2020 will go down as the year that has revolutionized the fitness business. With yoga studios worldwide closing, many have moved their services online to survive the lockdown. Yoga practice focuses on balance and strength training for both mind and body and has shown to be a beneficial technique for many people coping with lockdown stress.

Yoga, therefore, has shown to be a popular exercise among thousands of individuals attempting to maintain their health during this trying period.

According to the U.N. Regional Information Centre for Western Europe, many instructors have noticed that trainees flocked online this year: “Many individuals went back onto their mats during lockdown to relax their minds and lift their spirits.”

Yoga has a soothing, balancing effect on the body and mind. Whether in a studio or computer screen, Yoga provides peace and harmony. For some people, taking an online yoga class may have been a less intimidating beginning on the yoga quest than going to a real studio.” Greet De Ryck, the Belgian yoga instructor.

The 2020s will see a vaccine’s arrival, and there is hope. Fitness businesses will be able to reopen in 2021, and as they do, Yoga is likely to remain popular compared to other types of workouts since it requires little physical effort.

Whether you’re a yoga teacher, opening a new yoga studio, or a yoga studio owner, your yoga studio marketing ideas are crucial to growing your post-pandemic business. Here, we look at six ways to supercharge your marketing tactics for 2021. 

Lay the Foundations and Set Your Goals

There is a lot of marketing data available; it might be difficult to start thinking about your yoga marketing ideas when you first begin.

When it comes to yoga studio marketing, there are many things to consider. Laying the groundwork and establishing goals is a great start, whether you’re new to marketing or have previous experience. Understanding your target market, audience, and competition is critical for developing your marketing strategy.

Most of this data may be found during the business plan’s planning stage, and including it will assist you in generating targeted and effective marketing. For example, if you’re considering starting a new yoga studio, read about the six essential phases of developing an excellent yoga studio company plan.

A marketing plan that is well-thought-out and well-planned can make a big difference in terms of optimizing your website for SEO, organizing how you will produce valuable content, and establishing measurable objectives to help you develop a marketing strategy that will reach the right people and help you achieve your short- and long-term goals.

• Trello is an online tool that may be used to manage projects and personal tasks, mainly when working in a group. Trello is an online tool that may be used to manage projects and individual assignments, especially when working in a team. Use visual boards to arrange anything from maintaining your to-do list to writing blog material and keeping deadlines.

Build an Incredible Yoga Website

In today’s digital era, a website is one of your most vital business assets if you’re running or planning to start a yoga company. In addition, it’s the place where most new students will connect with you and learn more about your company.

According to a small business owners’ web marketing survey, 74% of respondents had a website, with 56% indicating that it is mobile-friendly.

A mobile-friendly website is critical to ensure that as many people see your business as possible. In 2018, mobile phones accounted for 52.2% of worldwide online traffic.

Customers are more likely to contact local businesses if their website is mobile-friendly, with 88 percent of searches taking place on a smartphone and 61 percent of clients claiming they’re more inclined to contact a business if it has one.

A few essential elements to include in your fantastic yoga website include:

• Branding for yoga studios
• system for making reservations
• Reviews and testimonials
• Social media links
• Create an email marketing list and sign-up form.
• Location details
• Responsive design

When it comes to developing an SEO-optimized website that truly reflects your company, it may appear to be a difficult job. However, numerous methods exist to create an on-brand website and aid your digital marketing aims.

You can either hire a marketing professional to build your website or use a website builder such as:  

• Wix – The intuitive, cloud-based builder is simple to use and comes with several useful features.
• WordPress – You can list, manage, and modify domain names on the same platform with a website builder. You get complete control over your website using this software since it is the world’s most popular website-building system.
• Gator – HostGator’s Mega site builder, for example, is a famous website builder that combines all aspects of website construction and hosting into one package.
• Squarespace – The Pro version of GIGA is a fully hosted online builder recognized for its beautiful design and easy use.

Content Marketing is King

Business blogging aims to publish material that will help your company and its consumers build trust. Therefore, business blog posts should be written for the general public, not just for industry experts.

Content marketing is a strategy for creating exciting pieces of marketing that can help your brand and develop customer trust. Social media marketing may be used to implement your content marketing; you need excellent content.

Many people are interested in different things, so you should vary your content.

