We understand how tough it is to develop engaging material to post on each digital marketing platform. But on the other hand, you don’t want to over-advertise your classes, but at the same time, you must engage your audience to bring them closer.

It’s a fine line for finding the right balance of promotional and non-promotional material may be difficult. In this post, I’ve compiled a list of content creation ideas so that you won’t have to worry about being stuck again.

However, before we get into the list, let’s go through a few yoga teacher marketing fundamentals so you know how to make the most of the following suggestions.

Why Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable content to attract prospective customers. An online video is a form of content marketing that promotes your brand via existing social media platforms, including YouTube and Facebook.

Instead of promoting your items or services, you’re offering valuable information to retain a clearly defined audience to drive profitable customer action and help prospective customers address their problems. Leading businesses employ content marketing to promote their brands. Now the next part is content marketing strategies:

Don’t Sell: Instead, Educate and Entertain

Most individuals nowadays do their best to avoid traditional advertising. The only way to be relevant is to provide content that catches people’s interest. In the world of business, this is referred to as “Content Marketing.”

Many of the material you find online is manufactured to get your attention, gain your trust, create a fan, and eventually entice you to buy. However, when done correctly, the potential customer doesn’t feel like they are being marketed to or forced into buying – instead, they become a fan and naturally desire to make a purchase when the time comes.

You may be following a famous musician on Instagram or Twitter. You like seeing what they do, so you eventually get their music or gear.

Make Use of Different Content Types

You’ll need various content types to succeed with your social media marketing efforts. This allows you to appeal to different audiences depending on how they absorb and engage with certain information.

Some people enjoy watching videos, others prefer looking at photographs, some like listening to the audio, and others want to read. It’s OK to repeat certain material parts repeatedly, but you should try to vary your approach.

Pro tip:

You could also go to the content marketing institute for access to a few of the best content marketing online education, print, and events available today.

Find a Balance in Your Messaging

Sharing promotional material, such as information on your coming classes or workshops, might make viewers bored with you or your company over time. In addition, it gives the impression that you only care about making money.

Instead, the majority of your material should be instructive or amusing in some manner. Then, if it feels correct, include a promotional article now and then to keep your readers hooked. As a result, they will continue to be interested since you don’t appear to be putting out too much effort.

Post at the Right Frequency and Timing

• Whether you’re using Facebook, Instagram, or Twitter, the frequency of your posts should be adjusted depending on the platform and your target audience.
• At the lowest setting, aim for Facebook and Instagram posts on Twitter at least once a day and twice a day.
• Don’t try to do it all manually. Use a scheduling tool like Workflowy to help you save time and discover the best posting schedule.

Let’s get down to business and start laying out the list of article topics.

Content Ideas:

Images

The most popular material on social networking is images, including photographs and graphics. They receive the most “Likes” and are more likely to be re-shared than any other type of content. This is because they may be readily comprehended. 

Photos/Pictures

You may use photographs to help your students, as well as yourself and your classes (or the ones you teach), stay on their minds. Now, you have to figure out how to utilize those photos and create fresh picture material. Here are some photo suggestions for use on your social media accounts.

• “Week’s pose”
• Daily Asanas for Stress Relief
• Asanas that aid sleep includes corpse pose, locust pose, spider pose, and headstand.
• Asanas that help with weight loss
• Events held at your studio
• Where you practice yoga in your home
• You are having lunch with your fellow yoga instructors
• You are helping your students
• Your students and instructors
• Your yoga studio’s hours
• Your yoga studio: indoor and outdoor
• You are teaching a class
• when you first started to practice yoga

Graphics

Photos are amazing, but they aren’t the only type of photo you can utilize. If you have the time to use more difficult tools such as Canva (for PCs and iPads) and Word Swag (for phones and tablets), you can edit photos or create content(images).

Another option is to draw something and snap a picture of the paper. 

Here are a few ideas to get you started:

• A step-by-step guide to getting into a particular yoga posture.
• A yoga exercise set for your audience to follow.
• Graphics that contain facts about yoga that people might not know about.
• Funny quotes or even cartoons that your audience would relate to.
• Inspirational quotes related to yoga.

Image Orientation

• Landscape/horizontal images look fantastic on social networks like Facebook and Twitter.
• Pinterest and Tumblr, for example, prefer landscape/vertical images.
• Square photos will work on all social networks and are best suited for Instagram.

Text Content Ideas

Some people are more interested in talking than reading. With these individuals, text material may be ideal for stimulating interaction. Here are several different concepts to get you started.

