Sales teams in India’s BFSI sector face prospecting bottlenecks. Automation can help by streamlining lead generation, improving productivity, and increasing conversion rates.
Your email mailing list is progressing nicely. You've created an excellent funnel, and people are subscribing by navigating through it and clicking the subscribe button. You've got a solid social media presence, and your blog is gaining backlinks. So you've mastered the art of marketing?
Sure, but there's more. The problem is that content marketing, social media marketing, and SEO are all designed to attract visitors to your website and keep them coming back. They're there to assist you in developing a large mailing list and turning leads into hot leads, which can then be converted into consumers.
But what happens once you have it? After they've clicked subscribe and are ready to start receiving your email marketing updates, what happens? Here's a brief overview of how drip email marketing engages your consumers.
Drip email marketing is a kind of automated email marketing strategy that enables you to establish a series of pre-written, automated emails delivered as soon as a consumer or potential client performs any one of several actions.
The following are a few of the terms you might have heard used to describe it: automated email, autoresponders, marketing automation, or lifecycle emails. To summarize, all of these are essentially the same thing: emails sent out according to a plan based on what your subscriber does.
A drip marketing campaign is a sequence of simple, automated actions, such as:
Any one of a predetermined number of trigger events activates your customer or subscriber. For example, subscribing to your newsletter, requesting more information about a certain product, service, or event like a webinar, or purchasing a specific product or service are all examples of trigger events.
Then, after your automated email setup has been completed, it sends a series of pre-written, scheduled drip emails that each perform a distinct action. A welcome email, for example, might include a link to download a video or ebook (or even both), as well as a follow-up to see whether they liked the video and read the book, followed by a final email inviting them to sign up for a consultation.
You may want to terminate an email drip campaign after it has completed its cycle, or you could urge people to sign up for the next one. If you wish for the latter, you will goad them into doing so.
You may use drip marketing campaigns for a variety of purposes, such as:
The use of autoresponders in your marketing funnel might help direct interested and engaged potential consumers into the sales process.
When it comes to existing customers, you want to develop a rapport. This may be done by sending targeted and personalized messages in drip email marketing campaigns that each fulfill a role in maintaining and developing your client relationship.
You may use a drip-email campaign to nudge consumers to buy more of your product or service if they acquire it as a one-off.
It's always a good idea to understand what your customers think of the product or service you provided them. This form of email marketing may assist you in obtaining that valuable feedback.
There are several more reasons you might utilize automatically generated email drip campaigns, which would vary depending on your industry and goal. A successful drip campaign would ensure to always mix personal follow-up with auto-response so that clients don't feel like they're being shunted in one direction.
Sales teams in India’s BFSI sector face prospecting bottlenecks. Automation can help by streamlining lead generation, improving productivity, and increasing conversion rates.
Chapter 16 Objections, reflex responses, and brush-offs—also known as RBOs—are an inevitable part of the sales process. Every salesperson encounters them, whether during cold calls, follow-ups, or prospecting. But as Jeb Blount explains in Chapter 16 of Fanatical Prospecting, these initial rejections should not be viewed as roadblocks. Instead, they are opportunities to build trust, […]
Chapter 15 In today's world, where emails and social media messages dominate the communication landscape, the power of the telephone remains unmatched when it comes to sales prospecting. In Chapter 15 of Fanatical Prospecting, Jeb Blount delves deep into the art of telephone prospecting, emphasizing that, when used effectively, the phone is one of your […]
Chapter 14 In the world of sales, the message you send can make or break your chance at connecting with a prospect. Chapter 14 of Fanatical Prospecting by Jeb Blount emphasizes how crucial it is to craft clear, concise, and compelling messages that stand out in a sea of emails and phone calls. Your prospecting […]
In India, trust lies at the heart of every major financial decision. Whether it is purchasing a new home, choosing a bank, or securing a future through insurance, Indians historically rely on word-of-mouth recommendations, personal connections, and reputations built over time. In the digital age, these dynamics have shifted significantly. More consumers are taking their […]
In the digital era of 2025, content marketing has become more than just a buzzword – it’s a mission-critical strategy for businesses of all kinds, including insurance. Consumers today live online, seeking information and advice at their fingertips. For insurance agents in India, this shift means traditional sales tactics alone are no longer enough. They […]