Here we discuss seven essential gym marketing strategies to get new customers through your club’s doors and convert them into loyal members for years to come!

Co-market with a Complimentary Partner

Partner marketing events don’t have to be restricted exclusively to in-gym activity. Collaborating with other businesses can help you increase brand exposure and appeal to a larger audience by leveraging your partner’s network. You’ll get free exposure to a demographic that might be interested in your gym but wouldn’t have known about it otherwise because of this!

I was recently at one of my favorite strength-training facilities for an early Saturday morning workout. As I walked through the doors, I observed that a local wellness business hosted an event. They were offering free B12 shots to class attendees throughout the day. The gym members and I were pleased to receive a complimentary energy boost before beginning our session.

We decided to open a pop-up store at our downtown location during the holiday season to draw customers into the area and promote awareness for other local businesses. Since the studio’s shop had been leased out for the day, we thought this would be an excellent way to gain new clients. As you may guess, many purchases were made.

Choose Your Ideal Partner

First, be sure your partner doesn’t compete with you in the same area. Then, consider what goods or services might work well together and see if there’s a chance for collaboration.

For example, if your fitness business specializes in high-intensity interval training (HIIT), you might be interested in working with a supplement or heart rate monitor firm. Likewise, a CBD oil brand or yoga mat company may be interested if you run a yoga school.

Promote your Event!

Plan your event, then invite members, potential customers, and their friends. Hosting events is a great way to build a sense of community at your gym. You should remember that you’re marketing your event to the appropriate demographic, so be sure to let them invite their favorite people!

Overall member happiness is also influenced by social interaction; 70% of club members who had formed new friendships due to their membership identified themselves as “promoters” rather than “detractors.”

One approach to do so is to utilize Facebook Events. You can quickly raise awareness, get exposure, and send information regarding your event by using this tool. You’ll also get a rough head count of those who has accepted your invitation once they’ve done so.

Free Passes = the Gateway to Memberships

Let’s talk about a simple method to gather prospects’ information while barely lifting a finger and provide them with a benefit they will appreciate! You may market prospects on all of the wonderful services you have to offer once they’ve entered your gym.

The initial step is to get them through your doors.

• Automate Deals for Potential customers

Inbound marketing campaigns can help you do both of these things.

“Get fit for summer with a free 10-day pass and the start of your new summer body!” For example, the advertisement will read: “Limited Time Offer: Text GETFIT & your email address to 99999 for a complimentary 10-day pass and kickstart your summer bikini body!”

You’ll have collected their phone number, and email address into a prospects list the moment they text in. From here, your advanced customer engagement platform will send them a 10-day pass that they may use at the studio near them. Using inbound keyword campaigns to get new prospects in the door can work like a charm.

The great thing about gathering data this way is that you may retarget these folks with Facebook or Google display advertisements if you have new offers or activities they might be interested in.

Promote Your Business Locally

What types of ad space are available? “Where may I promote my limited-time free training offer,” you might inquire.

You’re in luck since you have a wide range of alternatives. Some paths may be more effective than others, depending on the nature of your business.

It’s a no-brainer to use social media marketing. You may post the deal on your Facebook page or as an Instagram story / Instagram post and reach out to your current followers. Followed by reminding your fans that they may tag their friends for them to receive the offer. In addition, you may utilize Facebook advertising to reach your target audience.

Returning to our discussion about collaboration marketing. Another excellent approach to advertising in person is to co-host neighborhood gatherings and promote your products. Perhaps a music festival or conference is going on in your city that could use some free yoga time. Not only would giving out a free lesson allow your  gym business to be known, as well as showcase how talented your

pro tip:

If you’re offering a free training session through social media or in-person events, don’t waste your time targeting prospects who aren’t local. Some gyms incorrectly advertise nationally, wasting money as a result. It’s prudent to keep in mind that you should only advertise to individuals near your club while developing your gym marketing strategy.

Create a Successful Referral Program Based on Data

You may have already heard that most consumers trust word of mouth more than corporate advertising. For example, “92 percent of customers trust recommendations from friends and family more than an advertisement.” -Nielsen.

How can you make use of this staggering statistic to your advantage? By developing a referral program that encourages current members to continue referring their favorite buddies and produces new memberships!

The power of 2-way SMS is that you may engage your members and find out what they like by asking them directly. SMS may be a game-changer for gyms, big or small. You can A/B test the offers and see which wins, whether your promotions give your referring members a month of free membership or a merchandise gift bag.

Because your gym isn’t comparable to the one down the street, there are different trial incentives until you discover which ones work best. Then, based on the data, build your referral program strategy. For example, attracting new members via SMS, email, or chatbots might be a wonderful method to develop rapport. This will also pique their interest in continuing on their fitness quest.

Have You Had New Features? Tell Your Friends!

We’re sure you’re as ecstatic as we are when your Pilates reformers get updated! Isn’t it likely that your prospects would be interested in learning this? They may be considering whether to join your studio or a rival. Your new gym equipment might influence their choice. What about the members who canceled? Some of them may consider how to get back in shape now that they’ve received a raise and can again afford a gym membership.

Search Engine Optimization is a tricky fellow that changes all the time but writing content that is relevant to the services your gym offers will help people find your gym much more organically. Blog or social media posts to announce the end of the service and inform your leads or former members so that you comply with TCPA (Telephone Consumer Protection Act). Don’t forget to notify your long-term members! The members who had been regular for weeks before disappearing for a week might benefit from a little nudge

Fitness Sneak Peek

What is the most underutilized gym marketing tool?

Video!

You’ll observe that the most successful businesses employ video in their marketing. Take note of this. Your gym’s marketing  strategy will be incomplete without it.

With a brief sneak peek of videos of your most popular classes or services, you can increase the number of your social media followers. Feature a high-energy song to promote your most popular kickboxing class! Synchronized deadlifts are also an excellent way to get fit and trim up for summer!

If you’ve developed a club aesthetic that focuses on health and recovery, use soothing music and colors. If your HIIT club is high-energy and intense, make sure it’s reflected in the film. Being consistent with your marketing strategy and the actual service delivery will help you attract the appropriate people to your club and convert them into devoted members.

Chatbots Can Compliment your Gym Marketing

Finally, we’ll give you a quick rundown of chatbot marketing.

The possibilities of chatbots in gyms are virtually limitless! They not only provide round-the-clock assistance, but they’re also fantastic marketing tools.

We understand you have a lot of followers. It’s probable that they follow you on Facebook and “like” you. You can share your knowledge with your enthusiastic fans if you’ve made yourself an acceptable source of fitness, wellness, or exercise science news. You may now and then sprinkle in a unique discount or benefit to entice existing members to chatbots, allow you to target prospects who like you on Facebook, and send them special offers.

pro tip :

 Make your members feel special by featuring a member of the week or month on your website and social media accounts. Everyone likes to be recognized and there is no better way to keep your members happy than them knowing their personal trainers and coaches are paying attention.

There you have it!

These gym marketing ideas may be used today to enhance your current campaign and successfully increase new member enrollment and retention.

You’d just have to concentrate on being a personal trainer to your members at the gym, you won’t have to worry about coming up with fitness marketing ideas leave it to the professionals, just sit back and relax.

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