Putting up that tweet you just knew would be a hit for your target audience is one of the most humbling experiences as a marketer.
We’d want to think we’re capable of producing A+ social media content every day, but the truth is that we’re all human. We may hit a wall when it comes to generating material that is in line with our organization and objectives.
We’ve gathered some useful content to help you grow your accounts — whether you’re a novice or need a few ideas to get started.
Social Media Marketing Tips for Beginners
- Sync posts across all social media accounts
- Republish and update older posts
- Schedule posts for evenings
- Include hashtags to increase engagement
- Use visuals whenever possible
1. Sync posts across all social media accounts
Make sure your Twitter, Facebook, LinkedIn, Google+, and other social media accounts are in sync so your followers can see everything you’re sharing. You don’t want to bombard them with the same post multiple times.
Invest in software that can help you plan and schedule postings, monitor discussions, measure social media metrics, and keep an eye on all of your accounts.
If you don’t want to copy and paste the same text across multiple platforms, there are numerous applications available that will sync your posts among accounts. Keeping stuff synced ensures that you post on all of your platforms and introduces people with various accounts to your business.
2. Republish and update older posts
If you have a lot of out-of-date material, update and republish it with new SEO content. This approach has the ability to attract new readers while also taking less time than constantly creating fresh ideas.
This is a great place to start. Landing pages and blog posts are good examples of what you might want to include in your marketing campaign. The social media portion of your strategy should be focused on gaining interest and encouraging participation, so there’s no need to start from scratch.
3. Schedule posts for evenings
Don’t be scared of weekends, either. Scheduling content releases for nights allows for greater interaction that isn’t limited by time zone. That way, even if it’s 3 a.m. in your time zone, your tweet about your new app update reaches people all over the world.
This ensures that people all around the world can view new material during their working hours.
Avoid posting content that requires your team to interact when scheduling posts for evenings. For example, an Instagram photo that says “Comment below!” about anything at midnight might not be the greatest option.
4. Include hashtags to increase engagement
Hashtags are like a golden ticket to greater online exposure. Common tags such as #SocialMedia and #MarketingGoals are wonderful, but search for less-used ones like those used by bigger companies (such as Adobe’s #CreateYourStory), or community-based (#BrightonMA). Those will be the ones that an active audience is checking out.
Try utilizing existing hashtags, but don’t discount the value of your own branded hashtags, as Buffer did in the example above. This lets you to keep track of what your followers and customers have to say about your media presence and goods.
5. Use visuals whenever possible
It’s fine not to invest a lot of money in visual content if you’re just getting started with the social media game. However, whenever possible, include images, videos, or graphics in your tweets.
There are several free services, such as Canva, that may help you edit and generate content. GIFs are an excellent way to connect with a younger demographic. And never forget about the smartphone in your pocket; it’s capable of producing stunning photos that you can certainly utilize on social media.
If you’ve tried social media marketing before and feel confident expanding your horizons, these intermediate suggestions are for you. They’re designed to make it easier to produce consistent content across your platforms while also increasing clicks.
Intermediate Social Media Marketing Tips
- Post multiple times a day
- Incorporate your brand into your social strategy
- Engage audiences with interactive content
- Invest in more visual content
1. Post multiple times a day
You don’t have to publish every hour, but once to three times a day will keep your brand fresh in your audience’s mind. Don’t worry about coming up with hundreds of new content ideas; reposting user-generated material also counts.
If you’re searching for methods to improve your content marketing, consider including an infographic or eBook in that Facebook post. For more ideas like those, go here.
2. Incorporate your brand into your social strategy
Your brand should be your voice. Once you’ve created your brand, consider how to incorporate it into your social media marketing. This might imply including a company hashtag or highlighting the contributions of your employees.
Take a look at this branding from social media management firm Metter Media. From a quick scroll through their Instagram homepage, you may quickly see company colors, get a sense of who they represent, and learn about the people behind them.
3. Engage audiences with interactive content
There are many different methods to interact with your audience and give them more options for understanding your company’s content. Use engaging material to educate people about your goods or connect with them.
