One of the most effective digital marketing strategies is video marketing. Video marketing for enterprises is an excellent method to advertise services and goods. It might be a valuable tool for the construction industry. A large number of people watch videos. Video is more likely than written communication to get your message through. Even short films and movies can make a powerful impact.
Using video marketing for construction businesses can have many benefits. It is a way to reach out to potential customers and partners. It can help you establish and maintain relationships with clients. Additionally, it can increase your online presence. Online videos are likely to be shared more than written content. As a result, your company’s name will get around quickly, resulting in more business.
Video marketing will continue to be a popular method for marketers to convey their message in the next year, with increased usage, spending, and plans. Construction businesses must appeal to a broader base of consumers. You can use video as an online marketing strategy and a business strategy for gaining and keeping people’s attention while also increasing visibility and interaction.
Video is also a type of Inbound marketing strategy which tailors valuable content and experiences to attract a potential customer base.
1) Enhances Conversion Rates of Your Website
You’ll need to have your films professionally edited to stand out from the crowd. Skilled editing may make a movie appear more exciting and high-quality. You may improve the visual quality of your videos by including fascinating music and animations to grow your construction company. You’ll also need to have an effective marketing department with successful video marketing strategies and marketing aims that will carry out powerful marketing campaigns.
According to a study, watching videos rather than reading text allows our brains to store more information. Eighty-eight percent of consumers (88%) in Video Marketing Statistics 2022 feel that video has convinced them to buy a service or product. Customers enjoy watching videos because they provide immediate access to high-quality information on products and services. If you want to expand your business and convert more visitors into paying customers, including a video on your website is critical.
Tip: Use a sample video montage of remodeling projects on your landing page to better convey the quality of your work.
2)Establishes a Positive Brand Recognition and Confidence Level
Every video has a narrative to tell. Written testimonials are lovely, but a video is worth a thousand words! Adding polish and professionalism to your project by editing a video is an excellent method.
A testimonial video promotes the contractor’s or construction business’s performance, suggesting that potential clients trust your firm based on it. It also displays prospects on your extensive experience and skills, which is a fantastic approach to increasing your brand awareness.
You might be wondering, “What is the purpose of video marketing?” It’s much simpler to convey something by showing it than by reading about it—and that is why video marketing is so valuable and helpful. According to statistics, people remember 10% of what they read, 50% of what they hear, and 70% of what they see. So include a video in your marketing mix, and your campaign’s effectiveness will explode. Every service explanation or product video encounter results in brand awareness and client loyalty.
Videos like these result in a maximum return on investment, which helps clear up your brand’s perspective for consumers. Brands get a higher ROI, and customers receive a clearer picture of what they’re about to acquire.
People are likely to remember your brand more if they see it in a video. Videos are an excellent way to build trust and credibility with potential customers. When you create informative and entertaining videos, people are more likely to share them with their friends and followers. As a result, you’ll reach new audiences and increase brand awareness.
3) Good Return on Investment
Video marketing can help increase your sales and ROI. But don’t take our word for it; studies conducted by Wyzowl show that 86 percent of marketers believe video has aided in creating leads. Video also appears to have directly enhanced sales, according to 81% of marketers. So, if you haven’t already started utilizing video’s marketing potential, now is the time.
Video marketing allows you to reach a broader client base and build stronger relationships with them by publishing videos about your construction business. Video marketing can help you gain the trust of your audience and achieve commercial goals efficiently through a strong brand message.
From explainer films to social media marketing and website videos, video marketing is an easy and cost-effective approach to delivering your company to a larger audience.
Video is an approachable and versatile content format that can be used in various ways.
Although construction firms may have shied away from video marketing in the past, with new technology, it has become easier than ever to produce high-quality videos without breaking the bank. By utilizing video in your marketing strategy, you can reach a wider audience, build trust, and increase ROI for your construction business.
4) Improves Your SEO Strategy
Google loves videos because they keep users on their site longer (lowering bounce rates), which leads to increased traffic overall. In fact, including a video on your website can increase traffic by 157%. And since Google owns YouTube, the second-largest search engine, it’s no surprise that videos affect your Search Engine Optimization strategy.
When you add a video to your website, you’re 53 times more likely to show up on the first page of Google results. YouTube is the second largest search engine, so if you’re not using it to market your business, you’re missing out on valuable leads.
According to Wordstream, including a video on your landing page can increase conversion rates by 80%.
If you want to improve your Search Engine Optimization strategy, start creating and optimizing videos for your website. Include keywords in your title and description so that people can find your videos when they’re searching for information related to your construction business.
5) People Love Videos
People love videos because they’re entertaining and informative. Many consumers would rather watch a product video than read about it.
Videos are an excellent way to connect with your audience and engage them. Use them to introduce new construction products, services, or company developments. You can also use them to show your company culture and highlight your core values.
People are more likely to share videos that they enjoy, so if you create engaging content, you’ll reach a wider audience and generate more leads.
If you’re not using video to market your construction business, you’re missing out on valuable leads. Video marketing allows you to reach a broader client base and build stronger relationships with them by publishing videos about your construction business. Studies have shown that video marketing is an easy and cost-effective approach to delivering your company message to a larger audience.
6) Hopping on the Market Trends
When the market shifts, you must find methods to attract customers to your construction services business. Videos are a fantastic way to connect with people since they may be quickly shared and viewed on the Internet.
This is why many building firms are looking for ways to expand their presence on the Internet in order to compete with other nations. If your construction company isn’t already utilizing video marketing, it’s time to start now before you lose market share and profitability.
You may demonstrate your capabilities to possible clients by filming promotional films of you performing your service, selling your product, or documenting the progress of construction projects. With the use of viral marketing, help expand your marketing efforts on social media sites.
- Useful for Social Media Engagement
You are probably aware that social media sites, such as Facebook Live, Tiktok, YouTube, and Instagram reels, are becoming increasingly popular as video-posting platforms. These websites aid in the sharing of videos that have a substantial impact on individuals and appeal to their emotions. On social media, videos perform well because an engaging video is more likely than a still image to attract targeted visitors to your website.
Social media platforms are a great way to share your videos and reach a wider target audience. You can use hashtags to enhance the discoverability of your films. More than 500 million people watch Instagram Stories every day. Facebook Live is being watched by three times as many people as YouTube Live. Also, LinkedIn Videos receive three times (3x) the engagement of any other type of post on the platform.
Many individuals utilize social media to promote their businesses. As a construction firm, you may profit from using social networking sites and uploading those videos online.
You may show off your team in action, behind-the-scenes footage of the renovation process, or share videos of your latest remodeling project through a project tour. No matter what you post, make sure it is high quality and engaging so that people will want to watch it and share it with their friends.
Without putting out much effort, you can undoubtedly obtain a lot of traffic and involvement using today’s Internet users to locate similar companies like yours. Video marketing may help your company in generating brand loyalty.
Using video as a marketing tool can help your website, social media accounts, and other digital platforms get more exposure. You’ll be able to engage with potential clients, show off your company culture, and highlight your core values.
Video marketing content engages your visitors and keeps them on your site longer, resulting in a higher conversion rate, brand awareness, and ultimately a better return on investment (ROI). Video material also benefits your company’s SEO website ranking in search engines – so brew some tea! Fast-paced and competitive construction is an industry where you can equip your business with the proper approach to win.
