How can you increase the number of people who follow your Instagram account? If you’re looking for methods to stay in touch with your clients, upgrading your feed is simple, accessible, and allows you to market your salon business while keeping social media interactions minimal. It not only demonstrates the breadth of your coloring and decorating talents; however, but it could also enhance.
Follow these methods to increase your interaction rate and gain more followers.
POST CONSISTENTLY
The first rule of Instagram is that frequent, steady updates are required. This increases the number of people who see your material (so they will discover it) and indicates to followers that you’re a busy, active business with many loyal customers. However, consistency is more vital than frequency, so find a routine that works for you — three times per week or once a day and stick to it if you desire those ‘likes’ to start piling up.
We all know that creating fresh content is difficult these days, but it’s an excellent time to go hunting through your photo library for some fantastic photos from the past. You’ve course, you’re unlikely to capture the ideal shot in one take, so you may also share various angles on previously-posted outfits – particularly the colors, cuts, and styles that performed well in the past.
‘BEFORE AND AFTERS’ ARE A MUST
Who doesn’t appreciate a before-and-after photo? Use Instagram’s gallery function to showcase your client’s hair before it was cut, dyed, and styled if you wish to flaunt your transformation approach. Swipe down to see your artistry and the horse you were collaborating with. Ensure the ‘after’ shot comes first, so your grid looks stunning.
When it comes to the technical side of getting the perfect shot, a portrait format is your best bet. This way, your hairstyles will be able to shine in their full glory. Also, don’t forget to alter the angles and filters! Instagram has several tools available for editing your photographs, but utilize them only when necessary.
THEME-ALONG COLORS
To guarantee that your postings complement one another, use #GridGoals by organizing them by color or theme. To get those followers interested again, display a row of three balayage photographs or a block of rainbow hair designs. You might also try categorizing your postings by theme, such as using a series of sun-kissed hair ‘dos to start the summer or flaunting a deluge of braided masterpieces at the outset of festival season. Is it difficult for you to visualize your feed? Download a grid planning software from your phone’s app store to assist
BREAK AWAY FROM FILTERS
Filters are popular but should be avoided when displaying your hair creations’ purest hues. Clarendon or Gingham filters, for example, tend to alter the color. Typically, minor editing is the best option because it makes your material seem more real and prevents your customers from developing unrealistic expectations. If you discover a snap too dim or dimly lit, alter the brightness levels in the ‘Edit’ window just slightly to make your handiwork more apparent.
GET READY FOR YOUR SHOT
Jaunty, sharp angles might ruin a fantastic shot. Thankfully, Instagram offers several solutions to assist you in lining up your photographs for the ideal composition. First, ensure the focal point (as in those dreamy blonde highlights or that fishtail braid) is in the center. Then, depending on the cursor that appears, you may select photos from your photo library or adjust the image at any time. To straighten your image, click the Edit tab and click Adjust; a grid overlay will appear. Use this grid to correct your picture before adjusting the dial.
LANDSCAPE VS. SQUARE IMAGE COMPARISONS
No hard and fast rule says vertical images are always preferable to square ones, but when it comes to hair, a portrait orientation tends to highlight long tresses best. So rather than chopping off a back-combed crown or dreamily-tonged and lightened ends, use these proportions to ensure end users can see the entire look. For shorter haircuts, go for pixie crops, blunt bobs, and other designs that feature prominently in the photos. All the ‘likes’ are invited.
FIND SOME OF YOUR FAVOURITE HAIR HASHTAGS.
It’s not only about how you use hashtags on Instagram — Twitter, YouTube, and Snapchat all have larger audiences than your feed. You can expand your followers by a factor of 10 with one good hashtag. The power of a catchy hashtag cannot be overstated. Adding them to your social media post helps get more people interested in your beautiful hairstyles, boosting your Instagram profile. Regarding which hashtags to use, be cautious of spamming by limiting your selections to hashtags relevant to your post, addressing the color, style, and any other methods you utilized in the coloring process.
If you’re a new barber and are unsure which hashtags to use, start by simply using the most popular ones (like #hair, #blondehair, or #balayage) combined with more specialized, descriptive tags. There are several hashtags hair professionals utilize especially for lockdown; examples include #ShowYourRoots, #
SHOWCASE YOUR GLAM SQUAD
Make sure to tag all stylists and colorists who worked on each style and the clients themselves when using this technique. Everyone deserves credit – especially now when the community is crucial. Mention them in the caption description and tag them in the original photo or video if possible. Bonus: If any of these picture tags appear in your text, it suggests that your articles are more likely to occur in other users’ Explore section on the app.
Film a short video on the beauty process. Did you know that customers most prefer video content? With Instagram switching to a more video-centric platform, it should be no surprise.
STREAM YOUR SKILLS LIVE ONLINE
Followers want high-quality hair content that enthuses and instructs them, so take what you’ve learned to live with you to help clients maintain their hair while it’s quarantined. Live streams allow you to conduct interactive Q&As and demonstrate advanced hairstyling skills (such as blow-drying hair or concealing. Create a timetable for your live broadcasts and include it in your Stories so that followers know when to watch. Then, save the finished film to IGTV for clients who didn’t catch you live.
It is a great idea to show your new clients tutorial videos and short videos about how to do easy and beginner-friendly hairstyles without any hassle.
ONLINE CONSULTATIONS MAY BE CARRIED OUT
Another excellent approach to keep in touch with your customers during social disconnection is to conduct online hair consultations via Instagram’s video call capability.
Begin with social media posts or grid to advertise the service, then assist customers by providing specialized advice and product suggestions. Then you may send them your customized hair treatment.
WHEN YOU’RE BACK TO WORK, POST ONLINE
There will come the point when you’re ready to get back to work and start styling hair again, whether that means returning to the salon or hiring a host of freelance tasks. This is where your Instagram comes in handy; use it to inform followers that you’re ready to take appointments and start sharing the good news on your feed so people know about it.
Also, don’t forget to snap plenty of before and after pictures for the ‘gram when those consumers come pouring in. The changes are sure to be quite stunning.
WRITE AN EYE-CATCHING CAPTION
Clients check out social media pages to see whether they are a good fit with your company’s style and you personally. It’s also a showcase of the work you’ve done thus far. It shows how far you’ve progressed as an artist. After you’ve set up your Instagram company profile and filled it in with all of the necessary business details, it’s time to make a solid first impression by writing your bio. Because Instagram only allows you 150 characters to express yourself, don’t waste them!
Explain what you specialize in and how you differ from other local businesses. Emojis, catchphrases, and inspirational hairdresser quotations may be used to personalize your bio. It’s also a good idea to list other excellent services your salon offers, such as teeth whitening, hair extensions, waxing, and nails, among others! Also, don’t forget about adding hashtags so it becomes more accessible for people to find your salon and book appointments.
Final Thoughts
There are a plethora of innovative methods to bring your hair salon to the attention of Instagram users. Social media is a great platform to reveal the right side of your firm. It allows you to show off the vulnerable, personal aspect of yourself – what makes you seem human. So, get snapping to show off the great work you do, come up with exciting and valuable captions, and share the behind-the-scenes on your Instagram stories.
Follow Trends on the most popular social media platforms today, such as Facebook, Instagram, LinkedIn, and YouTube, and incorporate salon marketing ideas into your company’s brand! You can also use social media channels to drive good client relationships, have recurring clients, and have exposure to potential clients.
