Yoga as a business and not simply a nurturing activity may be challenging for many yoga studio owners. Many studio owners are concerned that overmarketing will make their business seem unauthentic or money-oriented.
However, the truth is that to give your kids a daily dose of relaxation, they must know who you are and where you’re located. Yoga social media marketing may be enjoyable and genuine while attracting new pupils. Here are 17 yoga studio marketing tactics to help you reach your goal.
Why are yoga social media campaigns so crucial?
Today, there are yoga studios on every street corner. It may seem oxymoronic to consider the words “money” and “yoga,” but deep breaths and open hamstrings aren’t going to pay the rent. While maintaining your yoga studio’s integrity, you can still utilize social media for marketing efforts.
On the other hand, social media campaigns are more than simply a cash grab. Social media engagement with your students helps create a sense of belonging among your pupils. As a result, you’ll have endured sturdy relationships and new students who bring their friends and family to future classes.
17 ways you can bring some “om” into your yoga marketing plan
You can blend yoga social media marketing into your teaching as you started with bird of paradise. In your entire social media marketing approach, seek a balance of ease (you’re the yoga expert) and effort (building your social media muscle).
Here are 18 ways to find balance.
Find your breath… and your niche
The secret to these yoga studio marketing techniques is to stay true to your studio’s goal at the outset.
Your tone and approach will be very different than the ashtanga studio down the street or one specializing in prenatal classes if your business focuses on studying the yoga sutras and putting them into daily life.
Get on a regular schedule
Your students expect the same boring yoga class on the same day at the same time.
They also know when you’re closed for holidays. The same goes for social media posts. Decide the days and times you’ll be active, and then stick to it like clockwork.
Don’t forget to warm-up
Before starting your social media marketing effort, research and establish some objectives. Know who your target audience is and which platforms they use the most.
Sun salutations for everyone!
Make sure your postings are of high quality, whether a blog article, photograph, or video. You want students to come back for more rather than being deterred by an amateurish effort.
Follow content sharing guidelines
No one wants to see aggressive sales pitches from their yoga school on social media. So use one of these suggested ratios for your content.
- The 5-3-2 rule: Five relevant materials from other thought leaders, three from the company (e.g., advertising or lessons), and two personal updates.
- The 4-1-1 rule: is a simple concept that many businesses are ignoring. When you combine it with their growth strategy, things get interesting.
- The 555+ rule: five each of studio advertising, additional topic coverage, and user comments, plus value-add posts like branded tweets that use hashtags.
Choose one and stick with it for a set time to see what works best for your target audience.
Ask teachers to share and tag
Yoga teachers are some of the best social media marketers you can use.
Teachers should share their class times, practices, and insights on social media accounts. Then make sure to tag your studio in the posts.
Pro tip:
Give your pupils yoga mats, water bottles, or other branded goods with your school’s logo to practice yoga for free. They’ll like it and be more likely to photograph themselves using your items and tag you on social media if you give them something.
Use a branded hashtag
A branded hashtag may help you stand out from the crowd and boost your studio’s reputation. Develop and utilize a unique hashtag for your business (and encourage students and yoga instructors to do so, too).
People may visit the hashtag on Instagram or other social networking sites to see what everyone else is posting in one place (and receive regular updates). It’s also simple for everyone to keep track of everything if you have an event or promotion.
Encourage students to share the love
Yoga students are enthusiastic about their practice and their instructors. Please encourage them to post reviews and recommendations on a variety of sites.
It’s un-yogic to encourage positive reviews, but review reward systems may be a helpful way to get input.
Don’t be afraid of videos
Video is read more than any other type of content, with 92% of mobile video viewers sharing it and 1200 percent more shares than text and images combined.
Ask teachers to share theirs or utilize a time-lapse feature if you’re self-conscious about your practice.
Pro tip:
GIFs are a fun break in the day and can offer reminders for students to breathe, relax their shoulders, or take a break.
Use it to run contests and promotions
Do you have a fantastic deal on hand? Do you want to start a 30-day experiment?
Create a playlist with your most popular videos and post it on your social media accounts, asking pupils to share and tag while practicing.
Share your unique way of doing yoga
Do you provide a one-of-a-kind type of yoga that is different every time, or do you only offer it now and then?
Use social media for advertising if you are a yoga instructor with goat yoga, yoga happy hours, or partner yoga classes. Local businesses and influencers (who are always looking for new and exciting material) may also promote your creative yoga classes.
Use hashtags on Instagram (and other platforms)
Use hashtags associated with your business or brand and other yoga hashtags on social media.
Be careful and patient, however. Students may become irritated if you include too many hashtags or ones that don’t pertain to your material (e.g., a hashtag for a holiday or political event).
Pro tip:
Pinterest has multiple yoga marketing ideas which can help you, your studio, and your students. To interact with users on this platform, pin your how-to videos and the videos of others.
Pick a platform
It’s better to publish high-quality material on one to two platforms than weak, variable content on five.
Begin with the platform you are most familiar with and work your way up.
- YouTube
Above are some of the most effective social media platforms for yoga studios.
Pro tip:
One of the most effective yoga studio marketing ideas is content marketing. It is true what people mainly say about content that the more engaging your content is, the more people and new joiners are attracted to your studio. Consider writing blogs about the benefits of yoga and diet plans etc.
Have a solid yoga website
Yes, you can list your hours on social media, but inserting a link to your yoga studio’s website in your profile might add value to the social media experience.
To get in front of your intended audience:
- Use Google My Business.
- Make sure it’s available to everyone and easy for students to find you on the internet.
- Use keyword-rich descriptions that give people information about who you are and what your business does. You might also want to add a contact page or send emails encouraging people to visit your website by adding a link, signing up for classes, or other access methods beyond search engines.
Consider using an app
Signing in to a class with the Mind-Body app is simple, and additional apps are available with various tools to assist with scheduling. If you already use software to log students in at the studio, give them access to it directly from their phone instead of having them walk up to your computer.
Claim your business on Google
Many free services are available to small companies through Google.
Claiming your firm on Google is not technically a social media platform, but it does give you access to Google My Business postings and might help you reach the top of your neighborhood search results.
Don’t be afraid to stand up for what you believe in
Some yoga schools are concerned that taking a stance on anything might result in students leaving. Some students may be enraged by what you put up online and choose to stop attending your class.
On the other hand, being yogic implies being genuine, inclusive, and accepting. So let your students professionally know what you believe in and allow them to join you there.
Conclusion:
To bring some “OM” into your yoga marketing, it is essential to use hashtags, post-high-quality content, and be genuine. Additionally, A yoga teacher should consider using an app to make signing into classes simpler for students. Finally, don’t forget to claim your business on Google! By following these tips, you can create a successful yoga business.
See for yourself which of the above yoga marketing idea works for your plan and implement them. But be patient as you won’t see results overnight. Lastly, you could also research the marketing strategy that you feel will best showcase what your yoga business represents.
