You’ve most certainly attempted email marketing for your insurance firm before, or at the very least, give it some consideration. If you aren’t already using email outreach, now is the time to start. Email marketing is a quick and simple procedure that has the potential to boost client development and retention.

This article will explain the ins and outs of email marketing to you. 

‍What Is Email Marketing?

Email marketing is the practice of sending targeted, branded emails to individuals who have chosen to hear from you. Keeping your business’s name in front of both current and potential clients may help you increase sales possibilities and develop a connection with your consumers.

Many agency owners, like you, may have struggled to set up email marketing in the past due to doubts about whether or not the approach is still effective. After all, email isn’t cutting-edge technology. Emails, on average, have an open rate of 21.36% in the insurance sector to put your mind at rest. Consider how much easier it would be to keep track of hundreds or thousands of customer names and numbers if you had a current book of business or prospects list. You improve your chances of earning new business and renewals every year if you keep your insurance agency in front of those individuals regularly with email — in a manner that they enjoy.

‍Email Marketing Requires Consistency

The most important thing to remember about email marketing is that it takes time to pay off. Email marketing, like all forms of marketing, takes some time to produce results. Whatever strategy you take, a constant marketing campaign is required. It’s all too easy to become complacent and stop sending out your newsletter after a while. However, trust is built over time. As confidence in your brand grows, you’ll be able to reach more people with the same amount of effort.‍

Dial-in Your Email Frequency

A word of caution: Don’t assume that more frequent communication is beneficial to your company. In many situations, human beings value contact. However, if you send them too frequently (for example, every other day), they may become overwhelmed and decide to stop receiving your emails. Monthly emails are beneficial, to say the least. This should be encouraging news since it demonstrates how little time you need to devote to your email marketing plan. Pick a time period that you can do and stick to it; you may always increase the frequency later.

Choose Your Email Format

The newsletter is a popular format for distributing short portions dedicated to each aspect of your company or future events that you want to mention.

If you break up your newsletter into smaller parts and use headers to divide them, you allow your readers to skip ahead to the sections that are most relevant to them. Around 200 words appears to be the optimum range for any blog. Include some high-resolution images, a signature at the bottom, and you’re done.

Educate Your Audience

There are several methods to interact with your email list. However, using it as a teaching tool is one of the most effective. Anyone unfamiliar with the insurance business would find it difficult to navigate.

You may also create an email series on common insurance misconceptions or a collection of pointers on how to figure out what coverage they require. Consider methods to address the concerns that most people aren’t aware of in their policies so you can give value to your readers.

Make an Offer

Add an offer in every outreach you conduct. We advise: Working with insurance prospects, we recommend:

• Ask if you can give them a quote.
• Make an offer to do business with you.
• Offer to set up an appointment to review their policies.

One of the most effective approaches to email marketing is to include a link to your agency’s website in the body of an email. In your email signature, add your website address. You can also link to your site in your email. People are much more likely to click on a link and request a quotation from you if they see your offer numerous times.

Expand Your List

Make sure the list you’re using for marketing purposes is larger than the one you contacted last time each time you send out an email.

• Inquire if they’d be interested in signing up for your email newsletter for free, with no obligation insurance advice and education.
• Include an email newsletter sign-up on your website.
• Offer email newsletter sign-ups at conferences and social gatherings you attend.

Another important point is always to put an “unsubscribe” option at the bottom of your email, which is also essential to be CAN-SPAM compliant.

Most individuals never utilize it (especially if you’ve already invited them to join your email list), but they enjoy the option.

Don’t Try to DIY Your Email Marketing

If you’re brand-new to email marketing, you’ll want to think about signing up for an email marketing service after sending your first message. One of these tools may assist your emails to get past spam filters and allow you to customize your message to appear more professional. For example, open rates, personalize outreach (including each recipient’s name in the email), and segmenting your email lists (prospects vs. existing customers) are all possible using email marketing software.

While your email list grows, look for applications that are simple to use, easy to set up, and allow you lots of options.

‍How Will You Capture Insurance Leads?

Insurance agents that use email marketing to maintain and grow their client base see improved business outcomes. Email allows you to communicate one-to-one with your audience; it’s personal, and recipients appreciate the attention. You can also use email marketing software to automate certain processes, like sending a series of welcome emails when someone new subscribes to your list.