If you bring up yoga studio marketing to a typical yoga teacher or instructor, you’ll receive a blank response. Many practitioners battle yoga studio marketing, watching helplessly as class sizes shrink. If you want to find harmony in your yoga studio marketing (and get your customers back to class!), keep reading.

Why is marketing a yoga studio so important?

Yoga did not become popular in the United States until the 1950s when it was primarily utilized as a physical exercise. However, when Swami Satchidananda established Woodstock in 1966, the world witnessed mud-covered ecstatic yogis performing all over North America. As a result, there are now about 6,000 yoga studios in the United States.

Some numerous independent instructors and organizations provide small-group or private individual lessons out of their homes, including the community wellness centers, non-profit organizations, and free education. This does not include the wellness centers, community groups, or self-taught yoga teachers who offer personal or small group sessions at home.

With the increasing popularity of yoga and the many places that provide it, standing out in a crowd of yoga pants and sing-song “Oms” may be difficult. In this non-competitive practice, competition is fierce, and yoga studio marketing is essential to help you attract (and retain) new clients in your region and also help them to practice yoga easily.

yoga studio marketing ideas 

Many yoga studio owners and instructors are opposed to marketing. They may feel it is deceptive or manipulative. This way of thinking might deter people who are used to assisting others in discovering their true selves from participating in yoga studio marketing.

The reality, as it turns out? You may market your studio genuinely, wholeheartedly, and entirely truthfully. 

Capitalize on social media marketing

Social media involvement is crucial in a yoga studio. When potential students arrive at the door, it’s time for social media marketing to go online.

The most excellent yoga-themed social media marketing campaigns aren’t about just attractive clothing and complex postures that reflect a preconceived notion of what a yogi is. Instead, the most delicate movements look at what yoga means to students and build on the discussion with them.

This implies publishing material that frequently represents your studio and students, with a strong emphasis on community development and the distinctiveness of your own.

Build your Google profile

With almost 91% global market share, Google processes over 5.5 billion daily queries. Your Google profile is your yoga studio’s digital calling card, and it’s critical to ensure the data is complete, fascinating, and correct.

You may use your professional studio address and include a profile photo in addition to posting business hours. You may also link to your yoga website for a complete lesson timetable.

Do you have more than one location? Optimizing your Google profile for all sites is critical for the past few years’ 900% increase in “near me” searches.

Use Google My Business

Because few yoga studio owners have funds to spare, marketing dollars for yoga studios might be difficult. However, Google My Business is a free tool with your Google Business account. For free, announce specials, add photos, and advertise events that may all be shared on social media.

As you’ve seen, a vinyasa flow is another name for a yoga studio marketing strategy. It’s the same as how a breath connects one pose to the next in the vinyasa-style practice. Google, too, links similar yoga studio marketing methods so that you get the most out of your time spent off the mat (and on your marketing.

Promote with video on Instagram

Consumers are increasingly interested in interacting with companies via video, so you should use Instagram stories, ads, and promotions or their free services to regularly feature valuable and engaging video material.

As a result, you can gather valuable information from social media sites and other sources. If you want to monitor your business on social media, all this data clicks for you as it shows up in real-time. -> Use Facebook, Instagram, Snapchat, Google+, or any other platform that allows users to give feedback about their experiences.

Video has the highest return on investment of any other marketing technique on social media. So start posting short videos right away if you haven’t already.

Promote with video on Facebook Live

Facebook’s Instagram competitor, which has hundreds of millions of users, also takes advantage of video’s advantages.

In a high-intensity global market, video helps your studio stand out. Video has boosted engagement by 59% on video postings, including Facebook Live, in the ever-changing algorithm of what your followers see on their Facebook feed.

Build your email marketing strategy

An excellent method to keep in touch with students regularly is through email marketing. Welcome emails, class reminders, blog articles, notifications of special events and offers, and other helpful information are all examples of excellent email marketing ideas.

