Gym owners, personal trainers, and fitness professionals may now use the power of fitness email marketing to teach and engage with potential and current customers in a more effective way than ever before!

Email marketing, on the other hand, has tangible advantages if you incorporate it into your whole marketing plan. For most people, social media is the go-to strategy for the fitness sector, but email marketing offers real benefits too if you integrate it into your overall approach.

In this blog post, we’ll look at:

• The advantages of email marketing for fitness
• How to implement an email marketing strategy

So let’s get started by seeing how email marketing can benefit fitness businesses.

Why Is Email Marketing Important For Fitness Businesses?

Fitness-related e-mail marketing is essential for the success of any business and individual in the sector. The fitness industry necessitates strong customer connections because specialists rely on them for their success.

Implementing email marketing as part of your whole digital marketing plan may help you achieve the following:

• nurture your target audience: Email marketing campaigns are an excellent approach to teach individuals how to achieve their fitness objectives.
• retain more customers: The success of your fitness company depends not just on obtaining new clients but also on retaining current ones. Sharing the newest membership information and marketing specialized workout routines will most likely keep your consumers satisfied.
• build trust: Consumers seem to enjoy getting customized marketing from email, making it a highly personalized method of communication that consumers themselves appear to prefer. Sending professional-looking emails will help your brand grow in popularity.

Furthermore, compared to PPC advertisements for example, email marketing is a cost-effective method of engaging with your audience. It’s also simple to manage, when compared to PPC campaigns. All you need is a user-friendly tool and some imagination!

But enough of that. The following is a complete guide on how to develop an email marketing plan for your fitness business!

How To Create An Effective Email Marketing Strategy For Your Fitness Business

Here’s everything you need to get started with your fitness email marketing campaign:

1. Set Your Fitness Email Marketing Goals

The first step in your email marketing plan is to set clear objectives for what you want to achieve.

Some of the goals you may aim to achieve with your fitness email marketing campaign include:

• Acquiring new consumers
• Promoting your fitness studio/programs/diets etc.
• Increasing brand recognition
• Educating individuals on different training modalities (e.g personal training, group training, etc.)

Determine what you want and need to accomplish, as well as your objectives. This will assist you in determining the sort of emails you’ll send later on.

2. Select A Trustworthy Email Marketing Service

To get started with fitness email marketing, you’ll need an email marketing software that can generate, automate, and send your emails to the people you wish to reach out to.

You’ll also need an online form builder tool to collect the email addresses of your website’s visitors. Fortunately, some of the best email marketing providers in the industry provide form-building features, so you may essentially combine two tasks into one!

Because there are so many alternatives available, identifying the one that best fits your needs may be difficult.

Here’s what you should be searching for:

• user-friendly email newsletter builder: If you don’t have technical skills, or if you’re looking to create more creative campaigns, a drag-and-drop editor makes it simple. Use countdown timers, GIFs, and dynamic content to amaze your audience!
• responsive email templates: Using ESP’s pre-made email newsletter templates will save time and effort.
• segmentation and personalization options: While you can target all your subscribers with a single email, segmenting them into smaller groups to target them more effectively and send tailored emails that improve their client experience is a great way to increase response rates.
• landing pages and subscription forms: With these marketing solutions, you can increase the number of new subscribers and promote your services more effectively.
• marketing automation: How can you use automation to boost productivity and efficiency?

3. Build Your Fitness Email List

The next stage in your email marketing campaign for your fitness company is to increase the number of subscribers you can inspire and convert into devoted followers. Placing an opt-in form on your website is the greatest method to obtain contact information from your visitors. Opt-in forms may be found in a variety of shapes and sizes, including pop-ups and floating bars. All of them have the same goal: to attract new members to your mailing list. But there’s a catch! You must provide an excellent incentive that will be hard for your visitors to resist!

Users can immediately see the advantage (how to get in shape), while the gender segmentation means that businesses may provide customized email experiences to customers.

For fitness companies, here are some excellent incentives for your consumers to appreciate:

• First month of a new gym membership is free.
• As are downloadable diet plans, training schedules, PDF workout plans, and other resources.
• Related videos on how to execute workouts correctly access to special offers, online training seminars, and unique occasions.

You may also increase your email list in clever ways. If you have a physical location, for example, you might use an iPad to get your consumers to offer their email addresses. This is a great method for keeping clients since it promotes brand loyalty.

4. Segment Your Audience

Segmentation is where the true power of email marketing lies since it allows you to send tailored messages to the right people. Furthermore, creating customer groups will help you provide personalized content that will resonate with your customers.

The most popular segments are based on demographics, geography, tastes, and objectives. Your segmentation might include anything like this:

• New subscribers: It’s all about the welcome email. If you send one to your newest members, it’ll help them get acquainted with your brand and trust you more.
• VIPs: You might be able to sell more by identifying who reads your emails frequently or takes advantage of your offers.
• Gym enthusiasts: Affiliates who have expressed a strong interest in fitness or frequent gym goers.
• Preferences: You may further segment your subscribers based on the options they select when they join up.

Segmenting your target audience offers a number of advantages for any fitness company. The first and most important advantage is that you may give distinct messages to each segment and offer answers to their problems. You may also do the following:

• You can also send out blast emails to gain a competitive advantage over other comparable businesses that are sending email campaigns.
• Create an effective email campaign to convert subscribers into brand loyalists.

