Can you grow your insurance sales through email marketing in 2022?

Email marketing is still a proven approach for lead creation for insurance agents despite its age as a marketing tool for insurance sales. Aside from this, it may be a cost-effective marketing solution that keeps you in touch with your prospects and customers, and it can also help you out considerably when it comes to insurance sales recommendations.

Compared with other insurance marketing methods like direct mail and phone calls, most customers still prefer to get insurance marketing emails.

You may miss out on a relatively low-cost approach to creating leads and obtaining referrals for your insurance firm if you don’t utilize email marketing as part of your insurance sales marketing plan.

According to the Direct Marketing Association, email marketing delivers a $38 return for each $1 invested. Compared with other major marketing methods, it is the most lucrative channel.

Insurance Email Marketing Tips

Whether you buy a program to send an email or simply make your insurance email marketing templates, you’ll discover some useful insurance email marketing advice in this part to assist you in improving your messaging and converting more prospects into clients, and getting more referrals for your insurance agency.

#1 Personal Over Generic

While it may appear to be a simple approach to reach out to your large pool of prospects and clients with a single email, this is one of the quickest ways to alienate people and get no return on investment from any email marketing campaigns for your insurance agency.

TIP: Organize your insurance email marketing database. Sure, it’ll take some time, but categorizing your database will pay off when you want to send out a certain message to a select group of prospects with an update or an offer.

People are smart, and even if you include their name at the beginning of your message, if it does not appeal or apply to them personally, they aren’t going to read any further.

Keep your messages targeted, personal, and relevant.

#2 Stay in Touch

Not keeping in touch with your email marketing list is one of the most common ways to lose important business.

We’re not talking about frequent or even daily updates, as they may have the opposite impact, but a bi-weekly or monthly communication can be beneficial.

It will also serve as a constant reminder to them that you are their insurance agent of choice should anything come up and they may require your assistance.

You can provide them with industry updates, such as Medicare changes that may impact them, information about any new goods or services you provide, sales discounts, new employees or company developments, press releases, and more.

TIP: You can also use email marketing to promote a variety of insurance services. Experiment with various types of insurance-related emails to see which ones work best for you. Avoid pushing products and avoid sending out only promotions.

People will be more inclined to deal with you if you approach this from a more helpful and informative email marketing channel rather than a sell, sell, sell strategy.

#3 Know your Audience

This holds true for all forms of marketing, and it always will. Data gathering is now massive in the technological era we are living in.

The key to successful insurance email marketing initiatives is to make sure you’re getting important insights that tell you who your target consumers are and offer you the data you need to fully understand your audience.

Here are a few examples of critical details you should have about your target consumers:

• Age
• Gender
• Occupation
• Lifestyle Interests
• Home Ownership Status
• Estimated Income
• Dependents

#4 Keep Your Lists Updated

You could have clients or prospects you are in touch with, but you do not know their email addresses.

Don’t be concerned; this isn’t something that has to be done manually; you may use an email append service to have these missing email addresses added to your insurance email marketing database in a matter of minutes.

Another advantage of utilizing an email append service is the verification and validation process that they will go through with prospects and clients.

This is critical for ensuring that your insurance email marketing templates are delivered to as many people as possible.

#5 Segmentation

While this may appear to be a time-consuming operation, segmenting your insurance email marketing list is critical.

Take it as a long-term investment since it will pay you dividends in the future.

Collecting information that will be useful in the future and knowing your audience is crucial to analyzing your database, sending out customized insurance email campaigns, and obtaining referrals from your email marketing efforts.

EXAMPLE: Find a way to add this information into your customer records if you know that your prospect lives in a certain area, has a family, is covered by an existing policy that will expire on a certain date, or has expressed an interest in a certain product in the past.

You can then quickly and easily eliminate these prospects at a later date to second a more customized and relevant message.

In Conclusion

Email marketing is one of the most effective and efficient methods of communication with your clients, prospects, and other important business connections.

It can be used to keep in touch regularly, provide valuable insights about your target customers, keep your lists updated, and segment your insurance email marketing list for more relevant and customized messages.

Keep these five tips in mind when you are planning your insurance email marketing campaigns. They will help you to be more successful in reaching and engaging your target consumers.