Digital marketing can be defined as the use of digital communication technologies such as search engines, social media, and email to promote products and services.

Email marketing is one of the best ways for businesses to connect with customers and deliver their messages. However, writing emails that get results takes time, effort, and know-how. So make sure you have an email marketing strategy in place before you start your next email campaign.

You can start your email campaigns after getting familiar with these five types of email marketing you’ll be dealing with:

Welcome/Registration

Set the tone for all future communications with your email subscribers by creating a fantastic “Welcome” email. The first impression you make with the subject line is the most important impression you’ll ever make, so make sure the first email they receive offers future value and that they don’t regret providing their email address to you. Whether you’re a blog, newsletter, or e-commerce business, email subject lines offer value encourage readers to open the email. Your email marketing campaign should show off your culture and give a sneak peek at what’s next. Make it more than just any other “confirmation” email!

New Content/Product Updates

It’s time to keep your readers satisfied once they’ve gotten into it for the long haul (with a welcome email). You might also use segmented email lists and the data you already have on client behaviors and likes to target emails to specific groups (or even single users if you’re prepared to spend the money and effort). Restock notifications or promoting items directly linked to prior purchases might be required for remarketing on an e-commerce site.

Newsletter/Subscription Roundup Emails

You may decide how you want to offer content to your readers regularly, and it’s entirely up to you what you provide them. For example, a monthly email summing up the most-read or clicked-on articles might be a good choice. Still, daily updates may also be appropriate if your company demands it (for example, a news service for trading stock). If the type of email you need fits the former description, then a well-designed HTML graphic highlighting the featured image, headline, and summary is an excellent option for an email. 

Transactional

Most e-commerce sites give these after you’ve made a purchase, placed an order, or been browsing for something and triggered a remarketing email (technically, a “Welcome” email can also be classified as one of these). Instead of a blast email sent out to a subscriber list, these emails are more one-to-one with each customer. Their customized nature, combined with their personalized nature, means that their click-through and open rates are typically greater.

Lead Nurturing

You’ll encourage subscribers to use these subsequent phases of the sales funnel. This will necessitate specialized software that can recognize what email clients are interested in and which links they click on. For example, those who expressed an interest in a specific BBQ grill would be targeted for another email down the road, this time promoting a sale on grill components, accessories, or even other items from the same brand. The same principle may be applied to a publication. It would target the sorts of articles or information that the user is already interested in rather than cater to their specific interests. You can provide backlinks to landing pages. The landing page could show the full story, promotional offers, and special pricing.

Email marketing tips:

• Successful email marketing campaigns nowadays rely on marketing automation tools. These tools can be tailored to do everything from organizing a subscriber list to providing an automated series of emails in a sequence based on the actions taken by the recipients.
• With the rise of the usage of mobile devices, your marketing emails can be tailored to the convenience of mobile users.

Now that you know what to expect from each type of email marketing, it’s time for action. If you’re starting in the business world and would like to get your message out there (and in front of as many people as possible), begin promoting yourself through emails that speak directly to your subscribers’ interests and personal preferences.

Don’t make the mistake of thinking that you can’t continually improve your email marketing. Once you’ve hit on an approach (or a few) that work well for your company, continue to optimize and test them as much as possible. Always try new things and question whether your marketing efforts could be better utilized elsewhere.