Are you a hairdresser or cosmetics local business that isn’t seeing the effects of your marketing? In the beauty industry where there is a lot of competition, it’s critical to invest time and effort into your salon’s marketing in order to attract consumers and improve your business. Here are some beauty salon marketing ideas to help get more clients. We’ve compiled a manual of our own suggestions, as well as the opinions of famous salon salon owners on how to build brand recognition. This should assist you in improving your marketing strategy and hopefully attract more customers.
1. Make your brand distinctive and unique
Making sure your branding is on point is one of the most essential aspects of marketing any salon. It should be unique and distinct. Before you start advertising your company, think about the brand’s personality, what it stands for, and who your target audience is. The tone of voice, color scheme, logo, and images are all parts of the branding that influence how customers see you. These elements will have an impact on how consumers perceive and respond to your company.
It’s also an excellent salon marketing idea to study what your rivals are doing and look at previous award winners throughout the branding process. This will offer you ideas for good practices and motivation.
2. Utilize Instagram
One approach to successfully market your business is to break the mold and provide something distinctive to your competitors. Consider what you would want from a salon and then go above and above. Customers are more likely to travel or spend slightly extra for a superior, more unique experience. Visit The Gossip Nail Bar’s Instagram for salon marketing ideas.
3. Take photos and post them on social media platforms
Social media is one of the best salon promotional ideas. You may use the platforms to showcase your finest work to present and potential consumers for salon promotions. A “before and after” photo is a fantastic approach to do this. Instagram is a powerful tool for hair and beauty professionals. As a visual platform, Instagram can be used as a portfolio of your work to attract new and existing customers into your business. It’s also an excellent method to keep track on how things are progressing.
4. Start with Facebook if you’re new to social
There are a number of free social media sites available, including Facebook, Twitter, Instagram, and Snapchat. With its over 2 billion monthly active users as arguably the most popular platform, Facebook is an excellent place to begin if your company is currently off the radar. Aside from allowing you to publish material and pictures about your business on Facebook’s Insights tool is an excellent approach to assess the success of your online presence; it allows you to track page likes and views, reach, post interactions, and more. If you compare this to the previous graphs, one can observe a change: your data comes in much more frequently. If all metrics are included,
5. Know your brand and stick to its identity
Following on from our first point about unique branding, it’s also important to have a consistent brand identity.
Using social media to promote your business is quick, easy, and free when you’re busy with customers! My best piece of advice for salons or sole traders is to know their brand. To market anything, you must first define it.
Let me break it to you: branding isn’t nearly as bad as you might think. Just make sure your logo is nice and distinct, and that you can use it on your salon website and social media posts, that you post similar types of photographs on your feed, and that you use the same tone and voice when speaking with clients and potential customers online. It’s simple! The thing about a decent website is that it does not have to be anything fancy; just ensure that your name, phone number, email address, and physical address are readily accessible as well as links to your online reservation system (if applicable) and social media outlets (and vice versa!).
Make sure you’re posting high-quality material on Instagram, Twitter, and Facebook. Consider your feed as a business card and your stories as a “Behind the Scenes” – use your stories to “point & shoot” throughout the day while using photos of your best work with informative captions on your feeds. You don’t need to post 5 times a day, but be sure you’re consistent and that your content is excellent. Is it better for potential clients to get all of the information they need in 30 seconds after surfacing on your social media or website?”
6. Look at blogging opportunities
If you’re not a writer, but have some quality material, you may start your own blog or work with other firms’ blogs like as those of brands you sell or top salon periodicals. Tammy from NAF! Salon is a regular contributor to Scratch magazine, where she discusses her salon expertise and offers nail-related advice. Blogs are an excellent method to interact with your consumers and offer them advise while also demonstrating that you know what you’re talking about. For example, “How can I keep my blonde hair between salon visits?” is a frequent query in your salon. You might produce a blog to offer your advice and solutions to typical issues. This may assist attract new clients while educating others who are unfamiliar with your company about it. Creating high-quality material is an effective method of growing your customer base. It will enhance the ease with which potential consumers can locate you on Google by increasing the quality of your website and information.
7. Run a competition
A competition on your social media page might provide a lot of exposure for your brand and boost interaction. You may also attract a new client or make a devoted customer very happy by offering a prize to the winner. For example, “Like and share our most recent post to enter to win a free treatment worth up to $200.” These kinds of challenges perform best on Facebook accounts, but don’t hesitate to test other platforms if you have a big following.
8. Tailor your marketing to specific audiences
The most essential thing, is to figure out who you’re targeting each piece of marketing to. You can advertise your salon/business to a wide range of people, but for each specific ad/campaign, talk to one individual at a time. Find the problem that they want help with, such as short or dry nails, and discuss how you might assist them with it.
Instead of concentrating your marketing message on you or your salon, concentrate on the client and how they will feel after using your services.
9. Think VIRAL
Do you have a lot of experience with strange nail art or one-of-a-kind hair styles? Viral posts are an excellent tool for increasing your company’s visibility, but they may be challenging to execute. Look at other businesses’ viral successes and figure out why they succeeded. Is it possible that the topic is on trend, contentious, or did someone piggyback off an influencer? After you’ve decided on a theme, urge people to share your material to increase your audience.
