Increasing numbers of financial advisors are embracing digital content marketing strategies to increase their online visibility and credibility and produce new contacts they can convert into revenue-producing clients.

One of their initial problems, which has a significant impact on their digital marketing success, is the amount of writing that is required. There’s no way to write content automatically. It will take a great deal of effort to fulfill Google’s standards for a continuous flow of original, high-quality material.

What writing are we talking about? Consider articles for your blog site, website content, social media postings, email drips, eBooks, newsletters, White Papers, and marketing materials.

What are some of the problems that can hinder your website’s visibility, trustworthiness, and traffic?

GOOGLE REQUIREMENTS FOR CONTENT MARKETING

Start by looking at Google’s content guidelines for postings on your blog site.

Let’s determine our objective for this material. You want the information to appear on Google’s first page for terms that your ideal kind of clients search for when looking for information and financial consultants online.

As a result, understanding Google’s criteria is critical before you begin creating material with the intention of improving your online presence in Google.

The first requirement is Google’s standards for original material. You can’t expect to rank on Google by stealing content from a library. That’s because Google has already seen the material, perhaps thousands of times.

Second, there is the need for consistency. If you want Google to recognize you as a specialist in your field, you must produce fresh material on a regular basis. This might be one new article per month or five in total, as long as it is continual.

The fourth requirement is readability. You need to make sure your material is readable enough that people actually read it. This makes sense. Why would Google give you SEO credit for content that no one reads? The objective of Google is to be the source of your excellent information and profit from advertising against it.

Last, but not least, are Google’s norms that demonstrate your mastery of the subject. Content marketing, for example, begins with pillar pages on your website that have been published. These pages inform Google about your area of expertise. Then you produce content for publication on your blog site and include a link to one of the pillar pages on your website.

The fourth is a little debatable, but Google prefers longer pieces — 750 to 1000 words or more. Many individuals may produce 300-word articles, but writing longer, higher-quality material and knowing it takes more expertise takes skill.

WHAT IS THE HIGHEST AND BEST USE OF YOUR TIME?

There’s a simple solution to this conundrum. The greatest use of your time is to focus on the activities that generate the most money for your company. These are just some of them:

• Talking to prospective clients
• Investing client assets
• Producing financial plans
• Meeting with current clients

It’s possible that the most valuable and impactful use of your time isn’t to write all of the various sorts of material you’ll need in order to have online exposure and promote your services to potential clients.

Even if you’re a good writer or enjoy writing, generating more money by attracting new clients and servicing existing ones is a lot easier.

If you agree with this notion, it’s a good idea to engage a digital marketing agency that specializes in working with companies within your field.

What are the benefits of working with a digital marketing firm? A digital marketing agency can help you maximize the exposure of your material on the Internet by optimizing it:

• Conduct keyword research
• Add relevant graphics 
• Write all original content

Outsourcing your content marketing plan will allow you to devote your time to what you do best – working with current and future customers.

DIGITAL MARKETING CONTENT

Most financial planners create content that is similar in nature and has several functions:

• Educate investors on financial topics(investment management, exchange traded funds, retirement planning, market research)
• Provide information about financial planning services, investment advisor (financial institution, financial professionals)
• Solve financial problems (investor pain points, financial goals, financial life)

The key to producing a successful digital marketing strategy is to conduct market research to study your potential clients’ financial requirements. What are the financial concerns and possible pain spots for investors who will retire soon? They’ve transferred their assets from a 401(k) to an IRA and begun their first financial advisor search.

The best content will be able to address these financial challenges in a way that allows you to appear credible and trustworthy as a certified financial planner who can help them speed up their move from work to retirement.

YOUR WEBSITE

As a financial expert, one of your main objectives in content marketing (blog articles) is to improve your online visibility as a financial professional in such a manner that it generates relevant traffic for your website and creates brand loyalty. Relevant traffic is the best sort(s) of consumers you want.

It’s a one-time chance for your website to convert these visitors into qualified prospects for your services and advice. uses email to promote your

So, which is more essential? Is it the material that brought them to your website or the material on your website that encourages visitors to share their information with you? The obvious response is both. Websites do not generate their own traffic; inbound marketing generates prospecting traffic for websites to convert into customers.

Your website is your most powerful sales tool when you tell your visitors what matters most to you. It’s a distribution mechanism for information about your business. It’s a chance to set yourself apart from the competition in terms of financial services on the Internet. It’s where future contacts come from.

Websites deliver the same categories of information:

• Who you are
• Who you cater to
• What you do
• Why select your firm
• Bios of investment advisors
• Resources & Insights
• eBooks on financial pain points
• Case studies

The key distinction is the material produced for each category of information.

The content that is ideal for your company should detail the aspects that distinguish it and how they benefit investors. Your website, for example, describes you as a financial fiduciary. What exactly does this imply and how does it benefit your customers?

