There’s an infinite amount of creative and fresh methods to market your salon. To attract new consumers as well as keep the attention of existing clients, you’ll need to be inventive and stay on your toes with salon marketing. If you’re running low on ideas for how to market your salon, consider these simple salon marketing suggestions:

1. Get Creative with Salon Promotions and Competitions

People enjoy getting stuff for free! So, put on your business’s advertising hat. Come up with a creative contest and promote it on social media, in your salon, and through your newsletter. Hair salons specials are a wonderful place to start when developing promotions for your business. Social media marketing is a powerful way to run a contest and get people interested in your salon.

Salon Promotion Ideas and Examples:

• Give out a free haircut to the client with the most referrals
• Give clients who shout you out on social media a reward point boost
• Give away a gift card for the most new social followers, or sign up for your newsletter
• Hold a random draw for a present collection of items

Remember that the more appealing the reward, the greater interest your clients will have in it.

2.Create a Client Appreciation Event

Host a client event now and then to let them know how important they are to your company. It might be a cocktail party, an after-work gathering, a special occasion, or even just a simple watch party. Try to express your gratitude for their ongoing support in any manner you can.

3.Partner with Charities

Partner with a local chapter of a national charity. Participate in one of their activities, or organize your own fundraising event for them. A cut-a-thon, walkathon, or pledge drive are all wonderful places to get started. It demonstrates to your salon clients that you care about them.

4.Network at Local Events

Marketing ideas for salons can include more than advertisements and deals. In reality, there are several ways to network in your area. Consider joining the local chamber of commerce or other networking organizations in your city.

Outside of large gatherings, look into local salon events and gatherings in your region. These are a great location to get new ideas and opinions through business networking.

Attend conferences, workshops, and seminars to meet clients and other professionals, promote your hair salon business, and learn about new trends. Attend events on a regular basis to establish yourself as a thought leader in your industry.

5.Get Involved in Your Community

It tells a lot when a small business owner takes the time to get involved in their community — so step up. Donating your time and services wherever possible is one of the best methods to gain exposure.

Shelters for women, veterans, and the homeless are wonderful locations to begin. Consider career drives at local schools, work programs, and restoration projects in your city.

6.Teach a Class or Workshop

A class or workshop is a fantastic addition to your list of salon marketing ideas. It’s also another good cause for the look of your store. You could teach in your shop or collaborate with local colleges, community centers, or other organizations to provide beauty or grooming-related courses and workshops.

Hair Class/Workshop Ideas:

• Single father workshops to teach caretaker dads how to care for and style their daughters’ hair.
• A shaving and grooming session for younger adolescent boys.

7.Produce Specialty Events

Do you have experts on updos, braiding, classic hairstyling, and makeup? Consider participating in local bridal shows. These are highly focused gatherings that might bring a lot of foot traffic to your booth as well as potential customers into your salon chair for a one-time occasion.

8.Give Away Salon Promotional Items

Freebies are popular. So, why not consider personalizing a few high-use items? Ordering branded keychains, pens, mousepads, coffee mugs, or other promotional items is one way to promote your salon. When people use the products, they will associate your beauty business with them.

9.Ask for Salon Reviews

Before buying anything new, many customers look for reviews online. Salons are certainly no exception, especially because it entails so much interpersonal contact. Furthermore, Invesp found that consumers are willing to spend 31 percent more on a company with excellent evaluations.

To begin, set aside the time to ask your greatest clients about posting a review on popular platforms like Yelp, Google Reviews, and Facebook. Nothing has been more effective than word of mouth recommendations and online reviews in the salon industry.

10.Get Social

Social media is an important topic to discuss when it comes to salon marketing ideas. With nearly half of the global population relying on social media sites, they’re a great way to discover new consumers or interact with existing ones. According to Pew Research Center, the majority of social media users visit their accounts at least once a day, and many people check their feeds multiple times per day.

According to Hootsuite, 60 percent of Instagram users discover new items on the site. According to Sherpa Marketing, more people follow companies than celebrities on social media. On Instagram alone, 80% of people follow at least one business.

