Regardless of how outstanding your salon is, you won't be able to attract the consumers you need unless people are aware that it exists. The most significant things you can do to increase your clientele are to stand out from all of the other salons in your region and be remembered.
Let's take a look at 15 different spa, hair salon marketing ideas to see which one might work best for you.
Did you know that more than 70 percent of people who are seeking for a service or a product will look online before going to the actual store? This indicates that your salon business must appear in search results. Using a phonebook isn't likely to get you new customers, but there are some other modern choices available. Here are some salon promotion ideas:
Google My Business – Being listed on Google My Business is essential for marketing your salon as a local business, since Google claims that 83 percent of all searches are done using it.
Yelp – Millennials are more likely to research your salon on Yelp before visiting, so being listed can save them time and trouble. Even a half-star boost over the salon across the street will increase foot traffic. This emphasizes the need of having a strong Yelp profile.
Facebook – This is another essential directory that you should have your business listed in so that local active Facebook users may find it.
Over seven in 10 customers trust online evaluations and recommendations just as much as if a friend gave them the suggestion. In fact, 92 percent of all consumers read reviews before selecting which firm to try, implying that a business with no reviews is worse than one with a few bad ones. This is especially true in the beauty industry.
Encourage your clients to submit online testimonials and utilize salon review management software like Broadly to keep track of and respond to all of their feedback in one location!
If you want to attract new clients, seek out other local firms that provide comparable services and combine offers to draw in more customers.
This is something you've seen with dinner plus a movie for $10, but it may also include a salon service paired with a massage business, med spa, or nail shop.
You may also collaborate with local companies to offer one another recommendations. That is, if the next-door dental practice has a client searching for salon services, they may tell them that if they utilize your salon, you will give them a discount.
You want to keep your clients coming back so you can offer loyalty cards that give them something extra for visiting you, so an example of a loyalty program might be as follows: the customer gets a stamp for their first four washes and cuts, and then they get the fifth one for free.
Everyone loves a good deal, so if you have a reason to promote something, make sure that you do! This will get new clients into the salon, and keep them coming back. Some of the promotions that you could consider are:
Make certain that your campaign is shared on all of the social networking platforms you have access to once you've gotten started. Facebook, Twitter, and Instagram can help you get the word out that your salon offers a fantastic deal.
Did you know that 20% of all Facebook users have made a purchase after seeing advertising on their newsfeed? Similar findings can be found with Google advertisements. These ads are generally aimed at people with particular hobbies who reside locally, so employing this marketing approach will make it much easier to find the target audience.
This is a type of salon marketing that will significantly assist your business. If someone comes to your website and searches for goods or services but does not buy anything the next time they visit Facebook or another blog with banner advertising, your salon will appear on their screen to direct them back to your website.
Running a contest in your salon and on social media sites is a fantastic method to attract new customers. You may provide the winner of the competition an all-out spa day that pampers them, especially if they net you more than a few new clients. Of course, you don't have to give away a spa day as the prize; for example, you could give them a gift certificate for their next visit.
When you have an appointment, spend a moment gathering your customers' emails so that you may send Email notifications on a few occasions each month to let them know what's new in the salon.
You may include special offers, as well as anything else you want them to be aware of. You may also send personalized appointment reminders for a more personal touch.
Holiday specials always catch the attention of a possible customer. On Mother's Day, give moms a little something extra, have a Christmas discount, or even include some goodies to bring in the New Year.
Don't overlook to include weddings and prom in your calendar. They are not considered holidays, but they are important events that you may utilize to make your customers feel special on their big day.
Another option is to promote a product such as wash, cut, and style for a free manicure; this will attract teenagers before prom.
Gift certificates are a great way to attract new clients, especially around the holidays. You can even offer a special for gift certificate purchases that give the client a free $10 gift card with every $100 gift certificate purchase. When their friend comes back to use the gift card, there is a good chance that they will return as well.
Holding parties or other salon activities is a fantastic method to let the community know about your salon's distinctiveness. Make sure to inform people on social media platforms and add plenty of photos and tags to your tweets. If you don't have anything planned for a party, organize a fundraiser, potential clients in the area would notice.
If you have an unusual hairstyle that is attracting attention, you may offer them the same style and provide them your business card to let them know. If you don't have a business card on you, you might miss out on a new client because of it, so make sure to carry at least one with you at all times.
There are a lot of salon marketing strategies, but these are some of the most effective for hair salons and spas. Try out a few and see which work best for you and your salon.
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