While yoga has been practiced for 10,000 years, it is still widespread, with over 300 million active yoga teachers worldwide.
Yoga’s basic ideas – well-being, self-love, and mental health – are more valued today than ever. The internet has allowed the public to interact and debate these themes in new ways. Instagram is a platform that has revolutionized the yoga business for many yogis and yoga studio owners and helps people all over the world to practice yoga.
Whether you’re a seasoned expert or just getting started in the industry, here are yoga studio marketing ideas for enhancing your Instagram feed, increasing followers, demonstrating your yoga brand, and generating sales.
What Is Yoga Marketing?
At its core, yoga marketing is the process of creating and executing a plan to promote your yoga business. This can be done through various channels, including social media, online ads, word-of-mouth, and more. The goal of yoga marketing is to reach new students, build relationships with current students, and ultimately grow your business.
Instagram is a powerful platform that allows you to connect with your audience, share your brand’s story, and drive sales. When used correctly, Instagram can be a powerful tool for growing your yoga business. Here are some tips for using Instagram to market your yoga business:
Keep your content yoga-related
Your brand is your voice and should reflect who you are as a person. You’ve probably heard the saying, “You are what you eat,” but that’s not always true. It’s important to remember that your audience wants to see yoga-related material rather than irrelevant general content or commercial advertising.
You can mix it up and showcase different aspects of your practice, such as yoga props, equipment, or wardrobe. You may also post inspirational quotes, provide helpful hints, or even add photos of nutritious meals. Just keep it yoga-related! See for yourself which of the above yoga marketing idea works for you.
Use relevant hashtags
Hashtags are a fantastic method to reach out to new people and get your material seen by those who may not have discovered it otherwise. There are a few popular hashtags for yoga when it comes to getting started:
- #yoga
- #yogaeverydamnday
- #yogini
- #yogapractice
- #asana
There are also specific postures with hashtags, such as #warriorpose and #crowpose. And don’t forget to include location-based hashtags, such as #losangelesyoga or #newyorkyoga – this will help you get in touch with individuals in your region who may be enthusiastic about your studio.
Use attractive visuals
We all enjoy a lovely Instagram feed, and what makes one appealing? Of course, high-quality images! There are limitless options for beautiful photographs and videos regarding yoga.
Use your creativity and play with alternative angles, lighting, and settings. Look at some of the most popular yoga hashtags to get yoga marketing ideas for what you could accomplish. And if you don’t have a DSLR camera, don’t worry – there are still plenty of fantastic phone cameras out there that can take stunning photos.
Show off your personality
Don’t be scared to show off your brand personality! Share your narrative, behind-the-scenes photographs, or videos, and give your fans a look into your world. As a result, they’ll be more willing to interact with you and feel as if they know you when they see you once.
When you’re honest and transparent with your audience, they are more likely to trust you. People crave connection and authenticity in today’s world, so give them what they want!
Utilize Stories
Instagram Stories are a great way to connect with your audience more personally. You can use them to show off your yoga brand, share sneak peeks of new products or services, or give your followers a glimpse into your day-to-day life.
Stories are also a great way to build relationships with other local businesses in your industry. You can collaborate with other yoga studios or brands, do joint giveaways, or even mention each other in your stories. This is an excellent way to generate new leads and cross-promote your businesses.
Engage with your followers
Instagram is about interaction, so don’t be afraid to engage with your fans. Like and comment on their photos, answer their queries and participate in debates.
Having your employees feel included in the flow of things is critical for their happiness and success at work. This will not only make them feel seen and heard, but it will also encourage them to do the same for you. It’s especially crucial when it comes to establishing a successful yoga business.
Offer discounts and promotions
Everyone loves a bargain; therefore, offer your followers special coupons and sales for your yoga sessions, goods, or services. This is an excellent method for individuals interested in visiting your studio or website and perhaps enrolling for a lesson.
There are plenty of other yoga-related businesses to choose from! There’s no need to go it alone; there are several more. Look for firms you like and see if they’re interested in cross-promotion. You may share each other’s material, provide discounts to clients, or work on a project together.
This will help you reach a larger audience and develop relationships with other business owners in your area.
Collaborate with other businesses
Working with other companies to reach new students and expand your following is a great approach. And when it comes to yoga, there are limitless possibilities for collaboration, from health food shops and gyms to clothing businesses and beyond.
To make your ideas come alive, go nuts and think outside the box! If you’re unsure where to start, look for relevant hashtags on Instagram or other social media platforms to see who else is using them.
Pro tip:
You could also add a link to your Instagram profile on your yoga website, by that more people could see your Instagram profile and request your services.
Have a strategy
A social media marketing plan is similar to a business plan in that it’s about understanding your target market and providing value to their requirements. ‘Who is my tribe?’ is the critical question you should be asking yourself. Yours most likely includes:
- Yoga enthusiasts
- Well-being followers
- Exercise fans
- Lifestyle followers
Pro tip:
Consider the individuals and companies you follow on Instagram. What are your favorite parts of their material? What makes you want to read more? As you consider these things, concentrate on them.
The next question is what type of content you’d like to produce.
Content is king
The soul of every successful social media campaign is unique content. As a yoga expert, you have a wide range of material options.
Here are seven suggestions to get you started
- Well-being quotes
- Photos and descriptions of yoga poses
- yoga guides
- Remote yoga sessions
- Inspiring lifestyle videos and images
- Competitions and giveaways
- Relevant popular events and trends, such as #fitnessfriday or National Yoga Day
- Video templates
Pro tip:
You may combine elements from numerous yoga traditions to offer your pupils creative yoga classes experience possible. Instead of sticking to one set approach that quickly grows tedious for your pupils, mix things up and build a one-of-a-kind experience for them.
Outreach
You’ve created a content plan, and the next step is to figure out when the optimum time to publish on Instagram is (yes, there’s science behind it!). With more than one billion active users on Instagram, you’ll need to ensure that your material breaks through the clutter.
The Insights feature of YouTube Analytics is also an excellent place to start. You can dig further into the insights section by looking at any user’s audience and identifying when their audience is most active. For example, are yogis early risers, so they’re up and scrolling sooner in the day? Do they spend less time on their phones over the weekend?
Pro tip:
To check your Insights, ensure you’re using an Instagram Business Account (which we strongly suggest using for your brand!). Select Insights > Audience > Followers. You may analyze both Hours and Days there.
Assess the competition
Finally, examine what your yoga rivals are doing on Instagram. This will provide you with content suggestions for your feed and stories. It also allows you to get a sense of what’s working for them and what isn’t.
Do this study by looking at the records of five to ten firms in your field.
Take note of the following while studying their material:
- The number of followers they have
- The level of engagement on their posts (likes, comments, shares)
- What kind of content they’re posting (photos, videos, text-based posts)
- When they’re posting (weekdays, weekends, holidays)
- The hashtags they’re using
- User-generated content vs. professional content
Conclusion:
Now that you understand how to create an Instagram strategy for your yoga brand or studio, it’s time to start putting it into action! If you need help getting started, consider using an Instagram marketing tool like Later to make the process easier.
With Later, you can schedule and publish your posts and track your analytics to see what’s working and what isn’t. So what are you waiting for ? get out there and start building your brand on Instagram!
Creating an Instagram strategy for your yoga brand or studio does not have to be complicated or time-consuming. With some planning and forethought, a yoga teacher/ yoga instructor can easily create a yoga class that will help you reach your target market and achieve their business goals. Follow the tips in this guide, and you’ll be on your way to success in no time!
Then, once you’ve established a track record and are ready to grow your business, consider increasing your marketing efforts.
