The construction business is one of the world’s oldest, having continuously evolved to new materials and methods. (We’re not using terracotta anymore!) To establish successful businesses and reach their target consumer, today’s construction firms need to use innovative marketing tactics. Enter: social media. Social media marketing may assist construction firms to gain more attention for what they do, help make your company an industry thought leader, and lead to additional leads and contracts.
This document on social media marketing for construction firms will go over all of the necessary details for contractors seeking to boost their impact and presence on social networking.
What is social media marketing?
Social media marketing is a form of digital marketing that aims to connect a business with its customers through social networking sites, such as Facebook, LinkedIn, or Instagram. On the corporate level, the objective of social media is usually to develop a brand and sell goods or provide services. By way of data that allows marketers to target their message directly to an audience segment (versus traditional advertising that relies on getting an ad seen by a broad audience), social media offers brands the opportunity to better target their messaging. However, social media goes beyond marketing and advertising and serves as a channel for communicating and interacting with your followers and consumers.
How Can Social Media Marketing Help Your Construction Business?
Social media marketing may completely transform the way you interact with your consumers. For a construction firm, social media may help you build a brand voice and engage with a wider audience, allowing you to expand your business.
Reach a Wider Audience
Your local marketing campaign may have secured you a few contracts, but it can’t compete with a social media plan when it comes to building your authority. With almost 70% of Americans on social networking sites, leveraging platforms such as LinkedIn and Facebook help you connect with more individuals than conventional advertising such as television or radio advertisements might allow. Social media also offers an advantage that other forms of advertising cannot: data. Platforms give marketers the ability to target highly specific audiences, allowing them to get more out of their limited ad dollars.
Communicate Directly with your Clients
It’s not simply about putting stuff on social media; it’s a two-way conversation with your consumers. One small post may start up conversations and buzz about some of your building projects or services. It’s a method for you to stay top of mind for potential clients whether they’re looking for your services now or not—they may be in the future, and your social media postings are one way they can find you. Following you on social media is also a great way for your followers to contact you personally and ask questions—another method for them to get in touch with your company.
Maintain a Personal and Professional Image
One of the most appealing aspects of social media marketing is that a business has complete control over its public image and can put its best foot forward every day. For example, introducing your employees, their accomplishments, and their expertise on a social network platform demonstrates to the social media world that your company values them—and that they are qualified to do the job. This method may help customers feel more at ease dealing with your staff rather than other businesses, making them feel more secure when doing business with you.
Showcase Your Work and Keep Customers Up-to-Date
You can use your social media to display previous projects you’ve worked on, as well as video walkthroughs. You may show customers a broad range of work in order to inform them about the breadth of your abilities, and you can also highlight those aspects that demonstrate your excellent craftsmanship by using social media. By posting tutorials on new methods or fascinating modifications to materials or code that influence your peers, you have the opportunity to become a leader in your field on social media.
8 Tips for improving your construction business’s social media presence
Starting out with social media marketing might not be the most effective approach for your construction business. However, there are strategies to simplify and optimize the procedure in order to make as much of a difference on your firm as possible.
1.Set Specific Goals for Your Social Media Efforts
Are you seeking to drive traffic to your website or reach a wide audience with specialized information? Or do you want to add a second source of income through affiliate marketing by complementing your company’s revenue stream? Setting objective and measurable objectives, such as “gain 10% more followers each month,” will help you write with meaning rather than at random.
2.Plan and Schedule Your Posts
Develop a posting strategy to help you achieve your objectives and adhere to a posting regimen. Your plan does not need to be rigid, and you may modify it as necessary, but having one will assist you in determining what to publish (and when).
3.Make Your Content Varied and Diverse
Construction is a specialized field in the realm of social media, but it doesn’t mean you can’t make it interesting. Giving information on materials or methods, showcasing your most recent project, taking your clients through your crew’s favorite tools, introducing them to your staff, and so on are all examples of ideas. Maintain a dialogue with potential clients and followers by sharing material that they find helpful—not simply content that promotes your amazing work.
4.Follow and Analyze Your Competitors
You may use your competitors’ content as a source of inspiration, looking at what kinds of posts perform for them. Take a look who’s following them and give those people a follow so they know your page exists. Following your rivals isn’t only a spy technique to see what they’re up to; it’s also an opportunity to create a community. When they publish about a project they’ve completed, interact with their material by complimenting it—as the saying goes, all ships rise in high tide.
5.Interact with Your Followers
Interaction improves the rankings of your posts in social media algorithms. Respond to comments and direct messages, letting people know you’re not a computer. More followers and (hopefully) more business leads will result as a consequence of this warmth and customer service.
6.Tag Posts with Your Collaborator’s Accounts
Give credit where it’s due. If you’re talking about a project that requires the contributions of many people or organizations, make sure to label their pages—this will allow their followers to find it and your page.
7.Use Relevant Hashtags
Hashtags are a great way to expand your reach on social media. To increase the number of people who see your material, use hashtags that are relevant to both your business and the subject matter you’re covering. Change up the hashtags between postings to get your brand out there.
8.Don’t Give Up
Few individuals are overnight social media successes, much alone firms. However, if you stick to it and provide value while making minor adjustments over time, your company’s brand recognition can rise significantly, which may lead to greater or more permanent jobs and consumers who believe in you before you’ve even begun working with them. What business wouldn’t benefit from that?
Conclusion
While it’s true that social media marketing for construction firms is a marathon rather than a sprint, the return on investment is well worth the effort. Businesses may use these platforms to engage more potential consumers, boost brand recognition, and create an extent of trust in their clients that billboards, yard signs, and job site banners can’t equal.
