Gym marketing has gotten competitive, which means your marketing skills need to be on the money when promoting your gym. As more fitness clubs open their doors to gym members, the potential for undercutting nearby gyms increases. How will you get ahead of your competition and reach your target audience?

Free Trials Beat Discounts Every Time

A gym business is no exception. The majority of people like to “try before they buy,” and gyms are no different than any other business in this respect. Many gym owners make the error of providing a discount on their membership when attempting to attract new gym goers. Because it’s more difficult to persuade a consumer to pay more than they’re used to, offering a discount is never as good as giving free trials.

When a new client receives something for free, they have the chance to try everything out and get a feel for how useful it is. As a result, when the time comes to make a decision, they are more inclined to sign up at full price. A discounted price never exposes the new customer to the complete cost, therefore they’ll never be satisfied paying for it. Your gym marketing strategy can include a free training day or a free one-week pass inclusion of personal trainers.

Provide Nutritional Planning

Why not help people on the one area of their life where it’s possible to make all of their hard work at the gym meaningless and encourage them to stop coming back after their membership expires?

It’s as simple as taking some time to think things through and building a solid meal plan, coachmag.co.uk explains it in straightforward language with a full, weekly meal planner and the admonition “if you have a can of fizzy drink every day along with it, you’ll be shooting yourself in the foot,” and that also applies to all those high-sugar energy drinks your gym has in the chiller!

More Fitness Classes

Fitness classes are like fashion in fitness marketing campaigns; some are popular and some are on their way out. When new fitness trends take hold, make sure you have a place for it, whether it’s Zumba, Boxercise, Insanity, Hot Yoga, TRX or Spinning sessions. Make sure you’re providing it if people want to do it.

The Weight Loss Challenge

It’s still the most popular reason why people join a gym in today’s climate of media frenzy over fat-shaming. So don’t be scared to utter the obvious. The weight loss challenge may serve as a powerful motivational tool for your members to achieve their objectives.

A weight reduction challenge works in two ways: it not only helps members get a fitness strategy to help them achieve their own weight goals, but it may also persuade non-members to join your gym.

You can increase loyalty by offering a meaningful prize for the winner (and perhaps second and third places as well) that is connected to your gym. And don’t those before and after social media posts look fantastic as well?

Go Digital, Go Mobile

When you join a gym, you get the contact information of your members; emails, phone numbers, addresses, and social media accounts. The most important fitness marketing ideas you’ll ever have is determined by what you do with this mine of information. It’s simply a modest step to connect these people with a mailing system for email updates that are now mostly seen on mobile devices and provide them with frequent links to your content and offers via social media.

Technology is revolutionizing the gym’s way people connect, whether it’s negotiating Instagram selfies by the weights or wearable technology being used. It just seems sensible to me to offer payments for your in-house fitness services using mobile phones (for example QR codes) and to have all of your gym, class, and nutritional information on a mobile-friendly website.

Email Marketing

In the fitness industry, even though email marketing is still one of the most effective ways to communicate and promote your fitness company, it’s not as simple as it used to be. With so many different exercise apps and websites, receiving marketing communications has become almost expected. It allows you to inform your existing customers about any new special offers you may have while also bringing in potential clients. In terms of cost effectiveness in gym promotion ideas, email marketing is one of the most cost-effective marketing strategy to attract more members and .

Seasonal Promotions

The New Year is the most popular time for people to sign up to a gym membership, which is why so many gyms offer special deals and promotions at this time. However, there are other opportunities throughout the year when you can capture new members.

For example, summer is often a busy time as people want to get in shape for their holidays. You could offer a special summer membership that includes access to your facilities and classes, as well as a personal trainer to assist them to get started.

Another idea is to promote your gym as the perfect place to recover from any excesses during the Christmas period! A post-Christmas detox or fitness challenge could be just the thing to tempt new customers and potential customers through your doors.

Whatever promotions you choose to run, make sure they are well-targeted and generate revenue.

