Lo-Fi Social Media Content Marketing for Small Businesses

September 30, 2021
Allen Joseph

When it comes to marketing your business, a commonly given piece of advice is to be authentic. So, what's more genuine than low-fi material shot on your phone and uploaded straight to social media platforms without any expensive gear or a big budget? Nothing, for the majority of customers.

Lo-fi content, also known as low-fidelity, is made up of video that has been shot on a phone or other device, is behind the scenes, or is filmed on the move, so it doesn't have to be produced at such a high level. It's more DIY and easier to put out more frequently than a big campaign which is time-consuming and costs more.

Startups create engaging content to enhance their consumer relationships. Creating high-fidelity content, as previously said, is time-consuming, whereas if you create entertaining content that is low-fidelity in relatable yet surprising ways, it can be uploaded right after it's done and help you deepen consumer relationships.

Furthermore, low-fidelity content increases the company's credibility, lowers expenses for businesses, and fosters consumer interactions. Potential consumers can see themselves using your service or product after seeing you turn down the common high-budget, high-tech content, so they may be more inclined to discover more.

So, how can you achieve this?

Make Your Phone Your Cameraman For Your Lo-fi Content

It's incredible what a smartphone can accomplish these days. There are several ways to film low-fi content when there is no expensive equipment or crew to help.

You can create your own lo-fi videos in a distracted manner, so it feels very much like behind the scenes stories or like you caught someone in the middle of everyday activity. Create exciting videos of yourself in your workspace with no regard for how it will look when you upload it to social media. Simply pick up your smartphone and start filming a lo-fi video when you have an idea or when inspiration strikes.

Feature Common People

As much as we enjoy seeing which celebrity is featured in the newest ad campaign for a company, the fact is that customers would rather see someone just like them.

So consider featuring common people in your low-fi content. It fosters relationships between your small business or startup and its target audience, humanizes your organization, and is as genuine as it gets.

Keeping It Simple

What is most important, especially when it comes to producing content that has been shot with a phone? Keep it simple. It's enough to drive you crazy to think about attempting to capture something high-budget with a full cast and crew, so reduce the complexity by keeping your content simple.

There is no need to go overboard and try putting together a "film" when you want people to see the person behind the brand.

You may include things like a day in the life, tutorials, Q & A sessions, and even customers' user generated content.

Mix It Up

When you're shooting content for your company, don't be afraid to mix it up. Sticking with one type of video can get dull. Instead, try including multiple types of low-fi content, such as short clips or tutorials mixed in with Facebook Lives or Instagram Stories updates. This keeps viewers on their toes and prevents the feeling that they may be watching anything you post at any given time.

Cover Events Near You

Don't forget, when your company tries to portray itself as being relatable and down-to-earth, it's important to realize that many are interested in local events. So delve into what's going on in your area because there is no way to guarantee that people will sit and watch a Facebook Live from your business if their newsfeed is already flooded with posts about whatever is going on.

Be Unafraid of Imperfection

The public is wary of perfection. They want to see how your companies' products or services look in real life before deciding. They want to know how it looks in a candid light, how it appears through a camera phone lens, and how someone like them would use it. So don't shy away from showing your customers what you're working on.

In an era where everyone is looking for authenticity, you must engage with your audience regularly to keep them around. Low-fi content is one of the best ways to do this, and there are many more options out there if you're still not satisfied with what you see.

Low-fi content provides the opportunity for companies to present themselves as less commercialized than those high-budget, high-tech ads and films. It allows your company to be more relatable and establish a relationship between your small business and its target audience.

Loved What You Read? Stay Inspired!

Don’t miss out on exclusive insights, tips, and updates. Sign up now and be the first to explore fresh ideas!

Recent Posts

Stop Chasing Everyone: How to Identify & Attract the Prospects Who Actually Buy

Chapter 6 “Selling to the wrong people wastes time. Success starts with finding the right prospects.” — Sell It Like a Mango, Donald C. Kelly You can have the slickest pitch and the best‑priced product on the planet, but if you’re talking to people who don’t need what you sell, you’re stuck on a treadmill: […]

Read More
The Power of Showing Up: How Relentless Consistency Fuels Sales Success

Chapter 5 You nailed the demo, sent a killer proposal—and then disappeared for a week. Sound familiar? In Chapter 5 of Sell It Like a Mango, Donald C. Kelly explains why that vanishing act quietly kills more deals than any pricing objection ever could. Success, he insists, goes to the professional who shows up today, […]

Read More
“Not Now” Isn’t “Never”: Turning Rejection into Future Revenue

Chapter 4 Ask any top seller about their most humbling moments and you’ll hear a chorus of polite—and sometimes not‑so‑polite—“no thanks.” In Chapter 4 of Sell It Like a Mango, Donald C. Kelly reframes those stinging moments as stepping‑stones. Rejection, he insists, is rarely the end of a deal; more often, it’s an invitation to […]

Read More
Selling with Soul: Discovering the “Why” Behind Every Call

Chapter 3 Your alarm pings at 6 a.m. You brew the coffee, open the CRM, and brace yourself for a fresh round of dials. But there’s a question humming beneath the surface of every task: Why are you doing this? In Chapter 3 of Sell It Like a Mango, Donald C. Kelly argues that purpose […]

Read More
Serve First, Sell Second: Rewriting the Rules of Sales

Chapter 2 In Chapter 2 of Sell It Like a Mango, Donald C. Kelly turns the classic sales stereotype on its head. Selling, he argues, isn’t a slick game of persuasion—it’s an act of service. When you approach every conversation as a chance to solve problems and create value, quotas follow naturally. Below is a practical deep‑dive into this “service‑first” philosophy and […]

Read More
From Street Stalls to Boardrooms: 5 Timeless Sales Lessons I Learned on the Streets of Jamaica

Chapter 1 How a childhood of mango hustles became a masterclass in modern selling— and how you can tap the same island‑forged mindset to land (and keep) your dream customers. A Morning in Kingston, a Lifetime of Insight Picture this: sunrise over Kingston Harbour, reggae drifting from a battered radio, and a cloud of ripe‑fruit […]

Read More
Copyright © 2025 Amplispot
home cog envelope graduation-hat camera-video bookmark user users phone-handset screen smartphone chart-bars diamond leaf hourglass linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram Skip to content