It takes effort to advertise a yoga studio successfully, and it’s much more complex than putting cash into digital marketing.

This is the correct spot if you’re looking for innovative methods to market your yoga business and get your first clients. This yoga marketing guide is easy to follow and focuses on the most effective strategies for getting your first yoga students after starting in the sector.

So, how do you market a yoga business? To advertise a yoga studio, you must first determine your brand and devise a plan incorporating community-based outreach and digital marketing. I’ll walk you through a three-step process that covers all of this book’s information.

The 3-Step Process To Yoga Studio Marketing

You may find it difficult to sell your yoga business as a non-marketer, and you might be overwhelmed by the amount of information accessible.

Others recommend beginning with a digital marketing strategy and investing your money in Instagram and Facebook advertising. Some claim it’s more effective to concentrate on your local community and organize neighborhood events.

Which approach is the best?

The most excellent yoga studio marketing strategy combines all marketing forms and offers creative sessions that naturally attract attention.

However, choose digital marketing if you have to pick one area to concentrate your marketing efforts. Yoga studio owners from various Facebook groups that I am a member of have confirmed that Facebook and Instagram advertising is effective for them.

I’ve created a three-step tutorial for anyone wanting to open their yoga studio or teach. This process begins by determining what type of studio people wish to visit and then combining offline community outreach events with a yoga marketing idea.

The following is the three-step procedure for promoting your yoga studio:

• Brand Your Yoga Studio.
• Implement Community Outreach.
• Implement Digital Marketing Tactics.

Step 1 Yoga Studio Marketing: Branding The Yoga Studio

How do you think your yoga studio differs from other yoga studios in your region?

A Yoga Teacher frequently concentrates on marketing strategies without realizing that their studio might take off by word of mouth. You will recruit new students if you brand your business by offering innovative lessons, staging exciting activities, and making a splash in your neighborhood.

As a result, you aim to rebrand your business as something that naturally attracts students. In addition, the studio must stand out and appeal to the interests of all yoga fans in the region.

“X studio has terrific courses; you should check it out,” I’m sure you’ve heard a hundred times. This referral is why you want people to mention it when they talk about your studio.

Pro tip:

Design your studio according to the needs of a yoga student. For example, how would you choose a yoga school if you were a beginner? Then, build your studio around those factors.

Design Creative Classes

The yoga session must be unique if you want it to be memorable and draw new students.

If your students positively perceive you throughout your session, they’ll tell people about it, and new kids will come to you naturally. The overall experience of your classes is the most crucial element of your marketing plan. The setting must be more than simply a learning environment; it must also be an experience to practice yoga.

Examples Of Creative Yoga Classes

You may combine elements from various yoga traditions to offer your pupils the unique class experience possible. Instead of sticking to one set method that soon tires your pupils, mix things up and provide them with a one-of-a-kind experience.

Add lights to the area that will complement the ambiance. These may be as simple as LEDs that you mount on the walls and windows. Incense and aromas can be used to make the space smell right. From the minute they walk through your studio, students should feel comfortable there. Lights and fragrances establish the atmosphere of the class to freshen the mood.

To design creative yoga classes, consider implementing trendy yoga styles.

Example: Aerial yoga is one of the most popular forms of contemporary yoga. It entails hanging a hammock from the studio’s ceiling and connecting it to your student’s bodies with the mat under it.

In addition, aerial yoga makes people feel weightless, and your sessions will stand out. It’s one of the quickest methods to make your classes distinct, and the hammocks are also inexpensive.

Hula hoop yoga can be a fun way to differentiate your routines because you only need a few hula hoops for your pupils. They may encourage improved movement, greater expression, and a wide range of motions. To teach yoga sessions that incorporate hula hoops, you’ll need one hula hoop per student.

If you want to go beyond, consider teaching pet yoga and catering to pet owners. Students may bring their adorable cats and puppies to class, making them feel better about attending yoga sessions. Where else could they take their pets?

Re-structure Price Packages

While yoga students are the wealthiest echelon of American society, their choices in terms of yoga studios may be significantly influenced by pricing.

The typical cost of a yoga class is $15 to $25, with drop-in courses costing between $10 and $30 across the country. Regarding pricing, not much had changed since the ’90s, when yoga class attendance was the same as it is now.