BLOG ARTICLES

Attaching a blog to your website is critical because it will:

• Increase your visibility on the Internet
• Enhance your credibility
• Promote your brand
• Produce traffic for your website

Blogging, often known as content marketing, is the practice of creating new material that appears in major search engines. The financial topics are based on what kinds of information investors look for when they use specific keywords in Google.

Search engines thrive on new, unique material that answers important questions and solves financial problems. This is the basis of your search engine’s service, which allows it to profit from the value of your content.

As your blog/website gets more popular, you’ll find that there are a lot more people who know about you. The more articles you post, the more visible you are in the major search engines. The greater number of people who visit your blog/website as a result of ranking on page one for important keywords.

Integrate viral marketing techniques in your blog posts.

Viral marketing is the sharing of material on the Internet that gets passed around quickly from one person to another. The concept is similar to an epidemic, which spreads rapidly through a population.

There are two types of virality:

The first type of viral marketing refers to true virality, which occurs when the material is so compelling that it’s passed on without any prompting.

The second type is synthetic virality, which occurs when you use marketing techniques to encourage people to share your material.

You can use both types of virality to increase the popularity of your blog posts and get more website visitors.

What is the significance of a high position on Google’s first page? Only 9.5 percent of Google users go beyond page two. Eighty-one percent do not scroll beyond page two, and 10% do not move past page three. The greatest issue for content marketing is this. There is a lot of competition and little space available.

Another way to establish your brand is by blogging. What distinguishes your company from the competition when it comes to the same customers? What makes you unique? Blogging allows you to express your company’s ideas, mission, and business practices through the articles you produce.

Your blog articles are an excellent way to establish yourself as an authority on a certain financial topic. This expertise will entice investors to your website. This is a wonderful approach to promote since you already have the confidence of investors.

SOCIAL MEDIA POSTS

Use of social media is subject to regulations. It’s critical to understand what you can and cannot say on social media. Here are some pointers for staying in compliance.

A financial advisor may use Facebook, Twitter, LinkedIn, Instagram, or YouTube as one of many numerous social networking platforms. You’ll be able to select which platform is best for each audience after you’ve identified your target audiences.

Consistency and perseverance are required for creating distinctive material or utilizing curated content to publish or tweet on a daily or weekly basis. As a result, most financial advisors employ the services of a social media strategist. This might be done in-house by your company’s specialist, or it may be outsourced to a digital marketing firm.

EBOOKS

eBooks are an excellent method to promote your services. They help you establish yourself as an expert and may also advertise the services of your company. More significantly, access to eBooks might necessitate online registration, providing additional marketing possibilities for your business.

EBooks not only serve as a source of passive income but also have several marketing uses. It’s a freebie that’s built into your drip e-mail software or given out as part of a webinar’s free offer. Your creativity is the only limit to the number of marketing applications you can create.

You should think of eBooks as a vehicle for sharing information. In exchange for the investor’s contact information, you provide free content in the eBook. This is beneficial to both parties. The investor may obtain a free eBook on a subject they are interested in, while you gain their contact information so that you can follow up with them.

The greatest eBooks offer solutions to investors’ money problems by providing instruction and how-to guides. The best approach is for the instructions and lists to direct them back to you so that you may follow up on them.

MARKETING EMAILS

Drip emails are an excellent method to keep your name in the minds of your contacts and prospects. They may also be utilized for client marketing, especially if you have existing clients who may provide high-quality referrals.

As usual, the greatest drip emails will address financial issues. They may not be the best method to send out regular newsletters with generic financial information. Because most investors are already drowning in data, you’ll need a strategy that encourages them to read your emails and not cancel their subscriptions.

The subject line of your drip emails should be customized to improve open rates. People want you to attempt to connect with them on a personal level, rather than just sending them a mass email. Using different data points to segment your email list and crafting more thought-out emails are two excellent strategies.

WHITE PAPERS

A white paper is a post that appears in the Resources or Insights section of your website. Papers are an excellent method to demonstrate your expertise on vital financial topics and tactics.

If you add in-depth articles about these topics to your website, you’ll improve your credibility with the readers who read them. This may be all the encouragement they need to contact you.

The other material on your website, such as white papers, differs from it. They may be in-depth research papers that teach investors about your investing procedures and techniques.

The greatest white papers are comparable to the finest eBooks. They address financial issues that investors may have when visiting your website. It’s a known truth that investors will read material that solves their problems and nothing else, regardless of whether it’s relevant to them or their situations.

Conclusion

Online marketing varies from the traditional methods in a few key ways. You should target potential clients with laser precision, and you must also employ new strategies to reach them where they congregate online.

Digital marketing for financial advisors is essential to succeed in today’s industry. Creating a strategy that employs multiple channels will ensure that your company’s message is seen and heard by your target audience.