Set aside some time to interact with your followers on social media. Also, offer professional guidance through your various social networking platforms, including quick tips, comprehensive instructions, product and tool usage films, giveaways, and more. Maintain interest by continuing to market yourself.

11.Make Video Content

There are several methods to promote a salon, but video is without a doubt one of the greatest right now. You can effortlessly develop and post your own material because there are so many video platforms available. You may even make videos on your phone with simple applications like YouTube or Vimeo and share them via social media. There are also some excellent video-making and editing apps for social media sharing.

Create a series of how-to videos to help your clients style their hair at home for salons. Consider the notion of proper cleaning or exfoliating, or some other skincare procedure, for spas. There are an infinite number of possibilities for a beauty business.

12. Blog All About it

Blogging is an excellent method to get customers interested in your salon. According to a Blog Hubspot article, blogs might help you drive traffic to your website, convert into leads, build your authority, and lead to long-term success. Create a blog area on your business’s website for optimum effectiveness. Take some time to produce high-quality material that appeals to your consumers.

Salon Blog Ideas:

• Provide beauty advice
• Provide hair styling suggestions
• List and advise on hair-styling ideas
• Provide makeup guides
• Cover skincare recommendations and best practices
• Recommend helpful hair products and tools

Don’t forget to research the greatest SEO procedures. As a result, your content will have a better chance of appearing in search engines like Google. You’ll improve your credibility (and perhaps new clients) with these articles by doing this.

13.Set up a Selfie Station

Setting up a selfie station is one of our favorite salon marketing ideas.

Locate a section of neutral wall or utilize a pop-up background to create the ideal backdrop for your photo area. You may also construct a bespoke backdrop with your salon logo, social media handle, and/or hashtag if you like. Whatever you pick, make sure your selfie station is an enjoyable experience for your customers. As a result, they’ll want to take some selfies before leaving the salon. It’s when they look (and feel) their best that they’re ready to share after all.

You should ask your clients to label you and your salon in social media posts. You might just get a brief testimonial for your efforts. Consider giving points to clients who tag their posts if your salon has a rewards system in place.

14.Stay On-Trend

You should play your part in the beauty business. Make sure your hair and makeup are always on point. Also, keep in mind that clients come to you for advice on style matters. They won’t take you seriously if you don’t meet their standards. To maintain your look up to date, make minor adjustments frequently. Clients will be more likely to follow your style if they see it change over time.

15.Set Trends

Your hair clients want to know the next trend, so why not be the inspiration? 

Create new haircuts and photograph them (the selfie station will suffice) for various purposes. You may just utilize a client, friend, salon receptionist, or another hairstylist. When it comes to hair pictures, changes in hair color and makeovers are always popular. Simply make the looks wearable while also making it simple for clients to know what they need the next time they visit your salon.

It’s important to give your fashion names/trends a memorable and appealing name. Perhaps create a hashtag around it. On social media, advertise your new style on your blog, e-blasts from the salon, and so forth.

16.Hire a Pro to Help with Salon Promotions

Do you want to take your salon’s marketing to the next level? Consider hiring a professional photographer and creating a one-of-a-kind portfolio of work that you may use for various purposes. Just imagine how stunning your advertising will be with the help of a professional beauty photographer. A seasoned beauty photographer can also lend credibility to your art by providing photos suitable for publication in hair or beauty publications, as well as entry into any number of industry competitions.

17.Generate Publicity

Make an effort to follow the work of local journalists and learn more about them if possible. Invite them into your salon for a complimentary service after greeting them. When you meet with them, politely inquire whether they would be willing to write a story about you, your staff, and/or your business.

Keep in mind that in order for them to write about you, there must be something newsworthy. They might be interested in your personal tale or how your hairdresser team participates in fundraisers and trends. Perhaps they could be interested in skincare advice, hair style recommendations, makeup tutorials, and so on.

18.Get Local Representation

Hire a local PR expert to generate extra salon marketing ideas if you’re too busy to create your own. They may operate in the background while you run your business since they would come up with tale suggestions, write sales pitches, and follow up with local media for published work.