Discussion Starters

After you’ve amassed a few followers, ask them questions to spark discussion. For instance:

• How long have they been practicing yoga?
• What were their life was like before they began practicing yoga.
• How yoga may help them lose weight
• What do they think about the most significant sports clothing?
• What difficulties do they encounter while attempting yoga?
• What are their concerns or worries when they walk into a yoga studio for the first time?
• What is the most challenging position for them to get into?

It would help if you were wary of negative individuals or trolls while on the platform. But, on the other hand, if things go well, your students may have a lot of fun interacting with one another, and they’ll use this as an opportunity to build relationships among themselves. Just be careful that you don’t encounter haters or trolls.

You may also block or delete their remarks on various platforms, depending on your preferences and the current mood of the conversation. Don’t worry about this; the first step is to get some activity going and grow your following.

Q&A

Make it clear that you enjoy both online and in-person answers. Then, when your audience sees you engage with people by assisting or educating them for no charge, they will have greater confidence in you.

Don’t be concerned if you find that you can’t keep up at any time — you may scale back. It’s more probable that your most significant barrier initially will be gaining people’s attention and asking you questions, particularly for new instructors.

Blogging

Blogging may be an excellent fit for you if you enjoy writing. Sharing shorter pieces on Facebook, Instagram, and Tumblr might work well. 

• Include material that demonstrates how one of your pupils — perhaps even an interview with them.
• Explain to clients that you are eager to assist them in addressing their specific issues, such as how yoga can help them lose weight, or even stiff individuals may still participate.
• This document is for those new to yoga who have no idea what to expect on their first visit to your studio.
• Tell us about an accomplishment or an incident that has touched your life or one of your pupils.
• Provide a list of websites you think will be helpful to students who want to learn more about yoga.

Ask For Stories

You can assist create a sense of community by sharing the stories of other teachers and pupils. Request that others submit any one or more of the following items.

• An uplifting narrative about how yoga has affected their lives.
• Describe how yoga helped them overcome health problems.
• How long have they been practicing yoga, and how does it fit into their daily routine?
• What are the primary factors that led them to choose yoga as a profession?

Video Content Marketing Ideas

Videos are viral, just like pictures. Video is ideal for entertainment, how-to lessons, and providing tutorials. You don’t need to hire a movie studio — pick the options that work best for you. Some video content suggestions include:

• Asanas help with weight loss.
• A video tour of your studio.
• Common mistakes people make in their practice.
• Events are held at your studio.
• Gift bag ideas for yoga lovers.
• Interview and question your students and get them to share their experiences with yoga.
• Benefits of doing yoga.
• Pose tutorials for various levels of difficulty.
• “30-Day Yoga Challenge.”

Link Content Ideas

Your audience will occasionally want to see something other than your material. Most people are concerned that providing content that isn’t their own will redirect visitors away from their business, which is not the case at all! Sharing different material on social media keeps your social networking accounts fresh and allows you to be seen as a source for anything yoga-related.

You may be regarded as a thought leader if you include your thoughts in addition to the links. You can go even further and be seen as a thought leader if you provide additional commentary alongside the links. Here are some unique link content options for you to share with your audience.

• You may only submit content relevant to the topic of Yoga Wear.
• Yoga-related material from a blog post or news sources
• Videos about yoga: classes, pose instructions, and even documentaries are available.
• Retreats and events for yoga

Promotional Content

If all you ever do is entertain or educate others, your brand will grow, but you won’t convert any of it to real business. So, even though non-promotional material is vital, add in your commercial content from time to time.

If you’ve been doing a good job, others will be grateful for the opportunity to progress your relationship.

What You May Offer:

• Classes — both your daily ones and any creative yoga classes as well.
• One-on-One Sessions — for students with the budget who want personalized attention.
• Online Instruction — maybe you teach via Zoom and Google Meet platforms.
• Retreats — organize your own (hard) or tie-up with an existing one and take a cut (more manageable).

Coupon Ideas:

• First session free
• Bring a friend, get a free yoga class
• limited period discounts

Time to Get to Work!

I hope you found the content marketing examples above helpful. Now it’s time to put your knowledge into action. The content marketing world is more competitive than before, so you really need to step up your game in order to stay in the race. Make your social media accounts and content marketing efforts as individual as possible. Social media and blogging are all about developing trust and connections in today’s yoga business, according to the big names in the sector.

They understand that time, hard work, and regular content creation will lead to sales and tremendous academic success for their students. It’s a win-win situation that benefits everyone. See for yourself which content marketing strategy works for you and implement it to see results.