Some, like welcome emails, can be set up and run automatically (i.e., welcoming email), while others will require more care (e.g., special events or timetable changes).

Organize or participate in partnered events

Events hosted with your studio’s branding and marketing might not be able to reach the same scale as those hosted by your partners. However, these can be a lot of fun, especially if you have a lot of students, such as:

• In conjunction with a charitable fundraiser, we offer specialized courses.
• You might be interested in joining a collaboration with your studio and a community space you adore.
• At wellness-themed gatherings, you may participate in a sponsored class or demonstration.

Choose what’s genuine for your business and collaborate with people and items you support to get the most outstanding results.

Host themed yoga events

Yoga for goats? Yogurt yoga? Yoga breathing and brewing (free beer after savasana)? Or perhaps yoga dancing with dogs, cats, or other animals?

On the other hand, themed yoga events show off your fun side while also introducing your practice non-threatening to students who are hesitant about joining.

Use tools like ClassPass and MindBody

Studios typically utilize ClassPass and MindBody to organize student data, create class schedules, and otherwise manage the studio.

Both have applications that students may utilize, and both can be linked to Perkville (if your studio has it)!

Consider Groupon promotions

Groupon may help you attract new students by providing a sense of discovery and adventure.

It’s all about keeping them coming back, so keep that in mind while developing your Groupon.

Ask for reviews

These days, word-of-mouth marketing (WOMM) is one of the most effective forms of marketing available. Have students rate their instructors and classes on a variety of platforms, including:

• GooglePlus
• Facebook
• Trip Advisor
• Yelp
• Groupon

Focus on your niche

It’s critical to focus on your unique selling proposition (USP) when promoting your yoga studio. What distinguishes your business from the competition?

Do you provide any creative yoga classes, such as aerial yoga or hot yoga? Do you target a specific audience, such as new parents or older adults?

You’ll be more successful in promoting your studio to potential students if you concentrate on your specialty.

Get involved in the community

One of the best ways to market your yoga studio is to get involved in the community.

• Host a free yoga class at the local park or library. 
• Sponsor a charity event. 
•  Offer a discount to first-time students.

By getting involved in the community, you’ll not only raise awareness about your studio, but you’ll also build goodwill and attract new students.

Create a website

A website is a must-have for any business, and your yoga school is no exception.

You should construct your website with your target audience in mind. Make it simple to go around and include visible requests for action.

Could you keep it simple? Include information about your classes, yoga instructor, studio rules, and some excellent photographs.

Blog about yoga

A blog is a beautiful method to get people interested in your yoga studio and direct them to your website.

Regarding blogging, focus on topics that will interest your target audience. For example, if you’re a new parent, you might discuss yoga’s benefits for motherhood or post-baby-friendly yoga postures.

In addition to engaging material, use fascinating visuals, such as photographs and infographics.

Send out a newsletter

A newsletter is a fantastic method to keep in touch with current students and appeal to potential pupils.

Include information about future classes, special events, and news from the studio. You may also utilize your newsletter to provide special offers and price reductions.

Get featured in the local media

Getting press exposure is an excellent way to increase public awareness of your yoga facility. And it’s not nearly as difficult as you’d expect!

Begin by reaching out to your local newspapers, television stations, and radio stations. You may also submit a press release to online directories like PRWeb or 24-7 Press Release.

Give out flyers and business cards

Flyers and business cards are an excellent way to promote your yoga studio.

Consider putting flyers in local businesses, such as coffee shops and health food stores, to reach the largest possible audience. You may also leave them at famous yoga studios in the area.

Don’t forget to add your website address and social media handles to your marketing material, including business cards!

Following these yoga studio marketing ideas can help you get started today. You’ll be well on your way to attracting new students and building a successful yoga business if you follow these ideas. Just make sure you start now!

See for yourself which of the above yoga marketing idea works for you and implement them to see results. Then, once you’ve seen results and are ready to expand your marketing, investigate increasing your marketing efforts.