Have you just established a dental practice? Are you ready to begin your digital marketing campaign and start gathering new leads? It turns out that promoting dentistry via the internet is not all that different from other kinds of online marketing.
It entails researching local potential clients, comprehending their demands and needs, performing search engine optimization (SEO), and contacting customers swiftly and efficiently. However, there are a few things to remember about dental clinic digital marketing. That's what we'll be discussing today.
Digital Marketing for Dentists: 7 Strategies for Success
Here are seven crucial tactics for dentists using internet marketing. We'll look at things like local SEO, business directories, the differences between organic and sponsored social media traffic, and the value of pay-per-click or PPC advertising. Finally, we'll take a look at one of the oldest yet still effective techniques in the digital marketing trade: email marketing.
1. Local SEO
Local SEO is the practice of optimizing your dental website and online advertisements to appeal to local potential patients. The backbone of digital marketing for dentist offices is local SEO. People prefer to go to healthcare providers who are close by, after all. This isn't meant to suggest that all dental clinics operate in the same way. You undoubtedly provide certain treatments, or use specific tools and platforms that other clinics don't have access too.
Remember, the majority of potential clients are unaware of the specifics of each dental treatment or technique. They don't care if you're a world authority on root canal surgery or if one high-tech sterilization approach differs from another. Instead, most clients prefer to deal locally with a friendly neighborhood dentist who will take care of them and their family.
In your digital marketing, emphasize this intangible local aspect. People will come to trust you if you brand yourself as a kind, hometown dental office.
2. Business Directories, Listings, and Maps
This is in regards to local SEO. Make sure your clinic appears in online business directories and mapping services such as Google Maps. The majority of smartphone users use Google Maps on a regular basis. However, there are many free online business directories available. Check out the following resources to improve your clinic's local appeal:
Apple Maps Connect
Google My Business
CitySquares
Citysearch
…and many more.
You may also include a dynamic, automatically updated Google Map directly into your dental practice's website.
3. Organic Social Media
In digital marketing jargon, "organic" implies "free." Organic social media marketing encompasses all of the free features offered by media platforms such as Facebook, Twitter, LinkedIn, and so on. Developing a company Facebook page, posting status updates or photos on a regular basis are examples of organic social media marketing.
With more individuals than ever before using Facebook to look up a company's hours of operation or current services, ignoring social media is tantamount to leaving a large portion of free digital advertising on the table. Your Facebook business page also includes your address and contact information, making it critical for you to list your clinic locally (see point 2 above).
Furthermore, organic social media is critical for online word-of-mouth marketing. According to a recent study, 88 percent of customers read online reviews before visiting a business in person. With a Facebook page with a few positive client testimonials, your clinic will appear professional and reliable. But if you don't have this, you'll be seen as untrustworthy. What does it say if every local dentist except one has excellent client feedback?
Make Facebook and LinkedIn accounts before you start your dental practice website! Grab a Twitter handle. Invite your friends and relatives to follow your dental clinic on social media. Start small, then expand cautiously.
4. Paid Social Media
Paid social media marketing is essential for every company in this digital age. People spend far more time on Facebook and Twitter than they ever have before. To reach them, you'll need paid social media advertising. On Facebook, Instagram, YouTube, Twitter, LinkedIn, and other social media sites, advertisements may be purchased. Short-form advertisements are prevalent on Twitter (see below), whereas Instagram specializes in display ads (see below). Both Facebook and LinkedIn do it all.
PPC advertising are generally the most cost-effective type of social media advertising for a small- or medium-sized dental practice. Point 6 contains more information.
5. Display Advertising
A visual ad is an advertisement that appears in the form of a picture.
The purpose of display advertising is to entice visitors to take a specific action, such as purchasing your product or service. They typically include an eye-catching photo, a brief catchphrase, and a call-to-action. The business's logo is generally found towards the top or bottom of the page. Here's an example of one of our display advertisements: As far as dental clinic digital marketing goes, display ads are an excellent way to show off some nice photos of your team. After all, one of the major goals for digital marketing for dentistry clinics is to gain confidence in potential patients. Patients will trust you if they see your staff, office, and genuine sense of professionalism and compassion.
A thousand words may not be enough to adequately describe a photograph. The majority of digital advertising services enable for display advertisements. Take a look at Google Ads, for example. You have the option of posting them as photos on your social media accounts at any time.
6. PPC Advertising
PPC advertising, also known as pay-per-click or pay-per-impression advertising, are a fantastic and highly cost-effective method to acquire new leads. The most common kinds of advertisements are charged based on how many people see the ad. You spend by impressions whether you advertise in print, on television, or online. PPC ads, on the other hand, charge for clicks—how many times actual users have clicked on your ad.
This has 2 great benefits:
You pay for results. There are generally no minimum charges, and you may spend as much or as little money on your PPC ads as you desire. If your advertisement doesn't take off, you risk very little.
Free publicity. You can get hundreds of clicks for free if you purchase impressions! Your dental practice will receive some excellent free exposure on social media sites.
PPC advertising is available on most social media sites. For more information on PPC advertising, see this article.
7. Email Marketing and Marketing Automation
Email marketing is a tried-and-true digital advertising approach. Even with all of the whiz-bang online advertising services and cutting-edge analytics applications available, emails are still a fantastic method for promoting dental clinics online.
Before sending patients emails, first obtain their permission. After arranging a meeting, ask them to subscribe to your newsletter. Offer low-cost incentives such as special offers or a free PDF to entice people to sign up for your newsletter.
After all, a dental clinic is based on the trust patients give it. People may be less trusting if you're too pushy or annoying in email marketing.
Second, personalize your emails as much as possible. Keep them short and interesting, and don't use words like "free" or "save." Even if they don't get caught in spam folders, most people despise those types of marketing emails.
You may also use services like Mailchimp and ActiveCampaign to automate your email marketing. These services will help you build and manage email lists while also providing free templates to make your dental marketing emails appear more professional!
Conclusion
As you can see, developing a successful digital marketing strategy for dental clinics isn't difficult. However, it must be done with accuracy. If you're still on the fence or don't have the time to dedicate to marketing, consider hiring a dental PPC advertising agency! We offer a comprehensive range of digital marketing services at Practice Tech Solutions Dental Marketing Agency.
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