Do you ever ask yourself, “How can I get more clients at my hair salon?” Do you feel like you’re rinsing and repeating the same salon marketing strategies as your competitors? Are you seeking effective salon discounts? The majority of salons apply the same fundamental social media marketing strategies. They post on Facebook and Instagram, hoping that some potential new clients will see it. The issue is that social media is a cacophony of voices. Everyone’s doing it!

That isn’t to say you shouldn’t do it in the first place. Social media may be quite successful when used correctly. You’ll need to do something different to get that extra exposure and outperform the competition.

Let’s look at some tactics to make your salon a destination in town!

Get Your Spa or Salon Listed on Online Directories

Did you know that more than 70% of customers seeking a service or product will conduct an internet search before visiting the physical location? This indicates that your salon must appear in search results. Using a phonebook to attract new customers is just not going on today.

• Google My Business- Being listed on Google My Business is essential for promoting your salon since more than 80% of all searches are done using Google.
• Yelp –Customers who are looking for a new hair stylist might use Yelp to get recommendations, so being included may assist them to discover your salon more quickly. Even a half-star boost over the salon across the street can help you attract additional clients. Having a strong Yelp profile is critical.
• Facebook – This is yet another significant directory that you want your company to be listed in so that active Facebook users may discover it.

Salon Promotions

• People like getting a bargain, so if you have a cause to advertise something, make sure to do it! This will get new consumers into the salon and keep them coming back. Here are some of the ideas for incentives that you could consider:
• Special Offers for the First Time Visitor – For their first visit, all new clients receive a discount.
• Last-minute discounts – If you have a free appointment during the day and a client requests last-minute trimming, offer them a small discount.
• Special Offers for the Month – Have each month’s service offered at a lower rate. This attracts customers seeking that product, but it also piques the interest of those who may not have considered purchasing it previously.

Attend a hair and beauty expo

I’m sure you’ve heard of, been to, or at least seen photographs and videos of these events. Setting up an exhibit at a hair show is a fantastic method to raise your salon’s brand recognition and expose your service to new consumers.

Hair and beauty exhibitions are a fantastic method to exhibit the skills of your salon’s stylists in a setting where you know everyone present is genuinely interested in your industry. In the crowd, there will almost certainly be a slew of possible new clients.!

Having a lot of photos and videos from your exhibit to share on your website/social media platforms will also aid in establishing you as an industry leader in your area.

Create your own YouTube channel.

Don’t forget about YouTube, the goldmine that is waiting for you! It might be difficult to produce video material, but many hair salons still make a profit on YouTube. After all, every day over 1 billion people visit YouTube. We see a possibility here!

Make sure to upload short videos of your hair stylists working on popular hairstyles, or go a step further and make it a step-by-step tutorial so that it may be seen by a larger audience.

Don’t be concerned about your video abilities either; many individuals appreciate a video that looks genuine over one that is “over-edited” with a lot of effects added. Just keep in mind that good lighting is crucial! In terms of attracting audience attention, videos are several times more powerful than still photographs.

Posters to be put up in popular locations

Although it may appear to be a relic of the past, printed media may still be an effective marketing tool. The difficult part is determining where they will be seen and read rather than ignored.

Consider other firms that cater to the same clientele as yours. Fitness centers, dance schools, gymnasiums, local cafés, hotel lobbies, and so on are all hair salon advertising examples. If you own a hair salon, you might consider forming an agreement with your local nail shop and referring customers to one another.

Taking a stroll around your neighborhood and chatting with other local businesses is a fantastic method to raise awareness of your salon. You might be shocked by the number of firms that will allow you to hang up a poster. The most crucial thing when using this approach is to spend the money on making them appear attractive and professional.

Pro tip: In the beauty industry, close ties with clients are critical to success. It’s advantageous to put a lot of effort into developing and maintaining these connections to increase repeat business.

Participate in a charity event sponsored by your business.

Finding a way to give back to your community is one of the most gratifying actions you can do as a salon. It will assist individuals in need, while also distinguishing your business from potential new clients.

