Most businesses are familiar with some of the most effective social media marketing tactics: Post high-quality material, measure your brand reputation, and interact with your audience.

Have you ever questioned whether there are any tactics your social media team may be missing?

In this post, we’ll look at a few ideas you may not have considered, as well as some evidence to back them up.

7 Effective Social Media Strategies

1. Leverage micro-influencers

According to a 2021 State of User-Generated Content study, most marketers (93%) believe that people’s content is trusted more than corporate material.

According to the study, 75 percent of marketers work with small to micro-influencers who have followers ranging from 500 to 25,000.

Why shouldn’t you target influencers with millions of followers? Aside from the issue of money, some businesses are concerned that as celebrities develop in popularity and have a larger following, their influence may be diminished—ironically enough.

Brands are increasingly collaborating with small, blue-checkless content creators who have a lot of interaction and real authority in their communities. Micro-influencers (10K to 100K followers) were regarded the most productive in 2018, according to an eMarketer poll.

User-generated content (UGC) will continue to be a successful lead and revenue source on social media. However, the shift toward smaller influencers may be the more efficient (and inexpensive) approach to raise brand recognition.

2. Stick to platform-specific content

With so many different platforms to utilize, it’s easy to become overwhelmed.

The key to maintaining a social media presence is consistency. In addition to the services mentioned previously, Facebook offers Pages Manager to help you manage your brand’s social media presence by allowing users to Like or Unlike updates and interact in other ways with your page.

It is a time-saver, but it may harm your brand in the long run. The rivalry between each social media platform has never been greater.

In February 2021, Instagram announced that Reels with the TikTok trademark in them would be disadvantaged.

When a user uploads a video to TikTok, the brand’s logo shows up. The company wants to encourage users to use its short-form software and stay on its network because TikTok is a direct competitor to Instagram Reels.

The use of different colors to distinguish one platform from another is significant.

In the same way, companies should have a unique approach for each platform in order to reach their target audiences.

3. Show the people behind your brand

In order to humanize your brand, you must give your audience a glimpse into the people who make up your company.

This can be done through video content, interviews with employees, or even pictures of the team in their natural environment.

In reality, the company’s social media postings are filled with photos of the CEO and her story. Tanjong discusses everything from new leathers she’s thinking about to fundraising difficulties in her posts.

What’s the purpose of the tale? Brands frequently underestimate the significance of transparency, as we’ve seen.

70 percent of customers feel more connected to a business when its CEO is active on social, according to a Sprout Social study from last year. They gave the following reasons:

• It feels like the brand is run by genuine people.
• Consumers are curious about the leadership team.
• Consumers perceive the CEO as someone who can offer significant insights into the company.

Tanjong has developed a devoted following by being transparent about everything, from her finances to her family’s health history. This openness has allowed Tanjong to create a brand loyal to her values and engage with her material frequently.

When you say transparency, marketers frequently think of data privacy and social responsibility. It’s also about corporate culture, workers, procedures, and everything else in between.

In a 2020 study by Havas, consumers indicated that they want companies to be more transparent and honest (58%), as well as their procedures and goods.

Transparency promotes trust and allows you to communicate directly with your audience. What’s not to like?

4. Focus on community, not promotion

It’s important to focus on building and nurturing your community, rather than constantly promoting your brand.

Your audience will appreciate the authenticity of your posts and be more likely to convert into customers.

Yes, social media does increase brand recognition. However, too often, organizations place their attention on the creation of content rather than community development.

Your focus should be on creating a community that is invested in your brand. This can be done through the use of hashtags, user-generated content, and contests.

Hashtags are a great way to develop a community around your brand. When used correctly, hashtags can help you connect with other users who are interested in the same topics as you are.

User-generated content is one of the best ways to show the human side of your brand. When users share photos or videos of them using your product, it helps you build trust with your audience.

Contests are a great way to engage your community and get them involved with your brand. By running contests, you can give your audience a chance to win prizes and show their support for your brand.

Takeaway: You’ll have an easier time getting your customers interested in your products or services if you get them invested in your brand.

5. Go live

Real-time live streaming allows companies to interact with their consumers in real time. Consumers frequently prefer it to other content platforms.

Live streaming is a great way to connect with your audience and create a more personal connection with them.

When you go live, you can answer questions from your audience, give them a tour of your office, or introduce them to the team members who work behind the scenes.

Live streaming is also a great way to showcase your products or services. You can show your audience how they work and how they can be used.

Other reasons to go live include:

• The potential to repurpose live material into additional pieces.
• The concepts you come up with are derived from interacting directly with your target audience.
• The confidence you may gain by revealing the faces of your company’s creators.

Takeaway: Live streaming is a great way to connect with your consumers and create a more personal connection with them. It’s also a great way to showcase your products or services.

6. Showcase customer stories

Customer stories are a great way to connect with your audience and show them the human side of your brand.

When you share customer stories, you’re not only showing your audience how your products or services have helped others, but you’re also giving them a glimpse into the lives of your customers.

This type of content is often relatable to your audience and can help them connect with your brand on a personal level.

Takeaway: Customer stories are a great way to connect with your audience and show them the human side of your brand. They’re also a great way to showcase how your products or services have helped others.

7. Use data visualizations

Data visualizations are a great way to show your audience the impact of your products or services.

When you use data visualizations, you can show your audience how your products or services have helped to improve their lives. You can also use them to show the impact that your brand has had on the world.

Conclusion

Creating quality content is essential for any business, but it’s especially important for brands that are using social media to increase brand recognition. By following the tips in this article, you can create content that your audience will appreciate and be more likely to convert into customers.

The beast that is social media isn’t going anywhere any time soon. Experimentation is not a bad thing; as it will help you better understand your audience and discover effective tactics.