff to have their own AMA over time to obtain a more comprehensive view of your brand if you have a big team.

4. Engage in a social media takeover

It’s possible that giving someone else access to your social media accounts will give them a new lease of life.

Takeovers hand over control of your social media accounts to someone else for a certain amount of time, usually 24 hours. If you’re running out of social media content ideas for various platforms, enlisting the help of an influencer or celebrity with a large, engaged following is a great way to get your business in front of new people while also adding a unique voice to your account. You may even give your account to someone else at work if you like.

Consider them as potential business partners and industry connections. Consider someone whose demographic is similar to yours since the objective of a takeover is to gain exposure.

5. Regram, retweet, and share

Allow your fans and followers to speak for themselves.

Keep in mind that not all of the material on your social media feeds has to be made by you. In general, it is not essential to be original. Promoting your followers’ other relevant items, blogs, and photographs is an excellent content concept that demonstrates you are more than a mouthpiece for your profession.

6. Make bite-sized video segments

Video marketing is now a must-do for most companies. On the other hand, many people believe that investing in videos is difficult or expensive.

However, given that video material receives far more shares than text or image, marketers should seriously consider including video in their social media campaigns. The video content marketing strategy entails producing various sorts of films on a regular basis and distributing them across numerous platforms to build an audience that fits the target consumer’s needs.

The concept of bite-size video segments is still useful for Twitter, Instagram, and Facebook because of this. Videos of this kind do not require much editing, can be recorded in a few minutes, and are perfect for sharing.

7. Use your content in new ways

Consider how much thought, effort, and time go into creating any piece of content. Isn’t it only natural to get the most out of each blog article or video you produce?

Consider adding further social media content ideas to your advertising campaign across various platforms for each blog post or video you produce or shoot. For example, you can share a quote from your article with Canva to create an image that others may repost. Alternatively, you can go through to get new ideas for creating content for your social media posts. 

8. Partnership with a different company

When organizations collaborate to promote their products or services, it is usually a good idea. A webinar, an ebook, or a special offer are all examples of marketing campaigns or publications that two businesses develop. Each firm is aware of the audience of the other.

Because collaboration is so simple, social media is the ideal platform for co-marketing campaign concepts. Collaborate with brands that do not compete but have a comparable target audience.

9. Create tutorials

While your blog postings are not the only source of information for your audience, they are important. While blogs are fantastic for breaking down step-by-step instructions, social media accounts are even more useful. BuzzFeed makes Instagram videos of delectable dishes that are broken down into easy-to-follow actions. Each film is succinct and to the point, yet it is also comprehensive.

Stick to ideas that can be explained in less than a minute while brainstorming tutorial subjects. If your Instagram caption includes all of the necessary processes and instructions, you will receive bonus points.

10. Going live

Simply put, there is something alluring about live video.

Customers are three times more likely to view Facebook Live videos than previously recorded ones. Marketers such as Seth Godin use live broadcasting to respond to questions and educate their followers.

Interacting with your fans in real-time, either through vlogging or a Q&A session, creates a more personal connection.

What is the most pleasurable aspect of this job? You may utilize your social media video material in the future.

11. Interact with your followers

When customer service on social media is so important in today’s environment, being quiet with your followers is never a good idea.

In accordance with the conversational aspect of social media, businesses must be quick to answer their followers. Your audience’s time is valuable, so responding quickly indicates that you care.

Whether good or bad, your comments about your firm may say a lot about it.

12. Take a look behind the scenes

Brands are about people, so don’t forget to include a personal touch in your social media feed.

Giving visitors a peek behind the scenes of your business may help you build trust. It is also not difficult to capture or film yourself at work.

Is there a mascot for your company? Do you have any ideas for a gathering? Allow your audience to see exactly what your brand is trying to convey.

13. Invite your followers to tag a buddy in your post

Asking your followers to like or follow you on social media is a simple method to attract more people to pay attention to your social media feeds.

You may connect with like-minded individuals through tag-a-friend postings, which encourage your followers to react and bring in new people. Given how simple it is to tag someone in a comment, adding a tag-a-friend request to a post is straightforward.

While you don’t need to ask for tags in every post, it’s a great way to pique someone’s interest in a post that would otherwise be passed over.

14. Make the most of trending subjects

When you least expect it, the best social media content ideas strike.

Brands may capitalize on current events by leveraging popular hashtags on Twitter and Facebook. Even if the window for relevance is only a short time, trending postings may attract significant traffic. The famed tweet from a few years ago by the Oreo cookie, which received almost 15,000 Retweets during the Super Bowl blackout, is another example.

Referencing a major event that you are aware is about to occur is a less time-sensitive approach to staying up to date.

15. Talk about a significant achievement

Finally, companies must be prepared to communicate with their followers about their victories and accomplishments.

Have you been featured in a major publication? Have you achieved a sales goal? Are you excited about a new employee joining the company? Have you gotten your hands on that beautiful downtown office yet?

Ensure that your fans are informed. When you share these happenings with your audience, you demonstrate your humanity while also indicating the growth of your organization.

Again, while social media is primarily focused on “product, product, product,” it isn’t the whole story. Telling your company’s narrative and demonstrating its value based on its accomplishments can help to solidify your target audience’s view of you.

The list of social media content suggestions never ends, but why not try some of these social media content ideas if you’re wary of other people’s content? Brands should never feel obliged to provide a certain type of material. Your social network shouldn’t seem like typical business as usual, with so many alternatives available. It’s believed that content marketing is beneficial to any sort of company, and by analyzing your strategy more thoroughly, you may identify what isn’t working and how to improve it.