The price should be determined based on location, square footage, experience level, and distinct features that set your yoga studio apart.

Yoga Studio Pricing To Stand Out

If you offer classes similar to your competitors, you’ll have to lower your prices to stand out.

If your company employs a drop-in pricing strategy, create different price ranges depending on the duration of your lessons. Short 30-minute classes might cost $10, medium 60-minute sessions may cost $20, and long 90-minute sessions might cost $30.

If you operate a firm in a trendy area of a large city, for the medium class model, you might charge $30. But, again, check with your rivals to be sure.

Note: 

The cost of the studio and the monthly rent are determined mainly by location rather than competition.

If your business model is a private-class format and you book appointments with individual customers, you might charge double or treble the drop-in group rate.

The typical private yoga lesson costs between $35 and $75 per hour, with some yoga lessons costing more than $100 per hour.

To make your pricing models stand out, offer “Unlimited Class” packages that include various services for a fixed price. Your pupils should be able to take free classes for an entire month whenever they choose under the “Unlimited Class” package.

This is a more expensive option, but it allows students to attend a full day of classes. These packages typically start at $100 per month and range up to $500 per month, depending on the studio.

Furthermore, consider developing private class packages that allow students to choose ten private monthly lessons where you can work with them in person. Your pupils may select their preferred time for a personal reading with you, and this bundle should be the most costly. A ten-class package might cost between $500 and $1000 easily.

Offer Free Trials

Nothing is more frustrating than an empty studio when you’re just starting. Since there will be only a few people in attendance, the first pupils will know they are the first to arrive.

How do you overcome the initial awkwardness and fill your studio?

The answer: offer a free trial.

A free trial offer is the quickest way to fill your space when you’re just starting. While many studios only give one complimentary session, think about providing a month’s worth of classes for free.

Make your first month a “free-for-all” month to stand out in the community. This technique may bring hundreds of students to your yoga business and get the word out.

Many instructors believe that providing free trial perks is a waste of money since they need to cover the rent at the end of the month. However, getting your name out there than getting paid right now. You’ll have a group of students and become well-known in your neighborhood if you optimize for delayed gratification.

Incentive Programs

Create different incentives for those who bring other youngsters to your classes. This referral procedure is a fantastic motivational tool once you’ve got a few dozen paying clients. In addition, your pupils will be encouraged to bring their friends and relatives to your studio if they participate.

You could expand your client base substantially if you provide incentives and free goods for people who recommend other pupils.

For every member who invites another to your studio, give a 25 percent discount on the membership fee.

Allow them to enroll for $109/month if your location’s Unlimited membership plan costs $150 per month. Then, if they bring another student, you’ll receive additional pupils, which will motivate your present children to get more friends and relatives.

Bring In Guest Teachers For Yoga Studio Marketing

Bring master Yoga teachers from India or other exotic places to your studio, and you’ll get people’s attention.

Many seasoned yoga instructors will agree to teach for a low fee as long as they have the opportunity to expose their talents to a new audience. Likewise, they may choose to give a free class at your facility as long as they can film it if you have a well-known studio.

If you are a novice yoga instructor seeking employment, you may be able to teach for free at your studio if you get a recommendation from you. At your studio, advertise and seek out new talent. Eventually, you’ll have to hire instructors or join forces with someone who will share the workload with you.

Stand Up For A Cause

If your studio supports a cause, individuals will be more inclined to give. In addition, there are numerous social issues you may try to tackle on your own by contacting local NGOs and finding ways you can assist.

Many groups in each community are dedicated to assisting needy persons, including domestic abuse victims, the homeless, substance abusers, kids, and even pets. Find out which local charity you may give money to and announce that you will contribute the income from the lessons to that charity.

Example: You may give 30% of your money to a local domestic abuse shelter. You’re not only in this for the money since you’ll be able to make your studio stand out by donating part of your profits.

Step 2 Yoga Studio Marketing: Community Outreach

How often have you picked up a leaflet dropped off at your house and gone to the firm’s website to learn more about its goods? Reaching out to people the old-fashioned way is still effective, and it’s one of the quickest methods to establish a local student community.

