When it comes to hairstyles, makeup, and skincare, keeping up with the latest trends and constantly changing styles has long been a part of the beauty salon. We all know that the pandemic has put an end to human existence, but things are gradually and progressively returning to normal. You may be occupied with all of the administrative groundwork that is about to happen and lacks time to investigate new trends.
This may seem like an obvious point, but instead of ignoring everything together, we’ve presented this post as a short read to keep you up to date without getting into the nitty-gritty of salon marketing trends.
Let’s take a look at some of the most popular 2020 trends that can help you dominate your market:
Choose Booking and Pre-Booking to adapt to clients’ habits by scheduling.
Booking movie and airline tickets, restaurant reservations for lunch dates and dinners, marriages, and anniversaries have all become popular. Customers prefer the most convenient method of doing things, which is why everyone is going digital.
It’s not only beneficial for clients, but it also makes life easier for salon employees. As the monotonous repeated chores are taken care of by the software with a few simple instructions, you and your staff will be able to focus more on delivering high-quality services.
Because participants can contact you through in-app chat features, you don’t need to keep someone on call at all times. Using the app, website, social media platform, and text messaging options to book appointments is a powerful social media strategy
Communicate to create client loyalty.
In this day and age, salon owners must stay in touch with their customers. Finding the most secure and quickest method will be one of the new salon marketing ideas. Nobody likes to wait, correct?
New clients generally spend a lot of time researching reviews and pricing before making a selection for the finest salon. As a result, we recommend that you keep your website and social media sites up to date. The navigation must be simple and fluid. To make a connection online, including genuine reviews and actual client photographs in your stylist biographies, as well as genuine client experiences.
For booking online, give chatbots a go. It will alter the way you see technology’s potential to be beneficial. This will aid in improving your customer retention rate as well as new client acquisition.
Salon Apps help to keep productivity high
Salon apps may revolutionize the way your salon operates. Real-time notifications, built-in task cards, and appointment calendars can help employees, owners, and managers to improve their productivity. You’ll have everything at your fingertips, and you’ll be able to adjust it as needed.
Sharing real-time analyses of your salon’s return on investment and an increase in client retention might help encourage your employees. For transparency, you may include it in your monthly email or push notifications to earn customer confidence and boost retail sales. As a result, having a salon app helps to build customer relationships and this is the most powerful trend that you must not ignore.
Make the most of your social media interactions
Pick your favorite social media site(s) and begin publishing your work there. To guarantee that you are addressing everyone, try to interact with your consumers daily. People are wary of one-on-one interactions offline due to COVID-19. You want your brand to be well-known across most, if not all, social media platforms. To assist you to manage better, get your staff on it. Social networking is such a powerful tool that it may help you improve your online visibility.
Include hashtags in your salon marketing strategies. Create unique hashtags for your companies and ask clients to tag you in their photos after undergoing a service. On all printouts, websites, stations, newsletters, texts, etc.
Diverse Recommendations:
Everyone’s skin is different, as is their hair texture and preference. As a salon, you should invest in providing a wide range of services to appeal to the masses in your area. With high-quality services, you may expand the depth and breadth of your beauty business.
To succeed against your rivals, you must be the finest in town and inclusive of all sorts of services that people may want. It will aid you in developing your brand image and attracting new consumers. There’s a whole user pool to explore and expand your ROI.
Invest in e-commerce companies:
Increase your market share by competing with online merchants for goods. You may sell unique hair care lines and products on e-commerce sites. Customers choose to buy online because it is quicker, easier, and now as a precautionary measure due to Covid-19. My Digi Salon, a salon scheduling software like this one, can assist you in building the perfect marketing strategy
Creating An Online Forum:
Consumers will want to try the products and services available, so consulting and product offers will be in high demand. Because the body wants to acquire an infection, it is a popular trend. To minimize risk, you must take precautions. Try to include online consultation into your service offerings if at all possible. You may take calls for help from expert stylists
Pro tip: Every function in Salon software is automated, allowing you to focus on producing excellent client interactions. Every business’s foundation is customer engagement. You have everything when you have customers because salon software allows you to do this seamlessly.
Webinars:
Webinars are similar to online sessions in that they allow several individuals to participate and discuss. Try to include industry experts on the panels who can speak about particular subjects, such as How to care for hair at home or basic cosmetics. You may offer these events for charge or free, but if you make them exclusive, people will be more interested to join your webinar.
This is a great way to attract more clients. Connect through local businesses through webinars to collect more client intel and information about their habits and choices.
Blogging
Trends come and go, but well-written, well-researched, timely, and interesting blog articles are always in vogue. Writing is an evergreen industry for salon marketing trends; it never fades away. People adore reading and desire to learn about things in depth. Furthermore, if individuals are forced to utilize your services or products, You can hone your writing talents on this site. The best approach to educate your consumers about your salon services and goods is through a blog or an article. A well-researched blog addresses all of the customer’s questions in detail.
Furthermore, writing is the most efficient way to market your company. As a salon company, you may discuss your business vision and mission with clients. You can also point out which tools, methods, and goods are included in your services and why they’re effective.
Salon Trends in the Spa Amenity Area
Spas and salons used to be distinct. However, spas have crossed that distinction. These days, salons provide features associated with spas that were previously considered part of the spa experience.
Relaxing while enjoying the beauty of the sun is a service that consumers appreciate, and it’s become one of the most popular salon marketing themes. However, you must ensure that sanitization is effective. Make certain that your clients are aware of all precautions you’re taking to assure safe operations.
Vegan and Cruelty-Free Product Lines
The most current salon marketing trends include incorporating an organic brand into your inventory. Users are more aware of what goes into the making of items these days, hence they want them to be free of hazardous chemicals such as parabens, alcohols, and other comedogenic components. This is why salon clients are turning away from non-organic goods that are risky to the environment. According to a recent survey customers prefer using a product that is vegan and cruelty-free, and also has various hair benefits.
Pro tip: You should pay more attention to new salon marketing strategies when it comes to beauty services, there are a plethora of options for consumers. As a result, it’s critical to offer them compelling reasons to select you over your competitors. This is where a strong salon marketing strategy can assist.
Don’t hesitate to ask for reviews
Don’t undervalue the importance of consumer comments; you have no clue how much power it possesses. It has the potential to enhance you, expand you, and point out where you are falling behind.
Never hesitate to ask for feedback; it’s always polite to ask for the same. You must demand it for your company’s development. Customers’ thoughts are important in leading a successful business. Customer reviews give genuine information on potential clients who want to contact you. Customers today conduct a wide range of research before deciding on anything.
Most importantly, they read all of the reviews to get accurate information. You may sense how vital consumer feedback is in this day and age.
Conclusion:
Many salon owners recognize the importance of staying ahead of rivals and gaining a competitive edge to survive during these difficult times.
New technology, business practices, high-end tech tools, and client services are all being developed at a tremendous speed. This will have an impact on both small shops and large salons. Investing in an online salon app. Your website and landing pages are an important component of your salon’s social media strategy. As this is where you turn followers into clients. Use these salon marketing tips to keep up with the trends whether you’re a hairstylist, nail artist, or esthetician!