When you’re ready to automate your email campaigns and apply personalization, it’ll be easy to use the customer groups you’ve created. As a result, it’s a good idea to attempt to gather all necessary details about your audience through your signup forms.

5. Plan Your Fitness Email Marketing Campaigns

Now that you’ve started developing your list and segmenting your audience, it’s time to get to work on your fitness email campaigns!

Fitness businesses generally focus on welcome communications, instructional material, promotional emails with special discount offers and success stories, and content that assists subscribers in achieving their fitness objectives.

Let’s take a look at the many sorts of emails you may create!

Welcome Emails – Make a great first impression

The most essential email campaigns for a fitness business are welcome emails, because they offer you a fantastic chance to make a good first impression and demonstrate your gratitude. Furthermore, these emails indicate that you are “legit” and care about your company.

These messages are generally automated and sent right after people join your mailing list. Subscribers get invested right away since they are fully engaged when they join the list, therefore it’s a smart idea to introduce them to your brand and set expectations (how often they will hear from you, etc).

Educational Newsletter

The importance of providing useful fitness advice and tips cannot be overstated. These email campaigns truly add value to your subscribers by offering them with helpful fitness suggestions and counsel on how to maintain a healthy lifestyle. nYou can improve your open rates in this way, since your material will always be up-to-date.

Promotion of Special Offers

Because their nature as personal communications aids in their effectiveness, email marketing is an ideal channel for promoting special offers. Furthermore, you may utilize urgency to develop an appealing message that your subscribers won’t be able to ignore easily. There’s a reason why they’re called “special deals,” and use countdown timers in your emails, create witty but not cryptic subject lines (you can use a Subject Line Optimizer like Refine), and lastly opt for a clean and engaging email design that follows the inverted pyramid model.

Virtual Training Email Campaigns

The pandemic has certainly altered our lives, and we’re still dealing with it in 2022. Gym owners and fitness professionals, on the other hand, were quick to convert “digital” and start hosting virtual sessions. While things have improved since the epidemic’s beginnings, virtual training sessions are still a must since some individuals can’t attend in person or may choose to stay healthy at home.

Re-engagement Email Campaigns

Keeping customers engaged and “loyal” to staying in shape is a major problem for most fitness businesses. Customers who are inactive or disaffected might be the consequence of brand fading or passing through the “honeymoon” phase. Email marketing is an excellent instrument for combating this by using clever messages that persuade consumers to reactivate their interest in your company. Offering a tempting reward that will make subscribers to consider it may be beneficial from time to time.

6. Leverage Email Automation

It’s one thing to create and send emails manually, but it’s another to delegate the task to autoresponders (i.e., automated email messages). These automated emails or email sequences are a killing method since they allow you to save time rather than starting from scratch while nurturing your audience on autopilot.

Some useful sequences you can create are:

• Welcome email series
• Lead nurturing
• Re-engagement
• Referral scheme
• Special offer reminders

Now let’s move on to the next step!

7. Integrate Your Fitness Email Marketing with Social Media

When you get the hang of fitness email marketing, you can start thinking about how to optimize your results. The greatest approach to accomplish that goal is to integrate it with additional marketing channels.

Social media marketing is one of your finest assets in the fitness industry! You may have noticed that both large and small businesses are already using social media accounts, particularly Instagram, to promote their content and attract more consumers.

Instagram is also a paradise for stunning photos, and it’s home to influencers! Here’s your checklist for how to combine email marketing with social media:

• At the bottom of your campaigns, include social media buttons. Invite your social media followers to join your mailing list.
• Using Instagram Stories, encourage them to “swipe up” and subscribe to your newsletter.
• Use your Instagram bio and a subscription link to promote the email campaign.
• Create email campaigns that incorporate social media elements or user-generated content (UGC) in order for them to be more successful.
• Collaborate with influencers who have a cultivated following and email list to effectively advertise your fitness business.

You can use a landing page to generate more subscriptions by using both creative visuals and compelling text.

8. Track Campaign Performance & Optimize

To make email marketing a viable approach to enhance your fitness company’s revenue, follow the procedures outlined above. However, you’re not finished yet! The last stages in developing a successful email marketing campaign for the fitness industry are to track campaign success and then adjust them as needed. You may assess your campaign’s performance with your email marketing platform’s reporting and analytics tools.

Some key email marketing data that your fitness company should track include:

• Email open rate
• Subscribes and Unsubscribes
• Click-through rate
• Non-opens
• Conversion rate

You can start A/B testing your messages after you’ve gathered the data. The technique of comparing various element combinations to the original one and determining which ones produce better outcomes is known as A/B testing.

You should test the following, in order of priority:

• Your subject lines (and preheader text)
• Your headlines and supporting copy
• The use of visuals Images’ placement Colors
• Make a note of what works best for your audience.

The winning combination will be given to the rest of your subscribers. This will also help you figure out what works best for your audience and adapt your overall plan as a result.

Build A Strong Fitness Email Marketing Strategy

The ability to develop an effective email marketing plan for your fitness business will assist you in capturing, nurturing, converting, and retaining more consumers. It will also raise brand recognition and provide your clients with a memorable experience.

Start by defining your goals, growing your email list, developing campaigns, and continuing to optimize your emails to see even better results. “A man is only as good as his tools” is an age-old adage. Do some research and find a user-friendly tool that will help you develop and distribute high-converting email messages to your audience.