The following are some examples of kinds of material that may be used in a content marketing plan:

• Blog posts
• Video
• Images
• Infographics
• Email newsletters
• Podcasts
• Quizzes and polls

You can use blogging to develop material for your website packed with keywords that encourage consumers to visit your social media pages before coming to your website. Marketers are now interested in more extended, detailed content, which might or may not be a good thing for bloggers. Longer, more detailed articles result in 9x greater lead generation than short-term content.

When it comes to deciding where to concentrate your marketing efforts, video content is currently viral. Video content is 50 times more likely than plain text to result in organic search results.

Over half of consumers in Hubspot’s Consumer Behaviour Survey (when distributed via social media) compared to 29% for blogs and 33% for interactive articles.

The Top 10 Barriers Slowing Your Yoga Business Growth

To make marketing more accessible, here are some of the best content creation tools:

• Adobe Spark is fast content creation software that combines text, images, and video content. The Adobe Spark program is also available to non-profits and organizations with social justice or environmental focus.
• Canva – Choosing the correct picture format for your social media profile is critical. This software allows you to quickly and easily make and edit personalized pictures for various social media platforms.
• Animaker – users can now make animated explainer videos, still images, slideshows, podcasts, voiceover tracks, and more.
• Lumen5 – it uses artificial intelligence (A.I.) to create a video from the text.  

Be Active, Engaging, and Connected on Social Media

It’s a great approach to develop your brand and business by being active and engaged on social media. According to a recent study, 77.6 percent of small businesses use social media to promote their business, with Facebook being the most popular platform.

With 97 percent of social marketers proclaiming it is the most helpful platform, Facebook has shown consistent development.

Your marketing strategy should be engaging with your community and building a following. Consider who your target audience is, the material you’ll be posting, and how much time you have to devote to social media marketing when selecting which platforms to utilize.

Yoga and Instagram are a match made in heaven, making this the ideal location to host challenges to interact with your audience.

Some of the top Instagram yoga hashtags to use include:

• #yogi
• #meditation
• #namaste
• #mudra
• #health
• #yogachallenge

You may use social media to its full potential by using all the marketing tools available. From live streaming your most recent yoga session on Facebook or Instagram to utilizing influencer marketing, social media provides a wealth of marketing possibilities.

The power of word-of-mouth marketing on the internet is so significant is one reason businesses must be active on social media. Before buying a product, 62 percent of consumers look online for reviews and information, and 71% are more likely to do business with someone who has recommended them through social media.

To give you a social media marketing edge, some great tools to use are:

• Buffer
• MeetEdgar
• Tagboard
• Everypost  

Understand Search Marketing

Your website will most likely be the first point of contact for members of the general public looking for a yoga studio. According to Net Market Share, Google is currently dominant and famous, but search engines such as Yahoo and Bing still have a significant following.

There are many alternative strategies to drive traffic to your search result pages.

To begin, think about the keywords you’ll use for your website. The appropriate keywords make it simpler for potential students to locate your yoga school. In addition, appearing in organic website listings is an excellent and cost-effective method for your company to appear on search engine results pages.

Another choice is to utilize Google Adwords to gain top rankings in search results. Because Google owns 94% of overall organic traffic, it’s no surprise that the business has become a popular option among marketing campaigns with paid traffic, which converts 50 percent better than organic traffic.

Continue Improving and Promoting Your Online Offering

This year’s consumer expectations have changed dramatically, and digital fitness will not be going anywhere any time soon.

Even after you’ve received the go-ahead to reopen your studio, many customers will continue using the convenience and flexibility of online workouts.

With this in mind, you must continue to develop your internet yoga business by asking yourself, “what do my students want from their online experience?” It’s time to ask so that you may prepare ahead of time.

Use your social media and email channels to collect feedback and suggestions from members and research what other yoga studios offer.

In Summary

Like any other company, promoting your yoga studio takes time and perseverance. This guide will assist you in beginning your marketing plan. Maintain consistency in your branding, help people practice Yoga, and remain genuine while building a successful yoga business. Host creative yoga classes that will generate a buzz throughout the neighborhood. Make it fun so that even yoga teachers would enjoy participating.

See which yoga marketing idea works for you and implement them to see results but remember that you won’t see results overnight. It takes some time to crack the algorithm and see

Use your yoga marketing efforts to provide value, attract new students, and build your yoga business in your neighborhood.