Your Website

Gym owners can’t afford to overlook the website. It’s the most efficient tool for local SEO (search engine optimization) for all of the relevant fitness search phrases in your area. It will also be the primary platform through which your fitness business and brand will be promoted to prospective clients. The following are some key factors to consider while developing a good gym website:

• Impactful branding and logo
• Landing pages to receive email sign-ups
• Responsive design (especially on mobile, see above)
• Blog (see below)
• Customer testimonials
• Apt and attractive imagery
• Employee profiles

YouTube & Instagram

Having a YouTube channel gives your members access to your gym’s instructors and fitness sessions, increasing and broadening the authority of your gym while bringing your members and staff closer together. A YouTube channel may be built at minimal expense and may change the public’s perception of you from a place-you-workout-at to a social environment that provides more than just a workout.

It’s never been easier to create videos. It doesn’t matter if they are brief, such as Joe Wicks’ ‘Lean in 15’ Instagram videos watched by 1.9 million people, which demonstrate nutritious meals that take only 15 minutes to prepare and present (while still managing to fit everything into a 15-second video), or if they are

Old School Marketing

When it comes to marketing, sometimes going back to basics is the only way. Doing one or more of the following is necessary in order for you to receive comprehensive exposure for your business and be recognized as a destination. Keep in mind that people won’t want to recommend you to others unless they think you’re amazing.

• Leaflets
• Visiting and developing relationships with local businesses
• Going door-to-door
• Having an open day
• Visit local schools and youth clubs
• Utilizing your local newspaper (see press release below)

Nothing compares to human interaction. On rare occasions, it’s good to revert to Rule 1 of the marketing handbook: go out and meet new people more frequently than anybody else.

Press Releases

This is an excellent method to utilize the media for free. The goal is to make your press releases seem like real news, but one that benefits your local community, who are your target demographic. A press release alone might not have a big impact, but when used in conjunction with other marketing techniques, it can help raise awareness of your gym and lead

Make sure you have some decent photos to go with your offers, and, above all, make contact with as many local news stations and websites as possible to maximize your exposure. It’s best on the lookout for someone who can write a professional press release for you; it might save time and effort on both sides.

Maximize Your Gym’s Blog

Sometimes, when you walk into a health club, you’ll encounter the same inquiries being repeated. If you’re searching for creative responses to common questions, consider creating a blog article about it. Blog articles are one of the most valuable assets on your website and can be utilized in a variety of ways.

A blog not only contains essential health information (and those FAQs), but it may also be used as a promotional tool to help your services and helpful material get seen. However, the power of your blog to improve your online visibility through SEO is without question.

Collaborate With Local Businesses

As a gym owner, you have the opportunity to work with other complementary companies. You most likely already sell and distribute gym gear or protein supplements, so why not join up with local firms and offer your consumers grass-fed beef items or discounts on smoothies sold next door? In return, you may have your marketing materials and sales offers displayed in their

When you combine website and SEO possibilities from both sides of digital marketing and social media exposure, the odds are multiplied.

Make Gym Staff People-People!

Customers purchase from people, not businesses. This is the most common reason for buyer decisions. Your gym’s staff are the greatest salespeople and marketing tools you can have. But only if you use them correctly.

Being a good host is about doing your best to ensure that all of your staff are aware of the routine when conducting a tour for potential new members. It entails ensuring that your employees are prepared and enthusiastic to produce video-media for use on your website (and YouTube channel). It entails making certain that each of your visitors’ requirements are met at all

Go Corporate

Find some business clients. They have more money than individuals, so the facilities they want to offer their employees aren’t going to be a major time-sink for your company or cause a footfall that detracts from busy hours.

Setting a budget for gym marketing, as well as developing an appealing corporate package, may help large businesses deliver a healthy message to their staff. More and more big businesses give such extras, so ensure it’s your gym that they pick.

Conclusion

A gym is only as good as its marketing, so be sure to put some effort into it! Utilizing your local newspaper, press releases, blogs, collaborations with other businesses, and making your staff people-people are all great ways to get started. Finally, don’t forget to appeal to corporate clients—they have the money to make your gym even better!