Studios generally serve a local community, and few students come from outside of it. As a result, before attempting other methods, you should focus on targeting your local neighborhood.

Host Celebrations For Yoga Studio Marketing

Consider hosting an “Opening Party” for your new yoga studio if you haven’t already. This is a beautiful chance to get everyone in the area aware of your business, and many people are excited about the prospect of attending such a gathering!

Invite neighboring businesses and hang a big announcement sign that you’ll have a day-long opening party where everyone can drop in for free drinks and snacks. The party could last all day or only 1-2 hours, where you host a themed class with the attendees.

Set the tone in the studio by cleaning and preparing as if you were teaching a class if you have an “Open House” party. To introduce them to your yoga style, light candles and do chants with the visitors.

Warning: When organizing parties and inviting the public, be cautious. On the day, the facility must represent your company.

You may also promote charity events where you ask visitors to leave a small donation at the entrance that you will donate to charity.

Partner With Local Businesses

What could be a more practical approach to establishing yourself than stroll into some of your region’s most significant facilities, recreational areas, and businesses?

Apart from student referrals, the most effective method to spread the word is to go to the most well-known sports in your community.

You’ll be able to reach out directly to your ideal pupils and teach children the fundamentals of yoga at their institution.

Pro Tip: 

Consider the area’s demographics before you even open a studio.

Demographic And Location

Your studio’s success may be linked to the demographic composition of your neighborhood. For example, you’ll have no trouble establishing a lucrative clientele if you live in an established suburban community with families, schools, and shopping malls. On the other hand, if your business is located in a remote area near a prison, it will be much more challenging to attract students.

Pro Tip:

Before you rent a place or establish a studio, consider the general area.

Creative Print Advertising For Yoga Studio Marketing

Print advertising is cheap and one of the most effective yoga studio marketing ideas to raise awareness in your community. Booklets, pamphlets, flyers, posters, business cards, and other creative forms of print such as calendars are examples of printed advertising.

Print advertising is one of the quickest methods to attract attention to your business when you’re just starting.

Begin by creating a “Brochure,” a tiny 5-10 page booklet informing potential clients about your services and their costs.

Step 3 Yoga Studio Marketing: Digital Marketing

The final stage in any marketing plan is digital marketing.

While it is possible to operate a successful studio utilizing community outreach and word-of-mouth marketing, placing your advertisements online may draw in many new students. In addition, students frequently spread your material for free, necessitating an internet presence.

The first step in internet marketing is establishing an internet presence by creating a yoga website, implementing the appropriate member management software, and launching social media accounts. It concludes with a compensated marketing plan that places your ads in front of the correct target demographic.

Build An Online Presence For Yoga Studio Marketing

A website is necessary for every yoga school. Use your yoga class schedule and membership and class-pack sales pages as a web presence if you don’t have one.

Follow the most successful yoga studios in your city to determine how your website should appear. For example, Google “X City + Yoga studio” and look at the first few results. You’ll notice recurring patterns in pages, catalogs, and services. This knowledge allows you to copy for your customers.

Pro-Tip: 

The web presence must be simple, helpful, and pleasant to use.

If you want to create a yoga-focused website, you may either engage a web development firm or purchase a domain and host it yourself. Websites are cost-effective to develop, and the average .com domain, including monthly hosting fees, costs about $30-$40 per year.

Installing WordPress and creating a yoga theme is all you have to do after you’ve purchased hosting.

Content Marketing/SEO

When someone searches for yoga studios in your region, they’ll find your company among the top results.

Content marketing takes longer to develop than traditional advertising. However, when you rank in the search engine results, they can provide free traffic for a long time. Content marketing is one of yoga studios’ most excellent long-term marketing techniques.

Social Media Marketing

A social marketing plan’s first stage is establishing a presence on social media. Then, your responsibility is to develop and promote content using free viral and paid advertising efforts after you’ve found a company.

• Please take photographs of the studio as you teach and post them online.
• Create an online portfolio using Classcraft. Create “Stories” of your classes and the time before class so that students may learn about your schedule.
• Publish yourself going about your daily life, as this will increase personal engagement with your students.

See for yourself that the yoga marketing ideas work for you and implement them. But remember that it takes time and patience to see results. The above guide will help build a successful yoga business and increase your revenue. Namaste!