Salons and spas are all around you, and if you want to get into the salon marketing field, you must set yourself apart from the competition. Coming up with new ideas to attract people and new clients is one of the most difficult parts of running a successful spa and salon. Here are some Salon Marketing Ideas for 2022 that may help you

 Social Media:

• The biggest medium for two-way communication with your consumers is social media. It allows you to post pictures and, it also allows you to inform clients about any noteworthy ongoing discounts or initiatives at the salon.
• When it comes to marketing, there is no one-size-fits-all solution. The goals and expectations of your customers should always come first; thus, you should make an effort to develop interesting offers and sales that will help you attract more clients. To ensure that consumers react to them, post amazing and relevant content such as film and testimonies hashtags to pitch for events.
• Create an Instagram lookbook.
• Make flash sales available online.
• Set up a hashtag selfie spot at your salon.

Referral Discounts and Coupons:

Referral programs are a fantastic method to get your new business started. Create a referral program and start monitoring your client’s network of friends. People generally like to suggest the place or service they enjoy to their friends. You don’t want to just give them away. So, why not offer your regular consumers modest incentives for advertising and recruiting new clients your way? The most element of successful referral programs is to provide incentives that are both intriguing and simple. This will assist you in developing loyal customers and expanding your business.

Loyalty Program and Punch Cards:

It’s critical to figure out who your ideal consumers are since customer loyalty is quite important for any company. Make sure that when you offer restricted pricing and benefits as loyalty bonuses, you make clients feel special. You are letting your clients know that you care about them and remember their significant days if you provide them with birthday or anniversary incentives.

You may also offer bonuses to your clients as incentives to try out your new services, and those points can be converted into money at a later date. This might encourage consumers to return. Promotions during the Christmas season may entice people to visit your salon.

Pro Tip: Make sure you have salon software where you can manage the appointments in your schedule. You can easily track and report appointments through this software.

Give Free Gift Samples:

People appreciate free things! Consider offering complimentary items with each transaction or as a result of services. This marketing concept can be quite beneficial in 2022, as it will benefit both you and your customers. Free samples are the most effective approach to making your customers pleased. This will assist you in being more budget-friendly with your inventory expenditures.

The above actions may appear to be time-consuming, but with the appropriate marketing ideas and strategy in place, you may relax without losing new clients or interaction.

Email Marketing

If you run a salon, you run a relationship business. But how on earth can you effectively maintain good relationships with all your clients?

The answer is a salon email newsletter. 

You might think that email is an old marketing strategy that has become irrelevant given the development of social media marketing. But that’s not true. Email is the most effective way to build trust, relationships, and sales. But you need to do it right or it’s just a waste of time. You’re depriving yourself of a substantial sum of money if you don’t have a strategy for your salon’s email marketing.

This is a very basic yet powerful marketing technique. You may use an email address for appointment reminders, newsletters, referral bonuses, and Facebook remarketing lists, so having one is like having the keys to the kingdom.

Ensure Consistent Salon Branding

Everything is interconnected. You may dislike it or not, but branding affects everything. Your salon’s appearance and logo are only a part of its branding.

Everything you do communicates your personality. This is why it’s so important to figure out your salon’s unique narrative. You may charge greater fees as a result of your brand. People recognize how you are distinct and the value you provide when you obtain it.

Your company’s name has a lot of clout in the world. It allows people to share their stories and a reason to discuss you. This may be one of the most essential marketing techniques for your firm if done correctly regularly.

Run Facebook Ads

Does your salon business have a Facebook page? 

If you’ve tried anything similar, likely, you’ve already used Facebook advertising. Many salon owners, I believe, boost their Facebook posts to gain attention. However, this is not the same as utilizing Facebook Advertising.

Adding likes, comments, and if you’re lucky a new client booking to your Facebook posts isn’t going to make you much money. What I’m talking about is something different. And when done correctly, Facebook advertising may be one of the most efficient and rapid methods for bringing new clients into your company.