10. Utilize directories and showcase reviews
Keep your information up to date and easy to locate by using resources already available with Google reviews or an online directory like Yelp. With around 88% of customers consulting evaluations to determine a business’s quality, it’s critical to keep an eye on them and respond as required. When you receive a wonderful review from a delighted client, post it on social media or on your website. You might even print out the finest ones and put them in your salon for everyone to see.
11. Website
Clients may look at your website before coming in for an appointment, therefore keeping it up to date on a regular basis is essential. The design and feel of your website should ideally represent your salon. When customers book an appointment, you may use an online appointment system that works with your website and sends reminders to their email or phone. Include a clear CTA (call-to-action) on every page, such as “Book Your Appointment Now” or “Get in Touch.”
Some important information to have on your website
- Location
- Opening hours
- Social media links
- Phone number and email address
- Service menu
12. Pricing
deciding on a price. You may give incentives such as loyalty discounts, friends and family discounts, or even last
13. In the salon
A well-lit, pleasant, and inviting salon is required. Make your salon a haven for clients to return to, whether it’s offering them a drink and snack when they arrive (cake is always a smart choice) or providing them with a comfortable waiting area. Your client should feel at ease as soon as they walk through the door. Make sure that all of your salon’s touch points are in good working order.
14. Convenient booking
Online booking systems, on the other hand, are beneficial to both you and your clients. They have the option of selecting a suitable time for them and can even make reservations after work hours. It also implies that there will be less time spent at home answering phone calls, which may free up one member of staff for a few extra hours each day.
15. Re-book
Before your clients leave the salon, train your staff to schedule their next appointment. To improve your profit margins, you may also instruct them to upsell using retail items. It’s important to keep current and new customers separate in your salon marketing plan. The expense of attracting new consumers is orders of magnitude greater than retaining existing ones.
16. Loyalty schemes
Offers and loyalty programs are a fantastic approach to entice new clients into your business. Loyalty cards may be inexpensive and quick to make, and they may provide customers with an added incentive to schedule an appointment guilt-free.
17. Monthly and seasonal offers
A “special offer of the month” is a great technique to market certain goods or therapies. This may be promoted in your salon, on your website, or social media, as well as through an email newsletter. Later in this blog we’ll discuss email newsletters.
Seasonal discounts can assist in the presentation of different goods and services. Use them as a pretext to promote your products and therapies during important holidays. For example, offer a Mother and Daughter treatment as a Mother’s Day present or a Bridal package as part of the Wedding season.
18. Email newsletters
Don’t be concerned if you don’t know how to make a branded email newsletter. You can join up for free with email platforms like Mailchimp and use a drag-and-drop feature to construct your own email.
Alternatively, collaborate with a local company or freelancer for assistance. Sending emails to clients and consumers is an excellent approach to communicate directly, whether it’s for promotional offers, company news, highlighting current blog articles, or seeking input. You may also automate your emails to send out as reminders before events.
Send a Happy Birthday email or SMS to your clients, giving them a discount on their next treatment or encouraging them to schedule a birthday celebration with a friend, bringing in a new client. To enhance the appeal of this offer, consider sending each client a Christmas card that includes a 10% discount throughout January and February as well as a voucher for another treatment. Handwritten cards are always appreciated by consumers because they provide an intimate touch.
19. Personalization
Personalization is always appreciated by clients and may foster loyalty. Keep all of your client records up to date, including name, birthday, email address, phone number, and marketing preferences. Nothing is more disappointing than receiving an email containing incorrect or out of date information.
It’s also worth considering the types of marketing communications that appeal to your clients, since some people like receiving text messages, while others enjoy receiving email and social media messages. You may either inquire about it personally with your consumers or look for trends in which they appear to choose one option over the other.
20. Gift cards
Gift cards are a fantastic way to introduce new clients to your business. If you collaborate with a local company, offer their employees a gift card for your services as part of an employee retention scheme.
You might also give out gift cards as prizes in competitions or as rewards for referrals. For example, provide each client with a card for referring a friend and give them both 10% off their next treatment.
21. Retail opportunities
Up-selling is a great method to increase revenue by allowing clients to take home your retail goods. Many people prefer to use the same items as a specialist, whether it’s shampoo or a face mask.
22. Model your services
Make sure you always look your best. A hairstylist with poor hair or a manicure from a technician in need of one themselves will not be well-received. To ensure that you appear and feel your best for your clients, take time to pamper yourself. This is also important for the people working under you.
23. Work with other local businesses
It’s a good idea to form relationships with other firms in your local area. Whether it’s a local newspaper that can help you market your salon or a photographer who can assist you create stunning pictures for your website and social media, they may also suggest your salon or become a regular customer if you establish a positive connection. For both companies, it’s a win-win situation.
24. Monitoring and Reporting
If you don’t keep track of your results, there is little purpose in investing time and money into marketing your firm. Make sure you set yourself goals and check back on a regular basis to make sure you’re achieving them. If your outcomes aren’t as good as you’d hoped, look at your plan again to see what needs to be fixed.
In conclusion
Now that you’ve gone through our list of the top 25 salon promotion ideas, you should be eager to try some things out and see which work best for you. Just keep in mind that they do not always guarantee success, so don’t get discouraged if you don’t get more customers right away. Finally, let us know whether any of these methods worked for you and please share on social media with friends or coworkers.