19.Advertise Locally

There’s no doubting that advertising your salon locally is some sort of requirement. Why? Because not only will your competition most likely be doing it, but you’ll need to attract new consumers, generate traffic, and build your reputation. It also doesn’t hurt to increase your market visibility.

There are a variety of methods to advertise your salon. Consider newspapers, periodicals, and other print media as alternatives. You may also request for a listing or advertisement on their website. For additional coverage, propose an essay about your expertise for their blog. In exchange for a link back to your website, ask if you can be involved in local events such as sporting events, concerts, fashion shows, and even fundraisers. Look into advertising in their event programs or with signage at the event itself.

Salon Marketing Idea 20: Use Automated Email Marketing

Do you use email to communicate with your salon clients? Now’s a wonderful time to begin sending automatic client greetings if you haven’t already.

Salon Email Marketing Examples:

• Happy birthday wishes (without having to check the calendar) Client reminders when they haven’t been in for a hair appointment in a while Product inventory suggestions when there are no new products.

This is all intended to make your salon’s clients feel valued and treated well.

The beauty of automated emails is that they may be prepared ahead of time and launched automatically. This means you won’t have to waste time or hire someone to complete it. If you have salon management software, this becomes a lot easier.

21.Send Promotional Emails

Use a mass email program with templates to make the process simple when sending specials to your salon clients. Tell top customers about your salon’s new hair products, any upcoming salon discounts, or other unique offers. Keep in mind that you should not send emails too frequently since you may lose their confidence.

22.Generate Regular Communications

Send email newsletters or promotional e-blasts to your clients at least once a month. Simply continue doing so on a regular basis. Offer hair styling tips, trends, and advice in your communications. Other news about your salon or hairdresser services may also work well. Keep your material as informative as possible (versus overly commercial).

23.Use Text Message Marketing

Text message marketing is one of the most popular items on any salon’s marketing strategy list.

There are a number of methods to contact your clients, but text message marketing has the highest open rate. According to an article in Business2Community: “SMS text messages have a fantastic 98 percent open rate.” No other marketing tool can compete with that, making SMS Marketing one of the most effective ways to get your message out there. In contrast, email marketing has a 22 percent open rate; this reduces your chances considerably.”

Every season, holiday, special event, or promotion may be easily created with Text Message Marketing. It may also be used to assist you fulfill cancellations or provide product suggestions to increase your sales at the store. Alternatively, expressing thanks for being a fantastic customer… because a little appreciation can go very far!

24.Produce Print Pieces

Occasionally, the only way to reach certain individuals is through printed marketing materials. When this occurs, consider creating brochures or a menu of your hair services for your salon. You may also create postcards to advertise your company or show a current fashion, upcoming event, or special offer. When appropriate, send using regular postal methods; however , leave a stack of postcards or brochures at your front desk for visitors who wish them. 

Brochures and postcards are used to pique client interest outside of your beauty business. When you go out, we recommend bringing a stack of your salon’s printed material with you and sharing it when the opportunity arises.

Consider asking other local firms for permission to leave a stack or post one on a public bulletin board. A smart company owner will assume that promoting your business will result in increased sales for them as well.

25.Need Help with Salon Marketing Ideas?

Don’t have the time to promote your business? Hire a professional to handle your salon marketing for you if you don’t.

They would brainstorm and propose concepts, then put them into action. The majority of marketing experts can assist you with blog post copy, plan and execute your social media efforts, conduct research and purchase advertising space as needed. Most also have excellent connections in the design, filming, photography, and other industries that can help take your salon to the next level.

Regardless of the strategies you choose to utilize, the most important element is perseverance and consistency. So get creative, think long-term, and even seek assistance if required – but don’t give up!

Conclusion

We hope you’ve enjoyed reading about these 25 salon marketing ideas and that one or two have sparked your interest. There are endless possibilities when it comes to promoting your company. The most important thing is to be creative, think long-term, and be consistent in your efforts. With a little bit of effort, you should see an increase in clients and sales in no time!