Pro tip: Partnering up with local businesses will help you reach new clients for example buying a meal and getting a free haircut are the best hair salon advertising examples. Offers and deals are essential to retaining customers.

Hire a Beauty Influencer

I’m sure you’ve noticed a rise in influencer marketing in the beauty industry. Big businesses and small firms are increasingly turning to influencers to assist them to gain consumer awareness of their product. Traditional advertising methods are becoming less popular. It’s one of the best salon marketing strategies for hairstylists and aestheticians who provide visible outcomes through their work.

Influencers know their worth. And it might be difficult to find a large-name artist in your salon. This is why, for the finest influencer marketing for salons, working with local micro-influencers is the way to go. These are individuals who reside in the neighborhood and have 3’000 – 30’000 followers. Please try to collaborate with them and offer them some incentive to spread the word about your business. They’ll be honest since they’re already a client of yours, and their followers will probably be quite relevant to your business. Ideally, they’d include a mention of your salon in their post.

Seasonal Events To Boost Sales

Seasonal events are useful for boosting the relevance of salon advertisements. They’re also simple to arrange, allowing you to draw attention to your different service offers within a relevant framework all year. Here are some salon promotions you can offer:

• Black Friday: This is a wonderful time to sell out inventory at a discount without lowering your regular rates. Try to make a deal with your product supplier so that you can receive extra savings when you buy the goods to help pay for your campaign.
• Christmas: Seasonal marketing and express services may be used to promote gift sets and provide them ahead of the holiday months i.e. November and December.
• Valentine’s Day: Gift cards and a pretty collection of retail items are always appreciated by your significant other.

Offering Add-On “Express” Services To Boost Sales

When you’ve developed a strong client base, you may want to consider expanding the amount each customer spends during their beauty salon visit. Express services are a fantastic method to do this.

You’ll save money by purchasing them as add-ons rather than buying them separately. They are uncomplicated to use and require little or no additional time from you. You may even be able to include the service during an existing booking. Ideally, the goods you need to utilize are inexpensive enough that adding the service to your appointment immediately increases your profit.

Salon Express or Mini Service Examples

• Volumizing hair treatment for a voluminous-looking hair ($15): The blow-dry service should be added.
• Hair color shine service ($30): It’s possible to include it in your color service.
• Scalp cleaning treatment ($15): Add to the top of your wash service.
•  Hand mask ($10): Add it to the top of your manicure.

With a Recommend-a-Friend Scheme, you can bring in new salon clients.

The greatest new client you can get is someone who was referred by another salon customer of yours. When consumers try out a new salon because they were given the salon’s name by a friend, they are more inclined to become loyal clients after their first visit.

The most frequent approach for hair salons to acquire new clients is through word-of-mouth marketing. But what if you planned your campaign to attract new customers by incentivizing your existing consumers to suggest you to their friends? You can utilize salon referral cards to set up a simple referral program. However, I recommend using software to assist with program administration and simplify administration.

Always Re-Book Salon Clients During the Visit

“When is a good time for your next appointment?”

This is a simple inquiry that has an immediate impact on your hair salon. We, however, frequently overlook it. You’ll boost your clients’ visit frequency and lessen the chance that they’ll book with someone else the next time if you establish the habit of re-booking them for their following appointment every time they come in.

That’s all there is to it. This is, without a doubt, the most basic salon marketing idea on this list. You must inform your employees and receptionist that they should re-book clients immediately following their appointment. Keep track of this and follow up regularly to ensure that it isn’t neglected again. If you’re utilizing a decent salon management software, you should be able to set it up so that it sends out a reminder to book after the session or a few weeks later when it’s time they renew their hair.

Conclusion: There’s no point in constantly sending out emails and posting to social channels if you’re not measuring the impact your marketing efforts are making. If you choose to add any of the above ideas into your marketing mix, stay aware of your goals and keep things cost-effective.

Marketing is essential for a successful salon business, so work out what ideas will work best and then execute them with efficiency. Host a large event once a year for your VIP clients to enjoy fun, relaxation, mini services, giveaways, and more. A client appreciation event helps your customer know how much you value them.