How many batch and spam marketing emails do you receive every day? More significantly, how frequently do you mark all of them as “read” without reading them at all?

Naturally, you don’t want to be another company in your clients’ inboxes. So, how can you cut through the clutter and increase your open and click-through rates?

Here’s what you must know: consistency and segmentation are the keys when it comes to a successful email marketing strategy.

It implies that you should approach your target audience with the right message, when and where it is most effective.

Email marketing calendars are one way to guarantee this can be achieved. Here are six steps to creating effective email marketing calendars that will assist your email marketing campaigns.

Be Clear About Your Goals for Your Email Campaigns

The first step in building an email campaign calendar is to decide what type of information you want to communicate with your customers.

You may want to:

• Promote a new product or event
• Encourage people to check out items from their abandoned carts
• Re-engage your customers
• Launch a seasonal campaign for an upcoming sale
• Send useful content or a newsletter to establish your expertise in the industry

Narrowing down your intended beneficiaries may help you decide on a plan that makes sense to them. Then, you can utilize the preceding information to begin developing your email marketing campaign and when it will be sent out.

Determine the frequency of your email send-outs for each campaign

You may now add the campaigns on your working calendar that you want to launch through email.

What are the common mistakes that small businesses make when managing customer loyalty? For example, if you want to begin sending a newsletter, what are the best practices? Your study may have advised you that it is better to send one every month. You may then schedule this event in your calendar.

You may also want to hold a sale every month. If this is the case, make sure you have a day planned in your calendar for send-outs.

The goal is to plot these emails on your calendar to get a sense of how your quarter, or perhaps, the year is progressing. You may see periods during which there are a lot of emails and others in which there are long gaps. You can make changes to your emails based on the situation, both for the sake of your subscribers and for the benefit of the email marketing team.

Determine Your Segments

You don’t want to send emails relevant to your recipients. After all, not everyone will be on the same stage in your marketing funnel – so make sure to categorize your emails by where they are in their buyer’s journey.

You may accomplish this by deciding which campaigns you want to send out to everyone and which ones should be directed to a specific group of people on your list. Then, after you’ve determined the schedule for your send-outs, you can use this information to figure out which group will be overloaded with emails and which ones will not.

Actionable tip: Consider how you want the recipient of your email to feel about it. When planning your emails, ask yourself who should receive them and who shouldn’t. For example, you wouldn’t send a welcome series to anyone who has been on your mailing list for a long time.

The more organized your emailing list is, the better equipped you’ll give superior value to your content. This will assist you in reaching the right people with targeted messages.

Write Down Potential Email Subject Lines

When writing the subject line for their email campaigns, marketers run into several difficulties. First, it must be catchy, relevant, and give the recipient a sneak peek at what’s inside the message before they open it.

However, it deserves attention because it will determine whether or not your email is opened. Whether you’ve spent countless hours developing great material, well-designed visuals, and difficult-to-ignore offers, everything will be for naught if your subject line does not catch your readers’ attention.

This is an element that must be taken into account ahead of time.

Pro tip: Create a list of potential subject lines and test them with email subject line testers. 

Determine The Type of Content You Want To Share

The next step is to figure out what content you want to include in each email. Then, after you’ve updated your blog, you may use the methods mentioned above to help you create a more compelling email.

Everything should then be stored in a single folder for each campaign. This eliminates the chance of sending the wrong pictures or linking the incorrect video to your emails.

Of course, after all, this is something you should double-check immediately. But, first, make sure each distinct folder is linked to the appropriate entry in your email marketing calendar.

Finalize the date and time of your send-outs

It’s time to figure out when and how you’ll be sending emails now that you’ve got a clear picture of what you’ll be delivering, to whom it will be sent, and what the content of each message will be.

Make careful notes of the most effective methods for sending emails. For example, you could learn that Tuesdays, Wednesdays, and Thursdays are the optimum days to send emails.

You can also use your calendar to plan out the send-out dates so that everyone on your team knows what they’re responsible for and when it needs to be completed.

Final Thoughts

Your email marketing efforts are all about sending the correct information to the right people at the right time. While there is no one-size-fits-all solution for ensuring successful outcomes, generating a solid strategy, a well-designed email calendar is a good start. You can source out a good email marketing calendar template or use google sheets to create your own.

Remember that your job as an email marketer is not finished after the last email is delivered. Make a point of monitoring each campaign’s success regularly. Use email A/B testing to improve open rates regularly, and be ready to reevaluate and alter your strategy as needed.