You may volunteer your services at an animal shelter, rescue center, or other pet-related organization. There are a variety of ways to give back, and you’ll need to choose the one that is most comfortable for you. Every community has its characteristics, so it’s worth asking around to see where you can offer the greatest help.

Consider, for example, teaming up with the local job agency and providing free haircuts to individuals looking for work. A new haircut is a fantastic confidence booster that may make all the difference in an interview situation or hosting a client appreciation event to let them know how much they mean to you, this can create ongoing support.

Update your Google My Business Listing (GMB)

With local salons on people’s minds, make sure you’re ranking when they search for salons around them. People may look up your company on Google to check opening hours, book an appointment, or find your address – and reviews linked to your Google My Business page appear with the search results.

Check to see whether your address and phone numbers are correct. Connect your top goods and services to your GMB listing. Add lots of five-star reviews from clients to your GMB website. After all, five-star reviews are a great way to build social proof. So, make it a habit to ask happy and loyal consumers to leave a review. Send automatic follow-up SMS or emails to clients and request reviews. In your message, include a GMB page link.

Organize a lunchtime or special occasion package.

Your customers are, by nature, busy individuals – a trip to the salon may be a welcome retreat from their hectic working day. Make and market an express service package that is 30-45 minutes long, cost-effective, and easy to do on a lunch break.

Approach nearby firms and drop off flyers to promote your new service. After all, isn’t it better than taking a little break between meetings? Your clients will appreciate this service, as will the profit of your salon.

Bundle a single service or a collection of services into a bundle, which you may sell at a particular (and sometimes lower) price. You can even keep track of how many people have redeemed the package and see when it expires.

Google Ads

Make sure your salon appears at the top of Google’s search results whenever potential clients are looking for you. Make certain your salon is one of Google’s top results. Asking how to accomplish this is simple: create a paid search campaign.

When creating your search campaign, be as precise as possible. After all, you’ll be charged every time someone clicks on your link, so you’ll want to restrict your ad only to those who are most likely to book with you. Target people within walking distance of your salon, for example. You may also limit the keywords that individuals use when looking

This may include things like the services you provide in your salon. You’ll improve the likelihood that visitors who click your ad (and you pay) will choose to book with you by being targeted with your ad copy. Google’s Ad guide is a great place to get started with targeted advertising for your salon.

Pro tip: Having salon software will make your life easier and also attract more clients to your salon business. In layman’s language, salon software reminds your clients about their appointments and increases reviews.

Make Your Salon More Insta-Friendly

Sharing is caring in the world of social media. Is there a tried-and-true method to gain new customers? The most effective form of social proof you can have is for people to share photos from your salon.

‘Set up a photo area in your salon for clients to take photos of themselves after their service. Purchase a ring light to ensure that your customers look great while taking their new hairstyles.’ Incentives are a must-have when it comes to incentivizing consumers to share photographs of themselves after receiving services. Offer a discount to customers who submit photographs of themselves. Make sure your salon has a check-in point on Facebook and Instagram.

 Salon promotion ideas: The Salon owner can give away a free haircut to the customer who has made the most referrals. Boost client reward points by encouraging shout-outs on social media. 

Place Ads on Radio Stations

People frequently overlook how powerful radio advertising can be, much like print advertisements. People still listen to their radios during their commute, and a captive audience is generally paying close attention to help pass the time.

It’s not difficult to create a 30-second video that might be played on the radio. People are often hesitant to ask due to the perceived expense, but if you’re just targeting a local area, it may be less expensive than you think. Make sure you obtain lots of genuine feedback about how your ad sounds so that it has broad appeal.

Conclusion

Now that you know salon marketing ideas for bringing in new clients, go ahead and try them out. Finding new hair salon marketing ideas and tactics that work is difficult. However, the struggle isn’t over yet. You still have to put these ideas into action successfully. It might be difficult to figure out how to carry out a task, and it’s possible that doing so will take time.

Remember, to stand out among the competition, you must first attract new clients and lastly, We suggest creating dedicated pages for each salon in your chain and a ‘Branding’ page. We also recommend building individual ‘Local Business’ pages and a single ‘Brand’ page.