Consider how you can include your firm into the mix and develop strategies for enticing existing and potential clients. You may even inquire about what type of material they’d want to see on an Instagram story, as seen in this example:
This food blogger’s narrative begins to recap previous dishes, providing links to corresponding blog entries. To put it another way, suppose you want to increase the number of people who click on your old blog articles. You could ask your followers, “Which kind of article goes best with your coffee?” and provide two alternatives in subsequent sections of the tale.
4. Invest in more visual content
As you get more comfortable posting on social media, spend more time creating visual stuff. Retweets with images receive greater click and view counts than text-only postings on average.
Not only is visual content popular on Instagram, it’s also available on other social media sites such as Facebook and LinkedIn. On LinkedIn, post infographics about your industry; tweet a funny meme relating to your workplace culture; or upload a video on Facebook describing how cool your office is.
The final set of suggestions is for more experienced marketers. These ideas are for social media experts looking for a fresh approach or new options to liven up their feeds.
Advanced Social Media Marketing Tips
- Use new app updates to your advantage
- Invest in influencers to promote your product or service
- Diversify content on every social media platform
- Start promotions to build audience growth
- Create timely content that resonates with audiences
1. Use new app updates to your advantage
Have you already heard of TikTok or IGTV? If not, we recommend including these channels in your marketing strategy. After all, don’t you want to see what content may reach one billion phones?
New tools and app upgrades allow you to add variety to your brand and keep things exciting. Try taping a funny dance video on TikTok if you want to display your company’s sense of humor. If you want to share the podcast that you produce, upload it to IGTV instead.
2. Invest in influencers to promote your product or service
It’s been confirmed: youngsters listen to their celebrities. Four in 10 millennials trust the items promoted by their favorite influencers on social media, so when attempting to generate sales, investing in influencers might be a worth consideration.
If you have a younger audience, study industry influencers and pitch possible business connections. Alternatively, consider how prominent personalities are branding their material — you may be able to borrow some concepts into your plan.
3. Diversify content on every social media platform
You can manage your accounts like a pro. It’s time to make that information distinctive now. Keep your high-definition films for Facebook and meme postings for Twitter, for example.
Make sure that the material you’re diversifying relates back to your company’s mission and goals. There’s no need to put up a recipe for falafel on your marketing firm’s Instagram, but an infographic with the ‘recipe’ for a great caption would be an excellent example.
On October 24th, LinkedIn promoted a Facebook blog post on its official page. On the same day, LinkedIn pushed out a Twitter thread designed for aspiring filmmakers. Threads are a Twitter-only feature that allows you to split lengthy ideas into separate posts, while the Facebook update attracts more clicks from LinkedIn’s Facebook followers.
4. Start promotions to build audience growth
Promotions on social media are a great way to increase your following and engagement. Contests and giveaways are always popular, as are exclusive deals for social media followers.
Another way to promote your company is by running influencer campaigns. Partner with an influencer who has a similar audience to yours, and have them promote your product or service in exchange for a fee or free products.
Have you ever held a Twitter contest? Promoting your product or service for 10% off to a lucky winner who retweets is as simple as it gets. This enhances your reach and generates leads among the followers of your consumers.
5. Create timely content that resonates with audiences
The popularity of memes has resulted in the creation of timely material, which adds some levity to your channels and may explain the uses of your product in a fresh way. The use of seasons, as well as phases, is another option.
Is it snowing where you live? Make a photo of your company’s favorite snowy pastime and share it on Facebook to commemorate the season. Alternatively, #NationalSandwichDay is November 3rd, when Popeye’s reopens a long-standing fan favorite.
Is it too early to call this genius type of marketing “legendary?”
Even if you’re a seasoned social media marketer, keeping your material fresh may be tough. The pressure is on nowadays, when it appears like the trends change every second, and diving in can appear to be jumping down a rabbit hole.
These suggestions will keep you up to date on how to arrange your page, improve your material, and expand your target audience, but don’t stop there. For further inspiration, check out our ultimate guide on social media marketing.
